This document proposes a marketing strategy targeting students aged 14-25 to increase selling opportunities on Amazon Marketplace. The strategy involves three main elements: 1) A clever AdWords campaign and social media integration to inform students about selling on Amazon. 2) Engagement of students through a #SellerStories social media campaign. 3) An incentive-based platform integrating Amazon Student Prime to drive traffic to selling opportunities on Amazon through competitions. The total proposed budget is $100,875 annually.

1. Marketplace
Victoria Bujny

2. Target Audience
MALE & FEMALES (14-25)
Males and females 14-25.
STUDENTS

3. Established customer base, brand
recognition, diverse product line, and
strong customer service.
Selling platform is not user friendly,
little marketing, and confusion between
selling and buying platform
Develop selling opportunities geared
towards students and integrate social
media
eBay is more established amongst the
student market and niche websites
like Etsy

4. Problem Solution
Students are #SellerStories
unfamiliar with the
● Clever adwords
ability to sell on
campaign
Amazon
● Social Media
● Little social media Integration
integration ● Incentive based
● Confusion platform
● Little target
marketing

5. Keywords Campaign
Selling on Amazon
Selling on Amazon fees
Selling on Amazon tips
Fees for selling on Amazon
Selling on Amazon success stories
Sell on Amazon
Amazon Marketplace
How do I sell on Amazon Marketplace
Selling books on Amazon

6. Social Media
#SellerStories
Creating a selling community that engages customers
and integrates Amazon's products over multiple
channels

7. Incentive Integration
AMAZON AWARDS
1. Point based system
2. Competition
3. Integration of Amazon Student Prime
Driving traffic to your
business with your
business

8. Budget
Adwords campaign- $175/ day ($ 63,875/year)
Social Media budget- $7,000/year
Incentive Platform- $30,000/year(launch)
TOTAL: $100,875

9. Key Performance
Indicators
1. How many new student seller accounts were
registered
2. Frequency of use for those accounts
3. How many items were sold by student sellers
4. Engagement with Student Seller social media
5. Traffic increase to both buying and selling
platforms of Amazon
INFORM -- ENGAGE -- INCENTIVIZE

10. Thank you!