The document discusses Pinterest, a virtual pinboard site where users can save and organize images and other media found online. It provides an overview of what Pinterest is, how it works, its popularity among certain demographics like women and moms, and ways that brands and journalists can utilize it. Specific tips include creating boards around a brand's pillars, re-pinning others' content to engage users, positioning oneself as a curator for an audience, and adding share buttons to drive traffic back to websites. Some potential downsides are the short shelf life of pins and lack of proper crediting.