This document discusses strategies for increasing direct bookings and freeing up an operator's time. It recommends automating processes like customer communications, cleaning schedules, and owner reports using tools like a property management system and channel manager. These tools integrate other services and help operators look professional. The document also suggests marketing directly on websites and social media with discounts, building local business partnerships, and converting existing indirect bookings to direct through personalized outreach. A case study shows how one operator increased direct bookings by switching to a stronger property management system. The document promotes Zeevou, a commission-free online travel agency and property management software, as solutions to these goals.

1. More bookings Direct!
Ammar Shaer
Chief Strategist of Zeevou

2. Believers
In
Making
The
Bookings
Direct Bookings Indirect Bookings
Bookings
Direct Bookings Indirect Bookings
Zeevou – The Direct Booking Revolution
Shift

3. 15% or 50%Meet your new
business Partners

4. Direct Bookings Classification:
1-Direct bookings
2- Indirect booking conversion to direct bookings

5. The Big Question
Where are you spending your own time!?
The Big Statment
Time is Money

6. How do you clear most of your time and where should you be
investing it?
• Automating online & offline
• Automating the customer communication
• Outsourcing the cleaning service to a third party or hiring your
own cleaners.
• Automating the cleaning schedule
• Using all the available tools and softwares that allow you to
maximise your profits and free up your time such as price
optimisation softwares
• Automating the owners’ reports

7. How do you clear most of your time and where should you be
investing it?
• Using a strong and reliable PMS and channel manager
1. Helps you achieve the points mentioned earlier
2. Integrates with various tools
3. Introduces you to new products & tools
4. Mkes you look and feel professional

8. Innovative Ways to Direct Bookings
• A good-looking website in place
• SEO
• Invest in marketing, and online remarketing.
• Social media presence
• Think of tools that were built for other reasons and other
markets
• Encourage spectators to book directly with you by giving a
minor discount on direct bookings, or freebies
• Look for businesses nearby, Reach out. Do not be shy!
• The good old carpark vans trick.
• Add your listings for free on Google My Business

9. Indirect bookings conversion
• Meet OTAs guests, get to know them & get them to trust you
• Create your own key tags, put in welcome kits
• Communicate that message on your invoices.
• GDPR compliant email collection, newsletter and offers
communication.
• Tailored check-out email templates to appreciate your
guest's bookings
• Encourage 5-star reviews on direct channels, Google,
TripAdvisor, and social media

10. Zeevou
Case Study

11. -A UK based SA operator
- 300+ Units
2018 – Use of average PMS on the market.
2018
-Same operator
-2019- Use of a strong PMS
2019

12. Launch of Zeevou Direct
A Commission-Free OTA
12/3/2020

13. Win free six-month subscription to Zeevou PMS and
channel manager for 5 units, worth £1200!

14. www.zeevou.com
info@zeevou.com