Spoke about 3 main topics: 1. How best to onboard and train yourself at a new company 2. What are the key questions to ask when starting a new marketing role in a different industry 3. Learn what some of the key differences are between a software vs. services companies

1. Shirin Shahin
Sr. Product Marketing Manager
@ShirinS107 -- Shirin107@gmail.com

2. The Beginning
● Graduated with my MBA in 2009
● Only 16% had jobs at graduation
● Introduced to Constant Contact
● Open in my interests and goals
● Took a different role there which allowed me
to gain experience and exposure to
Marketing

3. Be Open & Flexible
Leverage & Build Relationships
Communicate
In your job search:

5. My Decision

6. Mine were:
Timing
Learning & Growth
Lifestyle change
Pick 3 factors that are important to you
in a Job Search:

7. During the interview process:
Be Curious
Consult with peers/mentors
Go with your gut

9. Discovery

10. During your first month,
3 areas of discovery:
People: Roles & Teams
History
Challenges & Roadblocks

11. 1. Who is the customer?
1. How do they buy?
1. Where do they go?
1. What factors do they consider?
In any new marketing role, 4 key
questions to ask:

13. Growth

14. 3 biggest surprises at a new
company:
The Customer: Fortune 500 vs. SMB
Sales Cycle: Long vs. Sometimes no sales
interaction.
Product: Software tool vs. staffing services

16. Be open and consider any situation
Ask questions: company, peers, mentors
Don’t be afraid to push yourself
So…