Alyssa Navarro has over 4 years of experience in marketing, communications, public relations, and social media management. She currently works as a Social Media and Publicity Assistant for YouTube artist AJ Rafael, where she engages over 1 million followers across multiple social media platforms. Previously, she held internships at Walt Disney Company, It's On Us, and H+M Communications, gaining experience in digital content creation, event coordination, and growing social media audiences. Navarro also has skills in Microsoft Office, Adobe Creative Suite, and strong writing abilities.
Sarah miller public relations resume 2016Sarah Miller
Looking for a position in a strong organization that includes public relations, internal and external communications, social media, marketing, branding and strategy.
Sarah miller public relations resume 2016Sarah Miller
Looking for a position in a strong organization that includes public relations, internal and external communications, social media, marketing, branding and strategy.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. WORK EXPERIENCE
Social Media and Publicity Assistant
AJ Rafael (Youtube Artist) – Los Angeles, California | June 2016 – Present
• Manages Twitter, Instagram, Facebook, Snapchat and Periscope creating a two-way
dialogue with over 1 million followers by proactively engaging with fans
• Assists on set for music videos, events and other entertainment based digital productions
• Oversees and organizes client emails by interacting with companies to confirm brand deals
Communications and Marketing Undergraduate Associate
Walt Disney Company – Glendale, California | June 2015 – June 2016
• Provided support to the Manager of Strategy and Communications by organizing meetings,
recapping meeting notes, updating contacts, maintaining calendars and compiling
monthly status reports to track efficiency of communications efforts
• Researched, wrote and edited articles, tips and guides published on internal social media
and blogs while maintaining and updating content for corporate website
• Assisted the launch of the security liaison's program to create a system for efficient
delivery of messaging and communications
• Conducted interviews with managers to build relationships with other business units
It’s On Us Marketing Coordinator
It’s On Us – La Verne, California | February 2016 – April 2016
• Managed all social media accounts for @ItsOnUsULV and grew post reach by 95 percent,
reaching over 5,000 impressions on Twitter alone
• Hosted an event titled “It’s On Us, Leo’s” resulting in over 100 people taking the pledge on
ItsOnUs.org and over 20 people changing their Facebook profiles to the It’s On Us logo
Talent Host
Westwood One – Los Angeles, California | November 2015 – February 2016
• Escorted several A-List artists backstage under a deadline-driven show schedule for the
2015 American Music Awards and 2016 Grammy’s radio show row
• Managed time schedule of individual artists and maintained confidentiality of interviews
Disney Character Principle Vocalist
Disneyland Resort – Anaheim, California | December 2013 – June 2015
• Performed as Disney’s warrior princess “Mulan” in the Broadway inspired show “Mickey
and the Magical Map” for thousands of guests each day
Public Relations Apprentice
H+M Communications – West Hollywood, California | January 2015 – May 2015
• Wrote press releases, developed media lists, created assets, organized expense reports,
scheduled events, pitched stories to news reporters and supported all team projects
• Grew following by ten percent by using Twitter analytics to make tweets more successful
College Marketing Ambassador
Montclair Place – Montclair, California | June 2015 – September 2015
• Contributed to marketing plan development strategies including advertising, promotions,
social media, events, focus groups and community relations for Montclair Place
• Coordinated events such as “Food Truck Tuesdays” to help connect college community
EDUCATION
University of La Verne
Bachelor of Arts in Communications
Emphasis: Public Relations & Marketing
EXPERTISE
SKILLS
Microsoft Word ! ! ! ! ! !
PowerPoint ! ! ! ! ! !
Excel ! ! ! ! ! "
Keynote ! ! ! ! ! "
Outlook ! ! ! ! ! !
Photoshop ! ! ! ! " "
Illustrator ! ! ! ! " "
AWARDS
Dean’s List 2013 – 2015
Best Social Media Campaign, 1st
place
Best Television PSA, Honorable Mention
Francis Warren Baker Scholarship for
exceptional work in communications
OTHER EXPERIENCE
President
Sigma Kappa Sorority | April 2013 –
December 2015
Student Government Senator
La Verne | August 2013 – May 2014
SOCIAL
alyssanavarro.weebly.com
linkedin.com/in/alyssanavarro
facebook.com/alyssugh
instagram.com/alyssugh
ALYSSA NAVARROLos Angeles, California | 909-964-5076 | alysssamnavarro@gmail.com
Writing
Marketing Strategy
Entertainment
Social Media
Digital Media
Communication
Passionate
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