How to make remarketing work harder for your business by creating hyper-targeted lists, developing tighter creatives and generating higher conversions.
Register to watch on-demand webinar here: https://wpengine.com/resources/webinar-remarketing/
InBlurbs Inbound And Social Media Marketing Consulting ServicesinBlurbs
Is your website like a magnet or like a
megaphone to your customers?
inBlurbs can help you to make a powerful
magnet of your website for new prospects and
leads!
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
London #B3Seminar: Search in 2020, future-proofing your SEO strategy - Patric...Branded3
With Google changing its algoirthm 300 times a year, brands need to plan their online strategy around where Google and marketing trends are heading in the next five years, not just what's going on now. This session covers what processes to put in place to achieve a truly future-proof strategy that Google - and your audience - will love.
Small business website marketing is one of those things that can make or break your website and your business. Literally!
Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE!
Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
London #B3Seminar: One search query, multiple intentions - Tim GriceBranded3
To understand how you shape your search strategy, you need to first understand that what people type and what they want can be very different. Google wants to understand the intention behind search queries and what answer a user is really looking to find, therefore your objective needs to be more than just gaining visibility, it needs to end the search.
InBlurbs Inbound And Social Media Marketing Consulting ServicesinBlurbs
Is your website like a magnet or like a
megaphone to your customers?
inBlurbs can help you to make a powerful
magnet of your website for new prospects and
leads!
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
London #B3Seminar: Search in 2020, future-proofing your SEO strategy - Patric...Branded3
With Google changing its algoirthm 300 times a year, brands need to plan their online strategy around where Google and marketing trends are heading in the next five years, not just what's going on now. This session covers what processes to put in place to achieve a truly future-proof strategy that Google - and your audience - will love.
Small business website marketing is one of those things that can make or break your website and your business. Literally!
Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE!
Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
London #B3Seminar: One search query, multiple intentions - Tim GriceBranded3
To understand how you shape your search strategy, you need to first understand that what people type and what they want can be very different. Google wants to understand the intention behind search queries and what answer a user is really looking to find, therefore your objective needs to be more than just gaining visibility, it needs to end the search.
Webinar: How to Completely Crush SEO in 2020WP Engine
In this informative webinar, Tom Shapiro from digital agency Stratabeat covers the trends that will impact marketing - and SEO - in the coming years. To watch on-demand webinar, go to: https://hs.wpengine.com/webinar-crush-seo-2020
Using Behavioral Intelligence to Improve Website PerformanceWP Engine
Tom Shapiro, CEO of digital agency Stratabeat, tells stories about how behavioral intelligence has helped some of his clients -- and even his own agency -- improve performance and win even more online!
You can watch the on-demand webinar here: https://hs.wpengine.com/webinar-behavioral-intelligence-improve-website-performance
Remarketing lets you show ads to users who have previously visited your website as they browse the Web.
View this SlideShare to learn more about remarketing and how it could provide value to your business!
www.marketing-mojo.com
Planning Your Revenue-Generating Promotions Strategy for the YearUpland Second Street
One of the best ways to succeed with online promotions is to form a year-long strategy and build an integrated promotions calendar that incorporates contests, ballots, deals in with your calendar.
Effective Budgeting for Home Improvement MarketingSurefire Local
Bob Sheehan, Surefire’s SVP of Customer Advocacy, led a discussion on how to create and execute a marketing budget for your home improvement business. He shared insights on what you can do to better understand your customer journey through various marketing channels, ways you can analyze your current performance to understand attribution and how to evaluate media channels and track lead sources to establish better ROI.
Watch his webinar on demand at: https://www.surefirelocal.com/register-for-marketing-budget-webinar/
To learn how to make the most of this opportunity to generate significant revenue with deal cards, watch a recording of our Strategies for Making Money with Voter’s Choice webinar below, for which we were joined by Shawn Wilcox from UpNorthLive.com (they’re on track to make more than $200K with deal cards this year!).
15 Proven Methods to Increase Your Site ConversionsWP Engine
Tried-and-true techniques that you can implement immediately to help you maximize conversions on your site in the following areas: behavioral analysis, design, messaging, and neuroscientific principles.
Register to watch on-demand webinar here: https://hs.wpengine.com/webinar-proven-methods-increase-site-conversions
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
In this short presentation I am sharing some tips and hacks to help you get more customers, more sales and more revenue during Black Friday and Cyber Monday Frenzy
What's better than raising a million bucks? A million users / customers! Even better, BOTH! Sadly many startups in this region struggle to get their first thousand customers.
The video of the workshop can be found at http://goo.gl/84mP10
Key Takeways :
- Learn the latest in customer acquisition tactics and technology, brought to you by 500 Startups growth mentor, Juan Martitegui
- See how local and regional companies like iMoney, CatchThatBus, TheLuxeNomad and Orori transform their marketing efforts using what they learned from Juan
- Let local serial entrepreneur turned venture capitalist Khailee Ng share his observations on what limiting belief systems prevent local founders from growing fast!
Speaker Profile :
Juan Martitegui was flown in from Argentina after building a reputation for himself. As an entrepreneur, he built 3 Million leads and $20M in revenue with no venture capital funding. As a mentor he is one of the most highly rated out of 300 mentors globally in the 500 Startups network, known for helping companies transform how they grow.
Website : www.mymagic.my
Facebook : https://www.facebook.com/magic.cyberjaya
Twitter : https://twitter.com/magiccyberjaya
Youtube :
SlideShare : http://slidesha.re/1BfSncP
Email : enquiries@mymagic.my
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
The winter holidays are by far the biggest spending season, and Cyber Monday – the Monday after Thanksgiving Day – is the top spending day of the year.
Media companies have the opportunity to generate TONS of revenue, engagement, and new email opt-ins in November and December. To learn how to make the most of this opportunity with contests, ballots, and ecommerce promotions, check out the Promotions for the Holidays webinar.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Creating a basic actionable marketing planBrian Bateman
Persuade a potential customer your product or service solves their problem or fulfills their need(s). It can be face to face or indirect. It assumes:
Product service offering is competitive
Customer service is competitive
Sales organization is trained and motivated
As a developer, nothing kills your passion for the craft like spending hours messing around with stuff “you know should be easier.” Platforms like WP Engine come packed with tools and features you can leverage to simplify your life as a developer. In this session, learn how and what you can offload so you can get back to what you're passionate about.
When you're at the edge, speed, security, and server health cannot be an afterthought. In this session, Cloudflare’s VP of Product Sergi Isasi and Pavan Tirupati, Product Manager from WP Engine will discuss why having an edge-first mentality is essential to the success of each website you build or maintain.
Webinar: How to Completely Crush SEO in 2020WP Engine
In this informative webinar, Tom Shapiro from digital agency Stratabeat covers the trends that will impact marketing - and SEO - in the coming years. To watch on-demand webinar, go to: https://hs.wpengine.com/webinar-crush-seo-2020
Using Behavioral Intelligence to Improve Website PerformanceWP Engine
Tom Shapiro, CEO of digital agency Stratabeat, tells stories about how behavioral intelligence has helped some of his clients -- and even his own agency -- improve performance and win even more online!
You can watch the on-demand webinar here: https://hs.wpengine.com/webinar-behavioral-intelligence-improve-website-performance
Remarketing lets you show ads to users who have previously visited your website as they browse the Web.
View this SlideShare to learn more about remarketing and how it could provide value to your business!
www.marketing-mojo.com
Planning Your Revenue-Generating Promotions Strategy for the YearUpland Second Street
One of the best ways to succeed with online promotions is to form a year-long strategy and build an integrated promotions calendar that incorporates contests, ballots, deals in with your calendar.
Effective Budgeting for Home Improvement MarketingSurefire Local
Bob Sheehan, Surefire’s SVP of Customer Advocacy, led a discussion on how to create and execute a marketing budget for your home improvement business. He shared insights on what you can do to better understand your customer journey through various marketing channels, ways you can analyze your current performance to understand attribution and how to evaluate media channels and track lead sources to establish better ROI.
Watch his webinar on demand at: https://www.surefirelocal.com/register-for-marketing-budget-webinar/
To learn how to make the most of this opportunity to generate significant revenue with deal cards, watch a recording of our Strategies for Making Money with Voter’s Choice webinar below, for which we were joined by Shawn Wilcox from UpNorthLive.com (they’re on track to make more than $200K with deal cards this year!).
15 Proven Methods to Increase Your Site ConversionsWP Engine
Tried-and-true techniques that you can implement immediately to help you maximize conversions on your site in the following areas: behavioral analysis, design, messaging, and neuroscientific principles.
Register to watch on-demand webinar here: https://hs.wpengine.com/webinar-proven-methods-increase-site-conversions
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
In this short presentation I am sharing some tips and hacks to help you get more customers, more sales and more revenue during Black Friday and Cyber Monday Frenzy
What's better than raising a million bucks? A million users / customers! Even better, BOTH! Sadly many startups in this region struggle to get their first thousand customers.
The video of the workshop can be found at http://goo.gl/84mP10
Key Takeways :
- Learn the latest in customer acquisition tactics and technology, brought to you by 500 Startups growth mentor, Juan Martitegui
- See how local and regional companies like iMoney, CatchThatBus, TheLuxeNomad and Orori transform their marketing efforts using what they learned from Juan
- Let local serial entrepreneur turned venture capitalist Khailee Ng share his observations on what limiting belief systems prevent local founders from growing fast!
Speaker Profile :
Juan Martitegui was flown in from Argentina after building a reputation for himself. As an entrepreneur, he built 3 Million leads and $20M in revenue with no venture capital funding. As a mentor he is one of the most highly rated out of 300 mentors globally in the 500 Startups network, known for helping companies transform how they grow.
Website : www.mymagic.my
Facebook : https://www.facebook.com/magic.cyberjaya
Twitter : https://twitter.com/magiccyberjaya
Youtube :
SlideShare : http://slidesha.re/1BfSncP
Email : enquiries@mymagic.my
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
The winter holidays are by far the biggest spending season, and Cyber Monday – the Monday after Thanksgiving Day – is the top spending day of the year.
Media companies have the opportunity to generate TONS of revenue, engagement, and new email opt-ins in November and December. To learn how to make the most of this opportunity with contests, ballots, and ecommerce promotions, check out the Promotions for the Holidays webinar.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Creating a basic actionable marketing planBrian Bateman
Persuade a potential customer your product or service solves their problem or fulfills their need(s). It can be face to face or indirect. It assumes:
Product service offering is competitive
Customer service is competitive
Sales organization is trained and motivated
As a developer, nothing kills your passion for the craft like spending hours messing around with stuff “you know should be easier.” Platforms like WP Engine come packed with tools and features you can leverage to simplify your life as a developer. In this session, learn how and what you can offload so you can get back to what you're passionate about.
When you're at the edge, speed, security, and server health cannot be an afterthought. In this session, Cloudflare’s VP of Product Sergi Isasi and Pavan Tirupati, Product Manager from WP Engine will discuss why having an edge-first mentality is essential to the success of each website you build or maintain.
Post eCommerce Site Launch- Optimizing Your Conversion Rate.pdfWP Engine
You’ve launched your eCommerce website, now what? This session will help you learn how to improve conversion funnels across your website or application for demonstrably improved ROI.
The updates to Atlas' headless development tools will help you nail your clients' toughest requirements. Using the free sandboxed account for all headless session attendees, this demo will walk you through how to add these new features to your capabilities. You're on your way to building the most performant and secure sites on the web!
Migrations—especially at scale—can be a major pain, but with WP Engine we have the tools you need to make this painless. In this session, you’ll hear about WP Engine’s latest thought leadership on the need for WordPress standardization. WP Engine Onboarding Manager Michael Clayton walks through how to migrate a site to WP Engine and debunk common myths surrounding site migrations.
Keeping Your WordPress Sites Safe Amidst A Rise in Global Cyberattacks.pdfWP Engine
Eric Jones, VP of Corporate Marketing will be moderating this Q&A session with Cloudflare CSO, Joe Sullivan, along with WP Engine VP of Security, Brent Stackhouse and will feature this timely security-specific talk on how to lock down your sites. Highlighting recent cyber attack trends along with specific examples of how WP Engine protects your sites. The best part is developers will walk away with a clear checklist of steps to take for securing sites.
Building WordPress eCommerce at Scale .pdfWP Engine
WooCommerce gives a lot of freedom and is an excellent choice for building out and scaling a custom store. But no matter what platform you use, scaling takes a unique set of tools and skillset. In this talk, we will explore what it takes to build an eCommerce store that is ready to scale, and what it takes to build enterprise eCommerce websites that perform at top speeds in high-growth environments.
When a client has performance and security requirements, when should an agency choose traditional WordPress or Headless WordPress for the job? This panel of agency experts will weigh in the benefits, constraints, opportunities, and tradeoffs of going headless.
Best Practices for Site Deployment With Local.pdfWP Engine
While there’s no wrong way to take your sites live, we’ll walk through the various options for deploying your site from your local environment to your production environment. In this session, we’ll look at some Local workflow tools, and cover why you might choose one deployment method over another based on your team, workflow, and site details!
Site Monitoring: The Intersection of Product, UX Design & Research .pdfWP Engine
Don’t you hate it when you find out your site or your clients’ site is down…from your client? Don’t get blindsided ever again! Join WP Engine’s Bryan Smith and Kameron Fehrmann as they walk through WP Engine’s latest Site Monitoring product making this problem a relic of the past. In this session you will get a detailed look at the new product and how the intersection of UX Design, UX Research and Development came together to ensure product-market fit.
Front End: Building Future-Proof eCommerce Sites.pdfWP Engine
Full page editing is live in WordPress and getting better each day! The default WordPress block editor standardizes the way we integrate layouts, themes, and integrate new features on the front end of your website. This makes it easier to maintain, change and update, while having less bloat, being more portable, and loading faster. But is it right for your agency? 3rd-party page builders provide additional functionality, but create performance issues. When is it the right time to make the move? Join this session to find out!
Gutenberg, aka WordPress blocks, gives content producers powerful new ways to lay out content in a traditional WordPress site. Butow can headless WordPress developers empower Marketing teams with those same capabilities? In this session, the founder of GraphQL for WordPress (WPGraphQL) shares new capabilities and best practices for using Gutenberg on a headless site.
Blueprints and Other Local Features for Agencies.pdfWP Engine
We’re elevating a little-known, yet highly-loved feature in Local: Blueprints! Get a deep dive into the new Blueprints workflow and how to make it work for your business. Bonus: Get a sneak preview of the new Atlas Blueprints available in Local! Then we’ll take a look at other Local features built to help agencies and developers streamline their WordPress workflow while easily managing multiple sites.
Modern Theming & The Future of WordPress- Working with Full Site Editing and ...WP Engine
WordPress 5.9 introduced full-site editing to core—signifying a major shift in the way we build websites with WordPress. Join us in this session as we unpack these changes, and how you can leverage them to build better websites—the modern WordPress way.
6 WooCommerce Dev Tricks for Building Fast eCommerce Websites.pdfWP Engine
Next to sales, site speed is perhaps the most important metric for your eCommerce websites.Why? Fast eCommerce websites get more traffic, have higher conversion rates, lower bounce rates, and generate more return visitors. In this session, we'll explore developer tricks, WP Engine features, and other tools to make your Woo store even faster.
Headless 101 for WordPress Developers.pdfWP Engine
Headless development can be more powerful and even more fun than traditional WordPress development. However, with so many new choices in this emerging stack, what's the best way to get started? This workshop will walk builders from installing and optimizing a WordPress project for headless to templating your first page in a decoupled front-end.
Be the Change: The Future of WordPress with WP Engine's Developer Relations TeamWP Engine
WordPress 5.9 with Full Site editing will empower builders in a way we have never seen before. To help developers make a successful transition to the new way of building with WordPress, WP Engine formed a Developer Relations team as part of our core value, “Committed to Give Back". This team will serve as a conduit between the WordPress project, its users, and those who build with it. Learn how to power-up your next WordPress project with the help of WP Engine's new DevRel team. Press ahead!
Atlas is the complete solution for headless WordPress development, with open source tooling for page templating, data fetching, content modeling, and more. What's the current landscape of Atlas? Learn about exciting new tools available to headless WordPress developers that will make crafting high-performance and secure sites faster and easier.
2022 – Year of the WordPress Developer.pdfWP Engine
There has never been a better time to specialize in WordPress development. WordPress continues to eat the Internet as the world’s favorite content management system, and even the most popular headless CMS. Learn about the challenges and opportunities that lie ahead for WordPress developers in 2022, and what WP Engine is building to help make what you love doing even better.
Platforms like Shopify are great for launching a store quickly that you are managing yourself. But what happens when you're ready to scale? Ecommerce platforms are not one-size-fits-all and they come with their own strengths and weaknesses, based on the size, complexity, and the type of store you run.
Whether you’re a small business that's ready to scale or a large business looking to accelerate growth, WooCommerce can take your store to the next level.
In this conversation we will explore the pros and cons of WooCommerce and how it measures up to other eCommerce platforms to help you decide if WooCommerce is right for your build.
Earn recurring revenue, simplify your site management, and continuously showcase your value to clients!
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. #wpewebinar
President & COO
PushFire
@_seandolan
@PushFire
Sean Dolan
INTRODUCING TODAY’S SPEAKER
● Married Father of 3
● Cast Member of Fame 2003 (reality show)
● Eagle Scout
● Plays Xbox on a Treadmill (Gamertag: PushFire)
● Started His Career With PimpThisBum.com
6. #wpewebinar
“Stuff your conscious mind with information, then
unhook your rational thought process. . . . suddenly
if the telephone line from your unconscious is open,
a big idea wells up within you.”
-David Ogilvy
7. #wpewebinar
Behaviors We Want
• Pageviews: Visitor with 3+ pageviews
• Pages: Someone who visits the shopping cart
• Checkout: Buys $50 or more of product
• Survey: Indicates they are looking to act fast
• Site Search: Includes ‘luxury’ in their query
• Email Link: Engages with your special-offer email.
• Youtube: Watched a video
• Downloaded a whitepaper
8. #wpewebinar
Behaviors We Don’t Want
• Pages: Someone who visits the /jobs/ page
• Surveys: Their answers indicates low intent
• Site Search: Query includes free or cheap
• Someone who already converted
23. #wpewebinar
RESOURCES
PUSHFIRE and Sean Dolan’s Keynote at Affiliate Summit West
BEGINNER’S GUIDE TO RETARGETING (via HubSpot and Perfect Audience)
VELOCITIZE
LINKEDIN MATCHED AUDIENCES
HELP PUSHFIRE GIVE BACK
24. #wpewebinar
CROP IMAGE
TO GRAY BOX
NEXT UP...
Register Now:
http://wpeng.in/pbj
Wednesday, May 24
11:00 a.m. CST,
12:00 p.m. EST,
9:00 a.m. PST,
5:00 p.m. UTC/GMT