Design has evolved significantly from its origins. Graphic design began with the printing press and expanded with technological advances like color printing. Today, design plays a crucial role in communication and business through digital tools that make creation and sharing easy. The future of design is uncertain but will likely involve artificial intelligence, robots, and strategic foresight to address emerging problems. Design will continue transforming as technology progresses.

1. Alternate Assignment 6
The Role of Design and the Book: Past, Present,
Future
Catalina Rosenthal FA27

2. What is Design?
- Design is an outline, sketch, or plan, as of the form and structure of a work of
art, an edifice, or a machine to be executed or constructed.
- It is an organization or structure of formal elements in a work of art;
composition.
Catalina Rosenthal FA27
Photo Source:
https://medium.com/@fansaiensunny/what-is-art-and-desi
gn-art-vs-design-abbc4afdaf15

3. The Role of Design
- Design is used to help creators express their thoughts, ideas, and creations.
- Design can be used to grab the attention of certain audiences and create an
environment where similar/different ideas can be shared.
- On the business side, an effective design is one that grabs the attention of the
target audience, including current and prospective clients. Businesses that
undervalue the importance of design may be missing important and enriching
opportunities.
Catalina Rosenthal FA27

4. The Past of Design
Google Scholar Source:
https://www.mitpressjournals.org/doi/abs/10.1162/07479360152103804?j
ournalCode=desi
Catalina Rosenthal FA27

5. A Blast from the Past
- Graphic design truly began after the invention of the printing press in 1440,
but the roots of visual communication stretch all the way back to caveman
times.
- Design also took off in the Middle Ages when Typography texts in this period
were produced and replicated by hand. Artistry made the books more
valuable and set certain scholars apart from others
Catalina Rosenthal FA27
Photo Source:
https://99designs.com/blog/design-history-movements/history-graphic-des
ign/

6. The Birth of Graphic Design:
- During the Renaissance and Industrial Era with the advent of the printing
press in Europe, humanity was able to recreate text, art and design on a
massive scale, and for relatively cheap.
- The ancestors of modern companies also on the rise soon took notice of how
such visuals could affect shopping behaviors and increase profits, thus
modern graphic design was born.
Catalina Rosenthal FA27
Photo Source:
https://99designs.com/blog/design-history-movements/history-graphic-des
ign/

7. Chromolithography in 1837
- Technological advancements continued to fuel the progression of graphic
design, such as the ability to print in color, or chromolithography.
- Brands were now able to use a lot of the familiar marketing tools we know
today, such as characteristic color schemes and building emotional
connections through slice-of-life scenes.
Catalina Rosenthal FA27
Photo Source: https://americanantiquarian.org/prang/whatisachromo

8. The Present of Design
Catalina Rosenthal FA27
Google Scholar Source:
https://books.google.com/books?hl=en&lr=&id=KjU0AgAAQBAJ&oi=fnd&pg=PP6&dq=design+in+today%27s+world&ots=7pRD1dY
XFP&sig=LSkW_KchWPyUjj_jXFI7l_WxEZ4#v=onepage&q=design%20in%20today's%20world&f=false

9. Design in Today’s World
- From the 1950s onward, the world began its slow approach to the digital era
we’re currently enjoying.
- The mass-adoption of home computers is a technological advancement
comparable to the invention of the printing press, ushering in a new age for
mass communication and granting access to esoteric art styles and digital
software for new methods of creating art.
Catalina Rosenthal FA27

10. Creating Design Today
- With the amazing technology we have today, it is easy to create and share
ideas with the world.
- For example having access to programs such as Photoshop, you are able to
blend together elements of photography, illustration, and CGI.
Catalina Rosenthal FA27
Photo Source:
https://99designs.com/blog/design-history-movements/history-graphic-des
ign/

11. The Importance of Design in Today’s Society
- Today’s world is transforming at an incredible pace. Which is known as ‘Digital
World’. Digital media now merged with technology and allowed us to share
things through voice, text, image, audio, and video.
- Digital design has become a necessary skill now. There are thousands of
importance of integrating design into products and services. Everywhere is a
demand of great unique design to create extra value.
Catalina Rosenthal FA27

12. The Future of Design
Catalina Rosenthal FA27
Google Scholar Source:
https://books.google.com/books?hl=en&lr=&id=F2HUfBDYXt8C&oi=fnd&pg=PP1&dq=the+future+of+design&ots=GE1fZRD2JR&sig
=_SmR1TM5tB3uaXhxUR0nMUxgclM#v=onepage&q=the%20future%20of%20design&f=false

13. What Will Design look like in 10 Years?
- Over time, the definition of design as a whole will dilute with time. Design will
be just more than graphics and interfaces.
- The future of design is about going beyond designing for today’s problems.
Future includes tools and methodologies coming from strategic foresight and
future thinking, such as scenario planning, trend mapping, system thinking
tools.
Catalina Rosenthal FA27
Photo Source: https://uxdesign.cc/the-future-of-design-dd4d1170b3f4

14. Robots and Design
- As robots are currently in progress of being made, AI-driven parametric
design enables designers to quickly and easily create millions of variations of
a design.
- With this, most of our design productivity will dramatically increase.
Catalina Rosenthal FA27
Photo Source: https://uxdesign.cc/the-future-of-design-dd4d1170b3f4

15. In Conclusion...
- Design is all around us at all times and plays a major role in the world we live
in.
- Design is constantly evolving and with technology improving everyday, the
future of Design will be extraordinary.
Photo Source:
https://www.creativebloq.com/features/the-future-of-web-design
Catalina Rosenthal FA27