Alta Bering is an enterprise software company that provides a product called Enterprise Performance Optimization (EPO) to improve return on capital through more efficient allocation of resources. EPO analyzes performance data using optimization algorithms to identify how each business unit can maximize returns. This is done through an easy-to-use interface and aims to reduce planning time from months to days. EPO has proven successful across industries in applications like optimizing bank operations, pharmaceutical sales, and grocery store performance.

1. Alta Bering and Enterprise Performance OptimizationAn Introduction5/16/2009

2. Who Is Alta Bering?Enterprise software company based in Berkeley, CAPrincipals have extensive background in performance optimization for a wide range of businessesLevend Beriker, CEOLifelong entrepreneur and business manager15 years performance consulting with Global 2000 firmsBS, Industrial Engineering; MBA, FinanceMahmut Karayel, Chief ScientistPhD in Operations Research from UC BerkeleyFormer Global Head of Analysis, Babcock & Brown

3. State of the BI CategoryFocus on “what is”Reporting, visualizationInflation of terms“Planning” is mostly data entry“Analytics” is mostly visualization“Optimization” is inconclusive what-if

4. Alta Bering Delivers True OptimizationImproved return on capital“More with less”From existing BI data

5. The OpportunityInefficient allocation of resources is costing billions of dollarsThis represents the largest single untapped opportunity for enterprise software vendors

6. What is at Stake? Just 5% improvement = tens of millions of dollars every year for a typical CPG firm

7. The gain for these 4 companies is $784M/year

8. They represent just 4% of total revenues of this group

9. This type of value creation is how BI companies should be selling•Avon Products Inc. •Beiersdorf AG •Cadbury plc •Campbell Soup Co. •Chiquita Brands International Inc. •Clorox Corporation •Colgate-Palmolive Co. •Companhia de Bebidas Das Americas (AMBEV) •Compania Cervecerias Unidas S.A. •ConAgra Foods, Inc. •Core-Mark Holding Company, Inc. •Cott Corp. •Del Monte Foods Co. •Diageo plc •Dr Pepper Snapple Group, Inc. •Fresh Del Monte Produce Inc. •General Mills Inc. •Groupe DANONE•Hansen Natural Corporation •Hershey Co. •HJ Heinz Co. •Kao Corp. •Kellogg Co. •Kimberly-Clark Corporation •Kraft Foods Inc. •Lion Corporation•L'Oreal SA •National Beverage Corp. •Nestlé S.A. •Parmalat SpA •Pepsi Bottling Group Inc. •Pepsico, Inc.•Procter & Gamble Co.•Reckitt Benckiser Group plc •San Miguel Corp. •Sara Lee Corp. •Seneca Foods Corp. •Shiseido Co. Ltd. •Starbucks Corp. •Unilever NV •Universal Robina Corp. •Wimm-Bill-Dann Foods OJSC.• The Coca-Cola CompanySource Capital IQ- FY08 -

10. Reasons for MisallocationNo internal pricing mechanism for resourcesPlanning process is highly politicized and dysfunctionalNo strong link between financial and operational planningBI systems provide too much data for management teams to utilizePartial solutions – average-based KPIs and balanced scorecards – make the problem worse

11. The Missing Questions To maximize the return from a set of resources, you need to know:How much improvement is possible?How, specifically, can each business unit achieve it?

12. Answering them Requires…Complex multidimensional analysis and optimization algorithms that act on all available performance dataDelivered through an interface that any business manager can use easily and quicklyThis is Alta Bering EPO™

13. Enterprise Performance OptimizationThe analysis of performance data to maximize the return on any combination of financial and non-financial resources.

14. Traditional Planning vs. EPO ProcessMonth 1Month 2Month 3Month 4Month 5Month 6Performance Period(Quarterly, Sometimes Monthly)ManualAnalysisCreate KPIsPublish KPIsNegotiate KPIsTraditionalEvaluate/ Compensate“Days, not months”EPOAutoOptimizeCreate IndividualScorecardsPublish ScorecardsPerformance Period (1 day+)3 hoursEvaluate/ Compensate

15. Organizational BenefitsEffectivenessBetter return on enterprise resourcesBridge budgeting and operational planningAlign strategy and incentive compensationAgilityReduce planning/budgeting from months to daysRespond immediately to any threat or opportunityNo reporting/analysis bottleneckDrive Improvement Through the OrganizationAutomatically create peer scorecards for all organization levelsIdentify sub-optimal performers and the factors contributing to poor performanceSupport for “performance bidding”