The interlinking between intrinsic and extrinsic factors, brand personality and occasion helped our client to devise communications.

1. Marketing Investment Analytics
http://www.bottomlineanalytics.com/social-media-analytics/
Structural Equation Modelling (SEM) to understand the latent (unobserved) indicators behind
key perceptual metrics.

2. Marketing Investment Analytics
• http://www.bottomlineanalytics.com/social-media-analytics/
Understand the relative strength of key drivers to brand perceptions.

3. Marketing Investment Analytics
• http://www.bottomlineanalytics.com/social-media-analytics/
Formulate communications messages and strategy that works to trigger the latent drivers
of brand perception and performance.

4. Marketing Investment Analytics
• http://www.bottomlineanalytics.com/social-media-analytics/
Global Offices
US Office
Suite 100, 1780 Chadds Lake Dr, NE
Marietta, Georgia, 30068-1608
Atlanta, USA
EMEA Office
5th Floor, 39 Deansgate,
Manchester, M3 2BA, United
Kingdom