Learn more about Thinkspeed and how it provides crowd sourced market intelligence through its innovative research platform and professional community in this short overview.
The document summarizes an executive panel discussion on sales forecasting issues in high-tech industries. The panelists were from Intelleflex, SHARP Microelectronics, and Deloitte. They discussed the essentials of high-tech sales forecasting, including making forecasts collaborative, comprehensive, managed by exception, and accountable. Outdated forecasting can result in ugly surprises, while right90 and Salesforce tools can help reduce surprises through insights from CRM data. The document concluded with an invitation for audience Q&A on forecasting challenges.
Plexisoft is an affordable commerce management solution for small and medium-sized businesses that offers capabilities typically found only in expensive enterprise solutions, allowing SMBs to compete effectively with larger competitors by providing tools for data analysis, marketing, sales support, and customizable features to attract and retain customers. The document promotes Plexisoft as the only affordable solution that gives customers all the tools they need to grow both their business and globally.
The document summarizes presentations given at a Salesforce.com event on managing property and casualty distribution with Salesforce.com. It describes how two insurance companies, Liberty Northwest and Sompo Japan, implemented Salesforce to improve agency management, increase visibility into relationships and sales pipelines, and streamline processes. Key activities supported by Salesforce included tracking agent hierarchies, opportunities, submissions, and performance metrics through custom objects, tabs and reports. Both companies benefited from increased productivity, decision making and coordination across teams.
Performance Marketing is going through dark times. The only chance? Staying in your customers’ consideration set and inspiring your audience in the long run!
Dr. Florian Heinemann, founding partner of Project A Ventures, stresses this topic and explains why the No. 1 priority of every CMO should be CRM.
How the sibling you never wanted, but grow to love: How Sales and Marketing Alignment can make or break your customer experience.
Jeff Marcoux, CMO Lead, Microsoft
The document discusses how Oracle CRM On Demand can help businesses in uncertain economic times by enabling them to outsmart competitors. It provides analytics and insights that allow companies to best focus resources, increase win rates, and move through the sales cycle more quickly. CRM On Demand allows businesses to act on insights immediately through real-time dashboards and customized analyses. It also helps align teams with trusted mobile access to critical information.
This document discusses best practices for improving CRM user adoption. It notes that the top reasons CRM initiatives fail are lack of use by staff, perceived lack of value for salespeople, and complex or difficult systems. It recommends focusing on training, tying compensation to usage, celebrating successes, having a clear strategy and processes aligned to CRM, simplifying the user experience with dashboards and reports, and focusing on data quality and mobile access. Improving adoption can increase sales, productivity, and forecast accuracy significantly.
Strategies And Technologies To Build And Measure Business Success By Paul Roe...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The Marketing Performance Blueprint PRESENTATION: Strategies And Technologies To Build And Measure Business Success Given By Paul Roetzer, @PaulRoetzer - CEO, PR20/20. #MARTECH
The document summarizes an executive panel discussion on sales forecasting issues in high-tech industries. The panelists were from Intelleflex, SHARP Microelectronics, and Deloitte. They discussed the essentials of high-tech sales forecasting, including making forecasts collaborative, comprehensive, managed by exception, and accountable. Outdated forecasting can result in ugly surprises, while right90 and Salesforce tools can help reduce surprises through insights from CRM data. The document concluded with an invitation for audience Q&A on forecasting challenges.
Plexisoft is an affordable commerce management solution for small and medium-sized businesses that offers capabilities typically found only in expensive enterprise solutions, allowing SMBs to compete effectively with larger competitors by providing tools for data analysis, marketing, sales support, and customizable features to attract and retain customers. The document promotes Plexisoft as the only affordable solution that gives customers all the tools they need to grow both their business and globally.
The document summarizes presentations given at a Salesforce.com event on managing property and casualty distribution with Salesforce.com. It describes how two insurance companies, Liberty Northwest and Sompo Japan, implemented Salesforce to improve agency management, increase visibility into relationships and sales pipelines, and streamline processes. Key activities supported by Salesforce included tracking agent hierarchies, opportunities, submissions, and performance metrics through custom objects, tabs and reports. Both companies benefited from increased productivity, decision making and coordination across teams.
Performance Marketing is going through dark times. The only chance? Staying in your customers’ consideration set and inspiring your audience in the long run!
Dr. Florian Heinemann, founding partner of Project A Ventures, stresses this topic and explains why the No. 1 priority of every CMO should be CRM.
How the sibling you never wanted, but grow to love: How Sales and Marketing Alignment can make or break your customer experience.
Jeff Marcoux, CMO Lead, Microsoft
The document discusses how Oracle CRM On Demand can help businesses in uncertain economic times by enabling them to outsmart competitors. It provides analytics and insights that allow companies to best focus resources, increase win rates, and move through the sales cycle more quickly. CRM On Demand allows businesses to act on insights immediately through real-time dashboards and customized analyses. It also helps align teams with trusted mobile access to critical information.
This document discusses best practices for improving CRM user adoption. It notes that the top reasons CRM initiatives fail are lack of use by staff, perceived lack of value for salespeople, and complex or difficult systems. It recommends focusing on training, tying compensation to usage, celebrating successes, having a clear strategy and processes aligned to CRM, simplifying the user experience with dashboards and reports, and focusing on data quality and mobile access. Improving adoption can increase sales, productivity, and forecast accuracy significantly.
Strategies And Technologies To Build And Measure Business Success By Paul Roe...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The Marketing Performance Blueprint PRESENTATION: Strategies And Technologies To Build And Measure Business Success Given By Paul Roetzer, @PaulRoetzer - CEO, PR20/20. #MARTECH
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
This document outlines a plan for aligning sales and marketing teams to improve performance. It begins by establishing that alignment has been a challenge for decades but is critical for revenue and relationships. Common misalignments are identified such as having different goals and metrics. A plan is then proposed to improve alignment through regular meetings focused on pipeline, jointly defining processes, data sharing, and account-based coordination. Regular cadence and accountability are emphasized. Success is defined as improved revenue, trust between teams, and coordinated handoffs within a revised sales funnel.
The Future of Cloud: Navigating through Uncharted Territorysaastr
Some of the most innovative, successful tech companies were built and grew through economic downturns. So, how can you foster a culture of innovative and agility to ensure you prosper for years to come? Tarik Faouzi and Rose Nuñez will share their observations on how the cloud is accelerating digital transformation as well as other developments on the horizon for digital and cloud.
With increasing social media and technology integration, there is an opportunity for businesses to tap into customer data. Consumers no longer want to be bombarded with irrelevant marketing message they expect a personalized and unified experience from the businesses they engage with. They are increasingly seeking a uniform level of engagement from businesses, regardless of their size. In order to meet these expectations, businesses need to enable all their customer facing teams to capture data and build insights. The importance of creating a comprehensive and accurate understanding of the customer is thereby increasing each day. Although building a complete customer view has valuable payoffs, it can become a major challenge for businesses today.
Sales Operations can play a significant role in enabling transformation and driving sales productivity improvement. In particular, Sales Operations leaders can harness the power of advanced analytics capabilities to drive continuous improvement. This is an edited version of the presentation McKinsey's Brian Selby made at Dreamforce 2016.
Today’s largest first-order platforms are pocketing the largest share of customer access. Learn how to utilize CRM insights to their maximum potential to retain customer relationships and regain lost margins.
This document discusses various topics related to marketing, software, and their intersection. It includes discussions of agile marketing principles, examples of interactive content vs passive content, bimodal marketing approaches, and marketing pace layers. The document also provides examples of inspiring quotes related to design and the concept of the "myth of the 10x engineer".
The document discusses the importance of choosing a customer relationship management (CRM) system that can guarantee generating more leads, especially for small businesses. It states that a good CRM solution should help track customer interactions, provide sales and marketing tools, and analytics to streamline operations and growth strategies. For small businesses in particular, the CRM needs strong lead capturing abilities from various sources, allow lead nurturing and filtering so they can focus on more interested prospects.
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
Samsung SDS Nexshop Digital (DPM) is a DOOH solution that provides targeted advertising and enhanced advertising revenues through real-time consumer data collection and analysis while improving the customer experience. It uses customer data analytics and matching algorithms to efficiently deliver targeted ads and measure their effectiveness through audience measurement reports. The solution differentiates itself by quantitatively measuring advertising effectiveness and understanding customer profiles through traffic analysis, Wi-Fi scanning, and other data collection methods.
Why CRM has become way more critical for a B2B businessShane Emerson
B2B sales cycles take longer than B2C, often over a year, and involve multiple perspectives from organizations with many needs. CRM tools help B2B companies manage this complex sales process and gain insights into customers. CRM software improves contact management by centralizing customer data, allows quotes to be generated in real-time, and enables targeted promotional campaigns. Analytics and reporting features in CRM give visibility into which campaigns are most effective and help with business forecasting. Leading B2B companies increasingly rely on CRM to better understand customers, meet business requirements, and integrate customer information.
How Programmatic Advertising Pulled The Trigger On (Dis)TrustMediaPost
Despite its promises of transparency, programmatic advertising introduced new complexity and opaque cost structures into the advertiser/agency relationship. One of the leading brand consultancies reflects on how the rise of advanced ad tech heightened perennial questions about the role, value and honesty of agency relationships…and what is being done to fix them.
Dynamics Day 2014: Microsoft Dynamics CRM - Productivity Sales AcceleratorsIntergen
A look at how Intergen’s Sales Accelerators quickly and cost effectively address key business issues, such as sub-optimised business processes, disconnected data and disparate systems.
Dynamics Day is Australasia's leading event for users of Microsoft Dynamics. For those of you who couldn't make it along to the event, we have made all session content available online.
Salesforce is an industry-leading CRM platform occupying over 20% of the CRM market share. It offers sales, marketing, and customer service clouds that can be customized to meet business needs. Some customization options do not require coding, like adding objects or tabs, while others like creating Apex classes do. The sales cloud provides tools like the Einstein AI assistant, smart lead scoring, and sales paths to help users close more deals. The marketing cloud helps build content and automate customer journeys. The service cloud offers self-service options and agent support through features like cases, portals, and collaboration tools.
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Heroes of CRM Conference
Companies often struggle to decide on “make or buy”, due to a lack of experience and the complexity of new CRM possibilities. tesa's Lars Brodersen shows you how to find your way and aim for long term success when combining customer experience with digital initiatives.
Romulus Grigoras, CEO Devatics - Marketing in timp real, marketing agil: rezultatele obtinute de precursori, prezentare sustinuta in cadrul Conferintelor Nationale de e-Commerce, 27-28 mai 2013, Bucuresti, Romania
Ektron Synergy 2014 - Thriving at the Intersection of Marketing & ITEktron
Marketing is being reinvented as a technology-powered discipline. From new, brand-defining
customer experiences to more efficient marketing operations, software is changing
what's possible. It's also changing the structure and culture of organizations
who embrace these possibilities. We'll take a whirlwind tour of the forces
driving this convergence and the ways in which companies and individuals can
thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive
2017 SMB Cloud Summit: The SMB Cloud Shift – Why & So What? (LSA)Localogy
SMBs are increasingly adopting cloud-based tools for their businesses. Younger SMBs that have been in business for 5 years or less are much more likely to use smartphone apps, online booking software, and purchase cloud solutions directly online than older SMBs that have been in business for 20+ years. While cloud adoption is still in early stages overall for SMBs, convenience and efficiency are driving factors for adoption. There is modest appetite for "all-in-one" cloud solutions, and preference for working with individual specialists over a single provider. CRM solutions see the highest adoption rates among SMBs.
This document lists several outdoor media placement options including a mini billboard that is 3 meters by 4 meters in size, thinplate sign that is 1 meter by 3 meters, shopsign that is 1 meter by 2 meters and has 2 faces, sticker for ATM machines, and raised lettering. It provides the sizes for each type of outdoor media placement.
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
This document outlines a plan for aligning sales and marketing teams to improve performance. It begins by establishing that alignment has been a challenge for decades but is critical for revenue and relationships. Common misalignments are identified such as having different goals and metrics. A plan is then proposed to improve alignment through regular meetings focused on pipeline, jointly defining processes, data sharing, and account-based coordination. Regular cadence and accountability are emphasized. Success is defined as improved revenue, trust between teams, and coordinated handoffs within a revised sales funnel.
The Future of Cloud: Navigating through Uncharted Territorysaastr
Some of the most innovative, successful tech companies were built and grew through economic downturns. So, how can you foster a culture of innovative and agility to ensure you prosper for years to come? Tarik Faouzi and Rose Nuñez will share their observations on how the cloud is accelerating digital transformation as well as other developments on the horizon for digital and cloud.
With increasing social media and technology integration, there is an opportunity for businesses to tap into customer data. Consumers no longer want to be bombarded with irrelevant marketing message they expect a personalized and unified experience from the businesses they engage with. They are increasingly seeking a uniform level of engagement from businesses, regardless of their size. In order to meet these expectations, businesses need to enable all their customer facing teams to capture data and build insights. The importance of creating a comprehensive and accurate understanding of the customer is thereby increasing each day. Although building a complete customer view has valuable payoffs, it can become a major challenge for businesses today.
Sales Operations can play a significant role in enabling transformation and driving sales productivity improvement. In particular, Sales Operations leaders can harness the power of advanced analytics capabilities to drive continuous improvement. This is an edited version of the presentation McKinsey's Brian Selby made at Dreamforce 2016.
Today’s largest first-order platforms are pocketing the largest share of customer access. Learn how to utilize CRM insights to their maximum potential to retain customer relationships and regain lost margins.
This document discusses various topics related to marketing, software, and their intersection. It includes discussions of agile marketing principles, examples of interactive content vs passive content, bimodal marketing approaches, and marketing pace layers. The document also provides examples of inspiring quotes related to design and the concept of the "myth of the 10x engineer".
The document discusses the importance of choosing a customer relationship management (CRM) system that can guarantee generating more leads, especially for small businesses. It states that a good CRM solution should help track customer interactions, provide sales and marketing tools, and analytics to streamline operations and growth strategies. For small businesses in particular, the CRM needs strong lead capturing abilities from various sources, allow lead nurturing and filtering so they can focus on more interested prospects.
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
Samsung SDS Nexshop Digital (DPM) is a DOOH solution that provides targeted advertising and enhanced advertising revenues through real-time consumer data collection and analysis while improving the customer experience. It uses customer data analytics and matching algorithms to efficiently deliver targeted ads and measure their effectiveness through audience measurement reports. The solution differentiates itself by quantitatively measuring advertising effectiveness and understanding customer profiles through traffic analysis, Wi-Fi scanning, and other data collection methods.
Why CRM has become way more critical for a B2B businessShane Emerson
B2B sales cycles take longer than B2C, often over a year, and involve multiple perspectives from organizations with many needs. CRM tools help B2B companies manage this complex sales process and gain insights into customers. CRM software improves contact management by centralizing customer data, allows quotes to be generated in real-time, and enables targeted promotional campaigns. Analytics and reporting features in CRM give visibility into which campaigns are most effective and help with business forecasting. Leading B2B companies increasingly rely on CRM to better understand customers, meet business requirements, and integrate customer information.
How Programmatic Advertising Pulled The Trigger On (Dis)TrustMediaPost
Despite its promises of transparency, programmatic advertising introduced new complexity and opaque cost structures into the advertiser/agency relationship. One of the leading brand consultancies reflects on how the rise of advanced ad tech heightened perennial questions about the role, value and honesty of agency relationships…and what is being done to fix them.
Dynamics Day 2014: Microsoft Dynamics CRM - Productivity Sales AcceleratorsIntergen
A look at how Intergen’s Sales Accelerators quickly and cost effectively address key business issues, such as sub-optimised business processes, disconnected data and disparate systems.
Dynamics Day is Australasia's leading event for users of Microsoft Dynamics. For those of you who couldn't make it along to the event, we have made all session content available online.
Salesforce is an industry-leading CRM platform occupying over 20% of the CRM market share. It offers sales, marketing, and customer service clouds that can be customized to meet business needs. Some customization options do not require coding, like adding objects or tabs, while others like creating Apex classes do. The sales cloud provides tools like the Einstein AI assistant, smart lead scoring, and sales paths to help users close more deals. The marketing cloud helps build content and automate customer journeys. The service cloud offers self-service options and agent support through features like cases, portals, and collaboration tools.
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Heroes of CRM Conference
Companies often struggle to decide on “make or buy”, due to a lack of experience and the complexity of new CRM possibilities. tesa's Lars Brodersen shows you how to find your way and aim for long term success when combining customer experience with digital initiatives.
Romulus Grigoras, CEO Devatics - Marketing in timp real, marketing agil: rezultatele obtinute de precursori, prezentare sustinuta in cadrul Conferintelor Nationale de e-Commerce, 27-28 mai 2013, Bucuresti, Romania
Ektron Synergy 2014 - Thriving at the Intersection of Marketing & ITEktron
Marketing is being reinvented as a technology-powered discipline. From new, brand-defining
customer experiences to more efficient marketing operations, software is changing
what's possible. It's also changing the structure and culture of organizations
who embrace these possibilities. We'll take a whirlwind tour of the forces
driving this convergence and the ways in which companies and individuals can
thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive
2017 SMB Cloud Summit: The SMB Cloud Shift – Why & So What? (LSA)Localogy
SMBs are increasingly adopting cloud-based tools for their businesses. Younger SMBs that have been in business for 5 years or less are much more likely to use smartphone apps, online booking software, and purchase cloud solutions directly online than older SMBs that have been in business for 20+ years. While cloud adoption is still in early stages overall for SMBs, convenience and efficiency are driving factors for adoption. There is modest appetite for "all-in-one" cloud solutions, and preference for working with individual specialists over a single provider. CRM solutions see the highest adoption rates among SMBs.
This document lists several outdoor media placement options including a mini billboard that is 3 meters by 4 meters in size, thinplate sign that is 1 meter by 3 meters, shopsign that is 1 meter by 2 meters and has 2 faces, sticker for ATM machines, and raised lettering. It provides the sizes for each type of outdoor media placement.
The document provides step-by-step instructions for setting up a Verizon FIOS Actiontec router to work with a g! system. It involves logging into the router, configuring the DHCP settings and port forwarding to direct network traffic on ports 2198-2199 to the g! system device at a static IP address of 192.168.1.2. The final steps test that the port forwarding was successfully configured by checking if the ports are detected as open using a port checking website.
The document discusses color schemes and color theory. It defines primary colors as red, yellow and blue which cannot be created by other colors. Secondary colors are orange, green and purple, which are made by combining two primary colors. Tertiary colors are made by combining a primary and secondary color. The document also defines concepts like hue, chroma, value, tint, tone and shade and provides examples of common color schemes like complementary, split complementary, analogous and triadic.
The document provides terminology related to printmaking techniques, defines the differences between subtractive prints and block prints, names an artist and artwork from 1822, lists the seven elements of art, defines art terms, names examples of color schemes, and provides information about named artworks including artists, titles, dates, media, and facts.
The document contains an art history review with multiple choice and fill-in-the-blank questions about various artists, artworks, styles, and terms. It covers topics like identifying elements of art, color schemes, defining art terms, and describing specific paintings with details on the artist, title, date, medium, and key facts provided. The review tests the reader's knowledge of visual art vocabulary and comprehension of important works and artists.
This document provides guidelines for student presentations on selected artists. It lists 20 artist names for students to choose from for their topic. It outlines the requirements of a 900 word minimum paper on the artist's life, work and relevance, along with a 5 minute PowerPoint presentation with at least 5 slides. Papers and presentations will be due in December, though students have opportunities for research and feedback. The project will count for 10% of the second quarter grade.
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
Wharton Disruptive Decisions Summit SF 2017Robert Sibo
I had the pleasure to speak at the DD Summit in SF this fall on the topic of building Customer Engagements teams from the ground up leveraging disruptive technologies like Big Data, Machine Learning and the right mix of MarTech platforms.
Marketing and selling to software vendorsISV World
The document discusses how ISVWorld helps companies better target independent software vendors (ISVs) for marketing and sales. It presents ISVWorld as a tool that can segment the software market at a granular level and provide pre-qualified lead lists to connect marketing to sales. This allows targeting the right ISV profiles with customized messaging rather than generic outreach. The document provides examples of how ISVWorld can analyze subsegments and translate analyses into targeted lists. It also includes testimonials and information on ISVWorld's database and services.
The document discusses how retailers can create competitive advantage by leveraging big data. It notes that today's shoppers generate vast amounts of data through their online and in-store activities. It then outlines three key reasons why retailers should focus on big data: (1) the amount of data being generated is huge and growing rapidly, (2) big data can significantly increase retailer profits and productivity, and (3) big data analytics has become critical to competition between retailers. The document then introduces McKinsey's Consumer Marketing Analytics Center (CMAC), which helps retailers integrate diverse data sources, generate insights from big data, and embed these insights into decision-making.
🤫 Here's a dirty secret of Enterprise Go-to-Market:
There's a lot of guesswork ⁉️ and opinions ⁉️ involved.
Yes, your dozens of GTM tools provide a ton of data already. 💻
But all that data is about YOUR engagement with the Buyer.
👉🏻 Think views, downloads, touches, activities, sales stages, Rep talk time....
Does any of this data make your products and services more compelling to your Buyer? 🤔
Your Buyer cares about:
✅How well you know THEIR problems
✅Whether your value proposition aligns with THEIR decision criteria
✅Whether your competitive differentiation resonates with what THEY care about
It’s 2022. Your Buyer’s world is changing rapidly. Just like yours. ⏩🚀🛰️
Yet you’re relying on a manual win-loss process to keep up. Talk about too little, too late 😨
What’s scarier? Product, Marketing, Sales are being informed by a handful of cherry-picked deals.😨😨 😨
If you’ve been dreaming about:
💡 Data-driven messaging and positioning
💡 Predictable land and expand
💡 Higher conversion and win rates
Then it's time to unleash Real-time Buyer intelligence from ALL your deals. With 1-click.
We're beyond excited to share this breakthrough with you. You’ll hear from thought leaders, see innovative use cases in action, and walk away with an implementation blueprint to unlock 10-15% revenue growth.
We’d love your thoughts on #KnowThyBuyer in the comments. Follow #Tribyl to join the conversation.
🤫 Here's a dirty secret of Enterprise Go-to-Market:
There's a lot of guesswork ⁉️ and opinions ⁉️ involved.
Yes, your dozens of GTM tools provide a ton of data already. 💻
But all that data is about YOUR engagement with the Buyer.
👉🏻 Think views, downloads, touches, activities, sales stages, Rep talk time....
Does any of this data make your products and services more compelling to your Buyer? 🤔
Your Buyer cares about:
✅How well you know THEIR problems
✅Whether your value propositions align with THEIR decision criteria
✅Whether your competitive differentiation resonates with what THEY care about
It’s 2022. Your Buyer’s world is changing rapidly. Just like yours. ⏩🚀🛰️
Yet you’re relying on a manual win-loss process to keep up. Talk about too little, too late 😨
What’s scarier? Product, Marketing, Sales are being informed by a handful of cherry-picked deals.😨😨 😨
If you’ve been dreaming about:
💡 Data-driven messaging and positioning
💡 Predictable land and expand
💡 Higher conversion and win rates
Then it's time to unleash Real-time Buyer intelligence from ALL your deals. With 1-click.
We're beyond excited to share this breakthrough with you. You’ll hear from thought leaders, see innovative use cases in action, and walk away with an implementation blueprint to unlock 10-15% revenue growth.
We’d love your thoughts on #KnowThyBuyer in the comments. Follow #Tribyl to join the conversation.
Paul Writer Survey Report on The Agency and The Marketing Tech LandscapePaul Writer
The survey report analyzes the agency and marketing technology landscape in India, finding that the top priority for marketers is digital marketing, while understanding their business is the most important factor in selecting agencies. Popular agencies and tools are identified based on survey responses, with the landscape seen as fragmented across many providers. Customer centricity and the internet of things are viewed as the next big frontiers for marketers.
This document discusses how to develop a data-driven marketing strategy. It recommends building a data-driven culture, leveraging data to act at the right time, optimizing for key data points, integrating customer data, and developing a vision for how to use data. Case studies show how data-driven approaches helped companies increase sales by 34% and better target audiences. The conclusion states that transitioning to data-driven marketing will enhance data collection and analysis to continuously improve performance.
This document discusses how machine learning can help companies move beyond basic targeting and accelerate sales. It provides examples of how machine learning has helped companies improve product propensity modeling to identify prospects likely to need their products, and response propensity modeling to ensure marketing dollars are spent on prospects most likely to respond. The document argues that machine learning capabilities are essential for companies to stay competitive by helping with tasks like recommendations, text analysis, targeting, image analysis, anomaly detection, and customer analytics.
This document discusses how machine learning can help companies move beyond basic targeting and accelerate sales. It provides examples of how machine learning has helped companies improve product propensity modeling to identify prospects likely to need their products, and response propensity modeling to ensure marketing dollars are spent on prospects most likely to respond. The document also outlines considerations for applying machine learning, such as the need for quality input data and human intervention to determine the right algorithms and data sources.
Getting Marketing and Technology to Play Nice in the SandboxReid Carr
Tips for how Marketing and Technology groups can work better to expedite their organization's digital transformation initiatives. And, making the case for a MarTech role in the organization. Delivered at INTERFACE 2017 in San Diego, CA.
The document provides guidance for B2B demand generation marketers on planning an effective demand generation strategy. It discusses reverse engineering the sales funnel to identify pipeline goals and target metrics at each stage. Marketers are advised to determine revenue goals, calculate the contribution goals for marketing, and work backwards to establish the number of leads, MQLs, and opportunities needed based on average conversion rates. The document stresses the importance of having an ideal customer profile to focus marketing efforts on attracting the right leads that will become good customers.
Thomson Reuters is pleased to be a sponsor for this years A-Team Entity Data and Applications Directory. This special publication lists all the major suppliers of regulatory and risk data services, covering areas such as:
FATCA, Solvency, EMIR, Dodd-Frank, UCITS, LEI, Counterparty Risk and so much more.
Six Mistakes Companies Are Making Today And How You Can Avoid ThemFindWhitePapers
"Look for additional opportunities to use business intelligence to uncover value and drive
improvements. Consider advanced planning tools that can help close the gap between
strategy and execution. Expand the use of sophisticated what-if analyses to model the
operational and financial impact of multiple scenarios on revenue, costs, and cash flow."
1) The document discusses how mid-sized companies can maximize the value of their customer data through data economics and mining big data. It provides questions for companies to assess their use of data and identifies challenges.
2) It recommends finding a data expert who can integrate a company's online and offline customer data and use external sources to better understand customers.
3) Answering the questions can help companies measure how effectively they use data and identify areas for improvement to increase marketing results.
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
How to build an Agile Marketing Stack - In partnership with Pantheon Hosting ...Effin Amazing
The document discusses how to build an agile marketing stack. It notes that the number of marketing tools has grown exponentially in recent years. It recommends selecting tools based on integration and connectivity to avoid a "stackapocalypse." Specifically, it suggests using tools like Segment, Clearbit, Autopilot, Salesforce, and Amplitude that easily integrate and connect different marketing functions. It also highlights how RealThread was able to reinvent its stack without code by implementing tools like these into its new, integrated stack.
B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand GenAggregage
In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!
The document is a slide deck presentation by Allison Snow of Forrester on the topic of marketing operations. Some key points from the summary:
- Snow outlines the agenda which includes examining marketing operations, facing high priority challenges marketing operations can address, and the need to escalate marketing operations talent.
- Several slides highlight challenges B2B marketers face around the empowered consumer, data and analytics skills gaps, and optimizing complex technology stacks.
- Marketing operations is positioned as uniquely capable of addressing challenges in marketing, sales, customer experience, and analytics.
- There is a need to evaluate operations talent to address the complexity of customer journeys and measurement of performance.
Similar to Crowdsourcing Research Using Thinkspeed (20)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
2. Have the new positioning related changes on the website been effective? - Marketing Director I work for a midsize manufacturing company. What vendors should I consider for SaaS-based CRM? - IT Director How are this acquisition target’s products perceived in the marketplace today? - M&A I needmarket validation on key features planned for the next major product release. - Product Manager Everyday, enterprises are faced with navigating a maze of multiple decisions.
3. There is a 99.9% chance that 2012 IT spend is likely to increase or decrease Sure, we have references (but, they also happen to be my best customers). Industry Analysts Vendor Sales More often than not, we rely on analysts and vendors to help us make the right choice. Wouldn’t it be great if you could hear from a large group of professionals in an unbiased environment?
4. The Power of Crowd Sourcing F500 Financial Svcs. VP, Virtualization United States Mid-Market Retail Director, Virtualization United Kingdom Create Questions Specify Expertise Thinkspeed Report That’s the Power of Crowdsourcing. Using the Thinkspeed platform, you can ask your targeted questions to our community of pre-screened professionals (whose backgrounds you specify). Thinkspeed’s platform finds the right members and allows them to respond online, so you get the results within days. It is that easy.
5. Thinkspeed’s Research Community is composed of thousands of professionals across various verticals including not only information technology, but everything from healthcare, financial services, industrials, and many others.