Allied american university com 120 module 7

Allied American University COM 120
MODULE 7
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COM 120 MODULE 7 CHECK YOUR UNDERSTANDING
1. Whenit isnot enoughtodefine orexplain,andyouneedforthe audience tosee the processfor
themselves,youshoulduse the strategyof:
a. explaining.
b. describing.
c. demonstrating.
d. comparing.
e. complaining.
Hint:pp. 317-318
SLO10:Applyinformativeandpersuasive strategieswhencreatinganddeliveringaspeech.
LO10B:describe informativestrategies.
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2. The boomerangeffectoccurswhen:
a. listenersare overwhelmedbyacompellingargumentandfeelinadequatetobringaboutchange.
b. speakersuse evidence whichcontradictstheirownarguments.
c. listenersgive positive feedbacktoa speakeraboutthe effectivenessof the persuasive appeal.

d. speakersuse circularargumentswhichare notwell-supportedbythe evidence.
e. listenersgive negativefeedbacktoaspeakeraboutthe effectivenessof the persuasive appeal.
Hint:p. 337
LO10G:name the typesof constraintson effective persuasive speaking.
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3. The processof decidinghowaspeechcan bestachieve itspurpose iscalled:
a. strategicplanning.
b. agendasetting.
c. strengtheningthe purpose.
d. inducingreinforcement.
e. convertingthe audience.
Hint:p. 308
LO10A:name waysto plan a strategy.
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4. A hostile audience isbestpersuadedthroughuse of whichpersuasivestrategy?
a. Strengtheningcommitment
b. Conversion
c. Weakeningcommitment
d. Inducingspecificaction
e. Coercive action
Hint:pp. 328-329

LO10D:identifythe purposes of usingpersuasive strategies.
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5. Whichof the followingexamplesbestdemonstratesthe informationstrategyof reporting?
a. The speakertellsthe audience aboutthe eventssurroundingapolitical debate oncampus.
b. The speakershowsthe audience how topractice Tai Chi.
c. The speakerclarifiesthe similaritiesanddifferencesbetweencensorshipandratingsystems.
d. The speakerclarifiesthe conceptof affirmativeaction.
e. The speakerprovidesvividdetailsof the patriotic actionsof the soldierswhofoughtthe Battle of
the Bulge.
Hint:p. 314
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6. Sometimeslistenersare willingtoacceptthe general truthof an argument,buttheyresistbeing
persuadedbyrefusingtoacceptthatthe argumentappliestothemspecifically.Inthiscase,theyare
usinga resistance technique called:
a. compartmentalization.
b. delusion.
c. dismissal.
d. the boomerangeffect.
e. belittlingthe source.
Hint:p. 335

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7. Forgettingcurve refersto:
a. howlisteners'opinionschange frompositivetonegative.
b. howeasyit isfor speakerstoforgetpartsof theirmemorizedspeeches.
c. the relationshipbetweenwhatlistenersunderstandandwhattheyremember.
d. the rate at whichinformationisforgottenovertime.
e. the relationshipbetweenmemory,primacy,andrecency.
Hint:p. 320
LO10C:explainhowtoencourage retention.
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8. Whenyouknow that your audience alreadyagreeswithyou,youshoulduse the persuasive
strategyof:
a. conversion.
b. strengtheningcommitment.
c. refutation.
d. weakeningcommitment.
e. ingratiation.
Hint:pp. 327-328
SLO10:Apply informativeandpersuasive strategieswhencreatinganddeliveringaspeech.
LO10D:identifythe purposesof usingpersuasive strategies.
1
9. Whichtwo speechpurposesrelyprimarilyoninformativestrategies?

a. Agendasettingandprovidingnew informationorperspective
b. Strengtheningcommitmentandweakeningcommitment
c. Describingandexplaining
d. Convertingandinducingaction
e. Creatingpositive andnegative feelings
Hint:pp. 310-311
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10. __________ is an informative strategydesignedtoclarifyaterm or conceptthat isvague or
troublesome.
a. Defining
b. Refining
c. Reporting
d. Explaining
e. Describing
Hint:pp. 312-313
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11. Movinglistenersfromabroadunderstandingof anissue to a more detailedawarenessachieves
the goal of:
a. agendasetting.
b. creatinga positive feeling.

c. providingnewinformationorperspective.
d. creatinga negative feeling.
e. strengtheningcommitment.
Hint:p. 310
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12. Whichof the followingisNOTone of the four-stagesinatypical problem-solutionspeech?
a. Propose a solution
b. Argue forthe solution
c. Describe the situation
d. Evaluate the situationasa problem
e. Set the agenda
Hint:p. 350
LO10I:describe howtoorganize persuasive speeches.
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13. The informative strategyof __________ goesbeyondreporting,providinglistenerswitha
deeperunderstandingof events,people,policies,orprocesses.
a. describing
b. defining
c. demonstrating
d. explaining
e. detailing

Hint:p. 316-317
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14. Accordingto the ElaborationLikelihoodModel,listenersare lesslikelytoelaborate because
they:
a. engage incritical thinking.
b. dependonintuitive judgments.
c. dependonsystematicthinkingaboutthe message.
d. dependonsystematicthinkingaboutthe topic.
e. relyon careful assessmentsof arguments.
Hint:p. 323
LO10F:explainthe elaborationlikelihoodmodel.
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15. Whenthe speakerattemptstodisprove ordispute argumentsorappealsmade byothers,the
goal is:
a. refutation.
b. conversion.
c. conviction.
d. denial.
e. dismissal.
Hint:pp. 340-341

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16. Whichof the followingis consideredanethical strategyforpersuasion?
a. Claimingthatan issue ismore urgentthanit actuallyis
b. Withholdinginformationorargumentsthatdon'tsupportyourpoint
c. "Loadingthe deck"so as to give the illusionof choice tothe listeners
d. Usingunsoundappeals
e. Movingfrom educationtocommitment
Hint:p. 326
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17. Informative strategiesasklistenersto:
a. change theirunderstandingof asubject.
b. believe whatthe speakerbelievesaboutatopic.
c. take some action onan issue.
d. tell otherswhattheyhave learnedaboutasubject.
e. be quiet,sitstill,andlisten.
Hint:p. 309
1

18. Selectiveinfluence canbe promptedbywhichtwoconditions?
a. Compartmentalizationandbelittling
b. The boomerangeffectandpolysemy
c. Consciousnessraisingandrefutation
d. Ethosand pathos
e. Resonance anddecorum
Hint:pp. 336-337
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19. Whichof the followingisNOTone of the goalsof persuasion?
a. To influence whatlistenerswill thinkabout
b. To move people frombelief toaction
c. To move people fromone belief toanother
d. To cause listenerstochange theirminds
e. To increase listeners'understandingof the topic
Hint:p. 326
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20. What strategiesare mostappropriate fora speechaimedathelpinglistenerslearnhow to
conduct efficientInternetsearches?
a. Informative
b. Persuasive

c. Entertaining
d. Forensic
e. Instructional
Hint:p. 309
1
http://www.justquestionanswer.com/viewanswer_detail/COM-120-MODULE-7-CHECK-YOUR-
UNDERSTANDING-1-When-it-is-n-25707
COM 120 MODULE 7 DISCUSSION
Module 7 - Additional Insight
Whenit comesto presentingthe strategieswe use (i.e.defining,demonstrating,comparing,etc.)willbe
determinedbyourtopicalongwithour objectivesforthe speech.Thisistrue forinformative,special
occasion,andpersuasive speakingopportunities.
Whenit comesto persuasive speecheswe generallylooktoeitherstrengthenorweakenouraudiences
commitmenttoa cause,idea,belief,attitude,orperspective.The ElaborationLikelihoodModel (ELM)
suggeststhatthere are twowayspeople are persuaded:
Central Route - personismotivatedandable tothinkon makinga decision.
Peripheral Route - personiseithernotmotivatedand/ornotable tothinkon makinga decision.
For example,we are consideringpurchasingacar. If we needtocontemplate differentfactorssuchas
the MPG, brand,cost,type of car we purchase etc.,we will mostlikelytake the time toresearchour
optionsandengage incentral route processing.If,however,we fail todothe researchanddecide to
purchase a car simplybecause afriendrecommendedthatparticularbrandor our favorite celebrity
drivesthattype of car (i.e.purchasingaFiatbecause J Lo or Charlie Sheenare spokespersons) thenwe

are engaginginperipheralroute processing;aswe are not takingthe time to thinkonthe otheroptions
available tous.
Whengivinga persuasive presentationorattemptingtopersuade someone we shouldconsiderthe ELM
routesof persuasionandprocessinginformationforouraudience members.Individualspersuaded
throughthe central route tendto experienceattitude change thatislasting,whereasthose convinced
throughthe use of the peripheral route tendtobe temporary.
In additiontoconsideringthe ELM,we shouldalsoconsiderusingthe problemsolvingsequence and/or
Monroe’s MotivatedSequence (asdiscussedinthisweek'schapters:attention,need,satisfaction,
visualization,action)toassistusinour persuasive attempts.These canbe bestobservedininfomercials
and advertisementsthoughmayalsopresentinpersuasive speeches.
http://www.justquestionanswer.com/viewanswer_detail/COM-120-MODULE-7-DISCUSSION-Module-7-
Additional-Insight-25709

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