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Alles erst der Anfang
Die Digitalisierung lernt laufen
Foto: zwennie

Prof. Tim Bruysten | richtwert GmbH | Mediadesign Hochschule
Prof. Tim Bruysten

1

2

3

Aufbruch

Der innerste Kreis

Die Rettung der Welt
Prof. Tim Bruysten

1
Aufbruch
Prof. Tim Bruysten
Prof. Tim Bruysten
Prof. Tim Bruysten

„640kb should
be enough for
anybody…“
Prof. Tim Bruysten

„640kb should
be enough for
anybody…“
Bill Gates, 1981
Prof. Tim Bruysten

Loading Digitalization…
1% Finished
Prof. Tim Bruysten

Augm

eality
nted R
e
Software Summit 2013 | Prof. Tim Bruysten

Prof. Tim Bruysten

gence
l Intelli
cia

Artifi

http://www-05.ibm.com/de/pov/watson/index.html

http://www.youtube.com/watch?v=Qv5JVRfYGnU
Prof. Tim Bruysten

lytics
ve Ana
redicti
P

http://www.youtube.com/watch?v=_ZyU6po_E74
Prof. Tim Bruysten

stems
ous Sy

tonom
Au

http://www.youtube.com/watch?v=pMFdImwMDRY
Prof. Tim Bruysten

inting
3D Pr

http://www.youtube.com/watch?v=X5AZzOw7FwA
Prof. Tim Bruysten

gmen
Au

ments
nviron
ted E
Prof. Tim Bruysten

gmen
Au

ments
nviron
ted E
Prof. Tim Bruysten

lation
t Simu
Perfec

http://www.youtube.com/watch?v=-hxq4VQI_E4
Prof. Tim Bruysten

ading
ain Re
Br

https://www.youtube.com/watch?v=76lIQtE8oDY
Prof. Tim Bruysten

Brain
rain to

B

https://www.youtube.com/watch?v=rNRDc714W5I
Prof. Tim Bruysten

rables
Wea

http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf
Prof. Tim Bruysten

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Prof. Tim Bruysten

IP
RFID
Internet of Things
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Social Enterprises
1% Finished
3D-Druck
Social Media
Big Data
Augmented Reality
Blue Tooth Beacon
Brain Reading
Brain 2 Brain Comm.
Prof. Tim Bruysten

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Campfire Society
IP

Digital Society

Internet of Things

RFID

Social Enterprises

Digital Enterprises

3D-Druck
Social Media

Artificial Enterprises
Bio Assembler

Big Data

Predictive Analytics

C2B Interfaces

Virtual Reality

Kardashev 1 Society

Nano Assembler

Mind Security

Software Healthcare

Love & Sex with Robots

Household Robots

Humanoid Robots

Military Robots

Terminator

Drones

Self Driving Cars

Algorithmic Intelligence
Gen Food

Utility Dust

Mind Uploads

Mind Writing
Better than Human Robots
Self Flying Planes

Kill Decision
Artificial Intelligence
Printed Food
Artificial Life
Artificial Animals

General Artificial Intelligence
Hybrid Animals

Kardashev X Society
Dyson Spären

Living Enterprises

Pre-Crime

Mind Reading

Augmented Reality
Industrial Robots

Aesthetic Society
Prof. Tim Bruysten

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Campfire Society
IP

Digital Society

Internet of Things

RFID

Social Enterprises

Digital Enterprises

3D-Druck
Social Media

Artificial Enterprises
Bio Assembler

Big Data

Predictive Analytics

C2B Interfaces

Virtual Reality

Kardashev 1 Society

Nano Assembler

Mind Security

Software Healthcare

Love & Sex with Robots

Household Robots

Humanoid Robots

Military Robots

Terminator

Drones

Self Driving Cars

Algorithmic Intelligence
Gen Food

Utility Dust

Mind Uploads

Mind Writing
Better than Human Robots
Self Flying Planes

Kill Decision
Artificial Intelligence
Printed Food
Artificial Life
Artificial Animals

General Artificial Intelligence
Hybrid Animals

Kardashev X Society
Dyson Spären

Living Enterprises

Pre-Crime

Mind Reading

Augmented Reality
Industrial Robots

Aesthetic Society
Prof. Tim Bruysten

Loading Digitalization…
1% Finished
Campfire Society
IP

Digital Society

Internet of Things

RFID

Social Enterprises

Digital Enterprises

3D-Druck
Social Media

Artificial Enterprises
Bio Assembler

Big Data

Predictive Analytics

C2B Interfaces

Virtual Reality

Kardashev 1 Society

Nano Assembler

Mind Security

Software Healthcare

Love & Sex with Robots

Household Robots

Humanoid Robots

Military Robots

Terminator

Drones

Self Driving Cars

Algorithmic Intelligence
Gen Food

Utility Dust

Mind Uploads

Mind Writing
Better than Human Robots
Self Flying Planes

Kill Decision
Artificial Intelligence
Printed Food
Artificial Life
Artificial Animals

General Artificial Intelligence
Hybrid Animals

Kardashev X Society
Dyson Spären

Living Enterprises

Pre-Crime

Mind Reading

Augmented Reality
Industrial Robots

Aesthetic Society
Prof. Tim Bruysten

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1% Finished
Campfire Society
Social Enterprises

Gegenwart

Digital Society

Internet of Things

RFID

Digital Enterprises

3D-Druck

Bio Assembler

Big Data

Predictive Analytics

C2B Interfaces

Virtual Reality

Mind Security

Mind Writing

Software Healthcare

Nano Assembler

Humanoid Robots

Military Robots

Terminator

Drones

Self Driving Cars

Better than Human Robots

Self Flying Planes

Kill Decision
Artificial Intelligence
Printed Food
Artificial Life
Artificial Animals

General Artificial Intelligence
Hybrid Animals

Kardashev X Society
Dyson Spären

Living Enterprises

Love & Sex with Robots

Household Robots

Algorithmic Intelligence
Gen Food

Kardashev 1 Society

Utility Dust

Pre-Crime

Mind Reading

Augmented Reality

Industrial Robots

Artificial Enterprises

Zukunft

Social Media

Aesthetic Society

Science
Fiction

IP

Mind Uploads
Prof. Tim Bruysten

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0,1% Finished
Campfire Society
IP

Digital Society

Internet of Things

RFID

Social Enterprises

Digital Enterprises

3D-Druck
Social Media

Artificial Enterprises
Bio Assembler

Big Data

Predictive Analytics

C2B Interfaces

Virtual Reality

Kardashev 1 Society
Dyson Spären

Living Enterprises
Nano Assembler

Kardashev X Society

Utility Dust

Pre-Crime

Mind Reading

Augmented Reality

Mind Security

Mind Uploads

Mind Writing

Software Healthcare
Industrial Robots

Aesthetic Society

Love & Sex with Robots

Household Robots

Humanoid Robots

Military Robots

Terminator

Drones

Self Driving Cars

Better than Human Robots
Self Flying Planes

Siggi Becker, 2013
Algorithmic Intelligence
Gen Food

Kill Decision
Artificial Intelligence
Printed Food
Artificial Life
Artificial Animals

www.siggibecker.de
General Artificial Intelligence
Hybrid Animals
http://www.

mpg.de/591

Prof. Tim Bruysten
7127/ferenc
_krausz

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Campfire Society
IP

Digital Society

Internet of Things

RFID

Social Enterprises

Digital Enterprises

3D-Druck
Social Media

Artificial Enterprises
Bio Assembler

Big Data

Predictive Analytics

C2B Interfaces

Virtual Reality

Kardashev 1 Society
Dyson Spären

Living Enterprises
Nano Assembler

Kardashev X Society

Utility Dust

Pre-Crime

Mind Reading

Augmented Reality

Mind Security

Mind Uploads

Mind Writing

Software Healthcare
Industrial Robots

Aesthetic Society

Love & Sex with Robots

Household Robots

Humanoid Robots

Military Robots

Terminator

Drones

Self Driving Cars

Better than Human Robots
Self Flying Planes

Siggi Becker, 2013
Algorithmic Intelligence
Gen Food

Kill Decision
Artificial Intelligence
Printed Food
Artificial Life
Artificial Animals

www.siggibecker.de
General Artificial Intelligence
Hybrid Animals
http://www.m

pg.de/5917

Prof. Tim Bruysten

127/ferenc_

krausz

er Lücke…
ließen ein
dem Sch
en

ien dien
Technolog
ll (diese)
…a
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0,1% Finished
Campfire Society
IP

Digital Society

Internet of Things

RFID

Social Enterprises

Digital Enterprises

3D-Druck
Social Media

Artificial Enterprises
Bio Assembler

Big Data

Predictive Analytics

C2B Interfaces

Virtual Reality

Kardashev 1 Society
Dyson Spären

Living Enterprises
Nano Assembler

Kardashev X Society

Utility Dust

Pre-Crime

Mind Reading

Augmented Reality

Mind Security

Mind Uploads

Mind Writing

Software Healthcare
Industrial Robots

Aesthetic Society

Love & Sex with Robots

Household Robots

Humanoid Robots

Military Robots

Terminator

Drones

Self Driving Cars

Better than Human Robots
Self Flying Planes

Siggi Becker, 2013
Algorithmic Intelligence
Gen Food

Kill Decision
Artificial Intelligence
Printed Food
Artificial Life
Artificial Animals

www.siggibecker.de
General Artificial Intelligence
Hybrid Animals
Prof. Tim Bruysten

Institutions will try to
preserve the problem to
which they are the
solution.
Clay Shirky
Prof. Tim Bruysten

Vernetzung

Digitales Geld

3D Printing

Dronen
Prof. Tim Bruysten

Beacons
Bitcoin

Vernetzung

Digitales Geld

Fast Delivery

Home Retail

3D Printing

Dronen

Arts & Crafts
Prof. Tim Bruysten

Finanzamt

Einzelhandel

Banken

Stadtplanung
Beacons
Bitcoin

Vernetzung

Digitales Geld

Fast Delivery

Home Retail

3D Printing

Dronen

Arts & Crafts

Logistik

Patente
Zoll

Hersteller
Prof. Tim Bruysten

Finanzamt

Einzelhandel

Banken

Stadtplanung
Beacons
Bitcoin

Vernetzung

Digitales Geld

Fast Delivery

Home Retail

3D Printing

Dronen

Arts & Crafts

Logistik

Patente
Zoll

Quelle: NOZ - Bundesbank zieht Bitcoin-Bestand in Zweifel

Hersteller
Prof. Tim Bruysten

Genotyp der Digitalisierung:
Alles ist einander Kontext
Prof. Tim Bruysten

Kappa

Alpha
Gamma
Delta

Eta

Beta

Iota

Zeta
Epsilon

Ny

Theta

Lambda

My
Prof. Tim Bruysten

Kappa

Alpha
Gamma
Delta

physical network

Eta

Beta

Iota

Zeta
Epsilon
digital assisted network

Ny

Theta

digital network

Lambda

My

algorithmic network
Prof. Tim Bruysten

Kappa

Alpha
Gamma
Delta

physical network

natürlich

Eta

Beta

Iota

Zeta
Epsilon
digital assisted network

Ny

Theta

digital network

Lambda

My

algorithmic network

ästhetisch
Prof. Tim Bruysten

Kappa

Alpha
Gamma
Delta

Familie
Freunde
Clan
Arbeitsplatz
Partei

physical network

Eta

Beta

Iota

Zeta
Epsilon
digital assisted network

Ny

Theta

digital network

Lambda

My

algorithmic network
Prof. Tim Bruysten

Kappa

Alpha
Gamma
Delta

Familie
Freunde
Clan
Arbeitsplatz
Partei

physical network

Eta

Beta

Iota

Zeta
Epsilon
digital assisted network

Ny

Theta

digital network

Lambda

My

algorithmic network
Prof. Tim Bruysten

Kappa

Alpha
Gamma
Delta

Familie
Freunde
Clan
Arbeitsplatz
Partei

physical network

Eta

Beta

Iota

Zeta
Epsilon
digital assisted network

Ny

Theta

digital network

Lambda

My

algorithmic network
Prof. Tim Bruysten

Kappa

Alpha

Delta

Familie
Freunde
Clan
Arbeitsplatz
Partei

physical network

Beta

Iota

Zeta
Epsilon
digital assisted network

Ny

Theta

Lambda

digital network

My

algorithmic network

NYSE

Gamma

Eta
Prof. Tim Bruysten

2
Der innerste Kreis
Prof. Tim Bruysten

The untethered, hyperconnected Enterprise
Irving Wladawsky-Berger: http://blog.irvingwb.com/blog/2012/06/the-untethered-hyperconnected-enterprise.html
Prof. Tim Bruysten

Digital
Business
Prof. Tim Bruysten

TV
Konsolen
Kühlschränke

Tablets
Mini-Tables SmartPhones
iPods
Laptop

Digital
Business

PC
Server
DataCenter
Prof. Tim Bruysten

Dienstleister
Syndication
Search

Algorithmus
…

Kunde

Office Berlin
Team 15

Digital
Business

Arbeitsgruppe F
Prof. Tim Bruysten

Pizza Bäcker
Kunde
Dienstleister
Syndication
Search

Algorithmus
…

Kunde

Office Berlin
Team 15

Digital
Business

Stakeholder

Arbeitsgruppe F
Prof. Tim Bruysten
Prof. Tim Bruysten

80% der Menschen vertrauen Empfehlungen von Freunden*
(nur 14% vertrauen der Werbung)
*Quelle: PwC
Prof. Tim Bruysten

Big Data ist zuallererst eine
Strategie der Kontexte.
Prof. Tim Bruysten

Marke

Produkt

Integration
Prof. Tim Bruysten

Marke

Produkt

Integration

Identität

Content

Kontext
Prof. Tim Bruysten

1% Finished
Prof. Tim Bruysten

Antifragile
Business
Artificial
Enterprise
Digital Enterprise
Context Strategy
Resilient Brand
Potentialanalyse
Internal Empowerment

External Empowerment

Feedback Loops

1% Finished

Multi-Network Organisation
Prof. Tim Bruysten

3
Die Rettung der Welt
Prof. Bruysten

WAS IST DAS
GEGENTEIL
VON SPIEL?

Foto: (c) Sabrina Nicke
Prof. Bruysten

LETHARGIE
Prof. Bruysten

Spiel

1

Lernen?

Arbeit?

ARGIE
LETH
Prof. Bruysten

Und „auf der Arbeit“?

http://www.gallup.com/strategicconsulting/158162/gallup-engagement-index.aspx
Prof. Bruysten

Was für Arbeit?

http://goo.gl/VUIZIC
Prof. Bruysten
Prof. Bruysten

Im Spiel
Akzeptieren wir Regeln
Sind wir Teamfähig
Wachsen wir über uns hinaus
Prof. Bruysten

»What if we decided to use
everything we know about
game design to fix what‘s
wrong with reality?«
Jane McGonigal, reality is broken, 2011
Prof. Bruysten

http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
Prof. Bruysten

Überdeutliches, exzessives Feedback

http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
Prof. Bruysten

UseCase: Roadwarrior – SAP Vertriebs-Game

Abschlussrate
ist zweistellig
gestiegen
Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff
Prof. Bruysten

http://www.signature9.com/electrotech/starbucks-conquered-the-corner-coffee-shop-now-they-want-your-phone
Prof. Bruysten

Anerkennung
Beziehungen
Ehre
Eros
Essen
Familie
Idealismus
Körperliche Aktivität
Macht
Neugier
Ordnung
Rache
Ruhe
Sparen
Status
Unabhängigkeit

Foto: US Army Africa
Prof. Bruysten

http://www.watermarkconsult.net/blog/2012/02/01/the-roi-of-a-great-customer-experience/
Prof. Tim Bruysten

Danke!
Prof. Tim Bruysten
bruysten@richtwert.eu

!

www.bruysten.com
xing.com/profile/Tim_Bruysten
facebook.com/bruysten
de.linkedin.com/in/bruysten
twitter.com/timbruysten

!

richtwert GmbH
www.richtwert.eu
!

Mediadesign Hochschule
www.mediadesign.de

Informationen zum Vortrag:
http://richtwert.eu/softwareforen-leipzig/
!

Nächste Termine:
21.03.: PwC Akademie: Gewinnbringender Einsatz von Social Media
24.03.: Akademie d. dt. Buchhandels: E-Trends und Future Technologies
27.03.: Bitkom Akademie: Erfolgsmessung in Social Media

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