KHP Erntedankfest
E-Trends und Future Technologies
Herausforderungen für Verlage in einer digitalen Welt

Prof. Tim Bruyst...
KHP Erntedankfest | Prof. Tim Bruysten

Es war einmal…
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten

„640kb should
be enough for
anybody…“
KHP Erntedankfest | Prof. Tim Bruysten

„640kb should
be enough for
anybody…“
Bill Gates, 1981
KHP Erntedankfest | Prof. Tim Bruysten

Loading Digitalization…
1% Finished
KHP Erntedankfest | Prof. Tim Bruysten

Augmented
Reality
KHP Erntedankfest | Prof. Tim Bruysten

Artificial
Intelligence
http://www-05.ibm.com/de/pov/watson/index.html

http://www....
KHP Erntedankfest | Prof. Tim Bruysten

Predictive
Analytics
http://www.youtube.com/watch?v=_ZyU6po_E74
KHP Erntedankfest | Prof. Tim Bruysten

Autonomous
Systems

https://www.youtube.com/watch?v=cdgQpa1pUUE
http://www.technol...
KHP Erntedankfest | Prof. Tim Bruysten

3D
Printing
http://www.youtube.com/watch?v=X5AZzOw7FwA
KHP Erntedankfest | Prof. Tim Bruysten

Augmented
Environments
KHP Erntedankfest | Prof. Tim Bruysten

Perfect
Simulation
http://www.k

hitandigital.nl/

http://www.youtube.com/watch?v=...
KHP Erntedankfest | Prof. Tim Bruysten

Brain
Reading
https://www.youtube.com/watch?v=76lIQtE8oDY
KHP Erntedankfest | Prof. Tim Bruysten

Brain 2 Brain
Communication
https://www.youtube.com/watch?v=rNRDc714W5I
KHP Erntedankfest | Prof. Tim Bruysten

Loading Digitalization…
1% Finished
Campfire Society
Social Enterprises

Gegenwart
...
KHP Erntedankfest | Prof. Tim Bruysten

Loading Digitalization…
0,1% Finished
Campfire Society
IP

Digital Society

Interne...
KHP Erntedankfest | Prof. Tim Bruysten

http://www.m
pg.de/5917

127/ferenc_

krausz

Loading Digitalization…
0,1% Finishe...
KHP Erntedankfest | Prof. Tim Bruysten

http://www.m
pg.de/5917

127/ferenc_

krausz

er Lücke…
ließen ein
dem Sch
en

ien...
KHP Erntedankfest | Prof. Tim Bruysten

Institutions will try
to preserve the
problem to which
they are the
solution.

Cla...
KHP Erntedankfest | Prof. Tim Bruysten

Finanzamt

Einzelhandel

Banken

Stadtplanung
Beacons

Vernetzung

Digitales Geld
...
KHP Erntedankfest | Prof. Tim Bruysten

Genotyp der Digitalisierung:
Alles ist einander Kontext
KHP Erntedankfest | Prof. Tim Bruysten

Kappa

Alpha

Delta

Familie
Freunde
Clan
Arbeitsplatz
Partei

physical network

B...
KHP Erntedankfest | Prof. Tim Bruysten

The untethered, hyperconnected Enterprise
Irving Wladawsky-Berger: http://blog.irv...
KHP Erntedankfest | Prof. Tim Bruysten

Big Data ist zuallererst eine
Strategie der Kontexte.
KHP Erntedankfest | Prof. Tim Bruysten

Marke

Content

Integration
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten

15.000 Kommentare
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten

MARKENZWECK

Meine Marke existiert, weil…
KHP Erntedankfest | Prof. Tim Bruysten

Marke

Content

Integration
KHP Erntedankfest | Prof. Tim Bruysten

http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior...
KHP Erntedankfest | Prof. Tim Bruysten

http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior...
KHP Erntedankfest | Prof. Tim Bruysten

»What if we decided to use
everything we know about
game design to fix what‘s
wrong...
KHP Erntedankfest | Prof. Tim Bruysten
Bomardier | YouRail | http://goo.gl/ROcvT

KHP Erntedankfest | Prof. Tim Bruysten
KHP Erntedankfest | Prof. Tim Bruysten

Gamifcation POS Case Study
BART, the Bay Area Rapid Transit offered “a BART-themed...
KHP Erntedankfest | Prof. Tim Bruysten

Gamifcation POS Case Study
The History Channel created tips on Foursquare that sha...
KHP Erntedankfest | Prof. Tim Bruysten

Social Innovation Case Study
Fold.It
Spieler helfen dabei, ein Problem aus der Med...
KHP Erntedankfest | Prof. Tim Bruysten

„Engaging with customers in a
dialog and being an effective
listener is where the ...
KHP Erntedankfest | Prof. Tim Bruysten

Marke

Content

Integration
KHP Erntedankfest | Prof. Tim Bruysten

System 1

System 2

Koordinierte Tasks

Projektart vorgegeben, Thema frei

Qualitä...
KHP Erntedankfest | Prof. Tim Bruysten

Social POS Case Study
KHP Erntedankfest | Prof. Tim Bruysten

Gamification POS Case Study
Harvard encouraged students to rate campus venues,
shar...
KHP Erntedankfest | Prof. Tim Bruysten

Gamification POS Case Study
For opening weekend of their Men’s Store in
NYC, Coach ...
KHP Erntedankfest | Prof. Tim Bruysten

http://www.watermarkconsult.net/blog/2012/02/01/the-roi-of-a-great-customer-experi...
KHP Erntedankfest | Prof. Tim Bruysten

RECAP
KHP Erntedankfest | Prof. Tim Bruysten

Antifragile
Business
Artificial
Enterprise
Digital Enterprise
Context Strategy
Resi...
KHP Erntedankfest | Prof. Tim Bruysten

Das ist alles erst der Anfang.
KHP Erntedankfest | Prof. Tim Bruysten

Danke!
Prof. Tim Bruysten
www.bruysten.com
richtwert GmbH
www.richtwert.eu
Informa...
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E-Trends & Future-Technologies. Herausforderungen (für Verlage) in einer digitalen Welt

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E-Trends & Future-Technologies. Herausforderungen (für Verlage) in einer digitalen Welt

  1. 1. KHP Erntedankfest E-Trends und Future Technologies Herausforderungen für Verlage in einer digitalen Welt Prof. Tim Bruysten | richtwert GmbH | Mediadesign Hochschule
  2. 2. KHP Erntedankfest | Prof. Tim Bruysten Es war einmal…
  3. 3. KHP Erntedankfest | Prof. Tim Bruysten
  4. 4. KHP Erntedankfest | Prof. Tim Bruysten
  5. 5. KHP Erntedankfest | Prof. Tim Bruysten
  6. 6. KHP Erntedankfest | Prof. Tim Bruysten „640kb should be enough for anybody…“
  7. 7. KHP Erntedankfest | Prof. Tim Bruysten „640kb should be enough for anybody…“ Bill Gates, 1981
  8. 8. KHP Erntedankfest | Prof. Tim Bruysten Loading Digitalization… 1% Finished
  9. 9. KHP Erntedankfest | Prof. Tim Bruysten Augmented Reality
  10. 10. KHP Erntedankfest | Prof. Tim Bruysten Artificial Intelligence http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
  11. 11. KHP Erntedankfest | Prof. Tim Bruysten Predictive Analytics http://www.youtube.com/watch?v=_ZyU6po_E74
  12. 12. KHP Erntedankfest | Prof. Tim Bruysten Autonomous Systems https://www.youtube.com/watch?v=cdgQpa1pUUE http://www.technologyreview.com/news/520746/data-shows-googles-robot-cars-are-smoother-safer-drivers-than-you-or-
  13. 13. KHP Erntedankfest | Prof. Tim Bruysten 3D Printing http://www.youtube.com/watch?v=X5AZzOw7FwA
  14. 14. KHP Erntedankfest | Prof. Tim Bruysten Augmented Environments
  15. 15. KHP Erntedankfest | Prof. Tim Bruysten Perfect Simulation http://www.k hitandigital.nl/ http://www.youtube.com/watch?v=-hxq4VQI_E4 28661/29721 5/project/cha racters
  16. 16. KHP Erntedankfest | Prof. Tim Bruysten Brain Reading https://www.youtube.com/watch?v=76lIQtE8oDY
  17. 17. KHP Erntedankfest | Prof. Tim Bruysten Brain 2 Brain Communication https://www.youtube.com/watch?v=rNRDc714W5I
  18. 18. KHP Erntedankfest | Prof. Tim Bruysten Loading Digitalization… 1% Finished Campfire Society Social Enterprises Gegenwart Digital Society Internet of Things RFID Digital Enterprises 3D-Druck Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Mind Security Mind Writing Software Healthcare Nano Assembler Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals General Artificial Intelligence Hybrid Animals Kardashev X Society Dyson Spären Living Enterprises Love & Sex with Robots Household Robots Algorithmic Intelligence Gen Food Kardashev 1 Society Utility Dust Pre-Crime Mind Reading Augmented Reality Industrial Robots Artificial Enterprises Zukunft Social Media Aesthetic Society Science Fiction IP Mind Uploads
  19. 19. KHP Erntedankfest | Prof. Tim Bruysten Loading Digitalization… 0,1% Finished Campfire Society IP Digital Society Internet of Things RFID Social Enterprises Digital Enterprises 3D-Druck Social Media Artificial Enterprises Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Kardashev 1 Society Dyson Spären Living Enterprises Nano Assembler Kardashev X Society Utility Dust Pre-Crime Mind Reading Augmented Reality Mind Security Mind Uploads Mind Writing Software Healthcare Industrial Robots Aesthetic Society Love & Sex with Robots Household Robots Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Siggi Becker, 2013 Algorithmic Intelligence Gen Food Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals www.siggibecker.de General Artificial Intelligence Hybrid Animals
  20. 20. KHP Erntedankfest | Prof. Tim Bruysten http://www.m pg.de/5917 127/ferenc_ krausz Loading Digitalization… 0,1% Finished Campfire Society IP Digital Society Internet of Things RFID Social Enterprises Digital Enterprises 3D-Druck Social Media Artificial Enterprises Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Kardashev 1 Society Dyson Spären Living Enterprises Nano Assembler Kardashev X Society Utility Dust Pre-Crime Mind Reading Augmented Reality Mind Security Mind Uploads Mind Writing Software Healthcare Industrial Robots Aesthetic Society Love & Sex with Robots Household Robots Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Siggi Becker, 2013 Algorithmic Intelligence Gen Food Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals www.siggibecker.de General Artificial Intelligence Hybrid Animals
  21. 21. KHP Erntedankfest | Prof. Tim Bruysten http://www.m pg.de/5917 127/ferenc_ krausz er Lücke… ließen ein dem Sch en ien dien echnolog ll (diese) T …a Loading Digitalization… 0,1% Finished Campfire Society IP Digital Society Internet of Things RFID Social Enterprises Digital Enterprises 3D-Druck Social Media Artificial Enterprises Bio Assembler Big Data Predictive Analytics C2B Interfaces Virtual Reality Kardashev 1 Society Dyson Spären Living Enterprises Nano Assembler Kardashev X Society Utility Dust Pre-Crime Mind Reading Augmented Reality Mind Security Mind Uploads Mind Writing Software Healthcare Industrial Robots Aesthetic Society Love & Sex with Robots Household Robots Humanoid Robots Military Robots Terminator Drones Self Driving Cars Better than Human Robots Self Flying Planes Siggi Becker, 2013 Algorithmic Intelligence Gen Food Kill Decision Artificial Intelligence Printed Food Artificial Life Artificial Animals www.siggibecker.de General Artificial Intelligence Hybrid Animals
  22. 22. KHP Erntedankfest | Prof. Tim Bruysten Institutions will try to preserve the problem to which they are the solution. Clay Shirky, Assistant Arts Professor New York University, Arthur L. Carter Journalism Institute
  23. 23. KHP Erntedankfest | Prof. Tim Bruysten Finanzamt Einzelhandel Banken Stadtplanung Beacons Vernetzung Digitales Geld Fast Delivery Home Retail 3D Printing Dronen Arts & Crafts Logistik Patente Zoll Hersteller
  24. 24. KHP Erntedankfest | Prof. Tim Bruysten Genotyp der Digitalisierung: Alles ist einander Kontext
  25. 25. KHP Erntedankfest | Prof. Tim Bruysten Kappa Alpha Delta Familie Freunde Clan Arbeitsplatz Partei physical network Beta Iota Zeta Epsilon digital assisted network Ny Theta Lambda digital network My algorithmic network NYSE PRISM Gamma Eta
  26. 26. KHP Erntedankfest | Prof. Tim Bruysten The untethered, hyperconnected Enterprise Irving Wladawsky-Berger: http://blog.irvingwb.com/blog/2012/06/the-untethered-hyperconnected-enterprise.html
  27. 27. KHP Erntedankfest | Prof. Tim Bruysten Big Data ist zuallererst eine Strategie der Kontexte.
  28. 28. KHP Erntedankfest | Prof. Tim Bruysten Marke Content Integration
  29. 29. KHP Erntedankfest | Prof. Tim Bruysten
  30. 30. KHP Erntedankfest | Prof. Tim Bruysten
  31. 31. KHP Erntedankfest | Prof. Tim Bruysten
  32. 32. KHP Erntedankfest | Prof. Tim Bruysten 15.000 Kommentare
  33. 33. KHP Erntedankfest | Prof. Tim Bruysten
  34. 34. KHP Erntedankfest | Prof. Tim Bruysten
  35. 35. KHP Erntedankfest | Prof. Tim Bruysten
  36. 36. KHP Erntedankfest | Prof. Tim Bruysten MARKENZWECK Meine Marke existiert, weil…
  37. 37. KHP Erntedankfest | Prof. Tim Bruysten Marke Content Integration
  38. 38. KHP Erntedankfest | Prof. Tim Bruysten http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  39. 39. KHP Erntedankfest | Prof. Tim Bruysten http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  40. 40. KHP Erntedankfest | Prof. Tim Bruysten »What if we decided to use everything we know about game design to fix what‘s wrong with reality?« Jane McGonigal reality is broken (2011: 7)
  41. 41. KHP Erntedankfest | Prof. Tim Bruysten
  42. 42. Bomardier | YouRail | http://goo.gl/ROcvT KHP Erntedankfest | Prof. Tim Bruysten
  43. 43. KHP Erntedankfest | Prof. Tim Bruysten Gamifcation POS Case Study BART, the Bay Area Rapid Transit offered “a BART-themed badge that can be unlocked by regular riders of BART, which provides train service in the San Francisco Bay Area. BART awarded $25 promotional tickets each month for the next 3 months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November, 2009.” The goal of the promotion was to embrace Foursquare use on BART already and to further encourage use of public transit.
  44. 44. KHP Erntedankfest | Prof. Tim Bruysten Gamifcation POS Case Study The History Channel created tips on Foursquare that share historically significant facts with users when they check into a location of note, for instance the first building that bought an Otis elevator. http://techcrunch.com/2010/04/22/foursquare-history-channel/
  45. 45. KHP Erntedankfest | Prof. Tim Bruysten Social Innovation Case Study Fold.It Spieler helfen dabei, ein Problem aus der Medizin und der Biologie zu lösen. Es geht dabei um die Faltung von Proteinsträngen. Menschen erdenken Methoden, die ein Programm / Algorithmus nicht finden kann. User bekommen Punkte und stetiges Feedback zu ihren Lösungen. Viele einzelne Problemstellungen werden im Einführungslevel dargestellt. Danach gibt es echte Probleme aus der Biologie. User werden auch angelernt, wie man Proteine beeinflussen kann und spielen “virtuelles Labor”. Links http://fold.it/portal http://www.areagames.de/artikel/detail/Kampf-gegen-AidsSpieler-loesen-wichtiges-Molekuelpuzzle/115863
  46. 46. KHP Erntedankfest | Prof. Tim Bruysten „Engaging with customers in a dialog and being an effective listener is where the greatest innovations will come from.“ John Hayes, CMO, American Express Quelle: pwc.com
  47. 47. KHP Erntedankfest | Prof. Tim Bruysten Marke Content Integration
  48. 48. KHP Erntedankfest | Prof. Tim Bruysten System 1 System 2 Koordinierte Tasks Projektart vorgegeben, Thema frei Qualitätsgesicherte, klare Vorgaben arbeite wann Du willst Gemeinsame Infrastruktur arbeite wo Du willst Klare Deadlines liefere wann Du willst Klare Kompetenzen Diskussionen nach Belieben Boni Ruhm, Ehre, Idealismus Microsoft Encarta Wikipedia
  49. 49. KHP Erntedankfest | Prof. Tim Bruysten Social POS Case Study
  50. 50. KHP Erntedankfest | Prof. Tim Bruysten Gamification POS Case Study Harvard encouraged students to rate campus venues, share tips, and work to earn the Harvard Yard badge by checking in to a certain numbers of locations. They also left tips at locations on and off campus for students and visitors alike to explore.
  51. 51. KHP Erntedankfest | Prof. Tim Bruysten Gamification POS Case Study For opening weekend of their Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare. 10% of the traffic to the store that weekend came with Foursquare check ins. Causation or correlation is tough to say, but it looks like the promotion helped drive awareness and buzz for Coach’s first Men’s store launch.
  52. 52. KHP Erntedankfest | Prof. Tim Bruysten http://www.watermarkconsult.net/blog/2012/02/01/the-roi-of-a-great-customer-experience/
  53. 53. KHP Erntedankfest | Prof. Tim Bruysten RECAP
  54. 54. KHP Erntedankfest | Prof. Tim Bruysten Antifragile Business Artificial Enterprise Digital Enterprise Context Strategy Resilient Brand Potentialanalyse Internal Empowerment External Empowerment Feedback Loops 1% Finished Multi-Network Organisation
  55. 55. KHP Erntedankfest | Prof. Tim Bruysten Das ist alles erst der Anfang.
  56. 56. KHP Erntedankfest | Prof. Tim Bruysten Danke! Prof. Tim Bruysten www.bruysten.com richtwert GmbH www.richtwert.eu Informationen zum Vortrag: http://co-x.eu/khp/ xing.com/profile/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten

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