Presentation given as part of Soho Naked Biz Growth Seminar Series, presented by Cindi Thomas, Group Director - Experience Design at Fullhouse

1. Everything I Know
About Social Media
I Learned In Kindergarten
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3. Social Media (!)

6. Welcome to the
brave new world.

7. Consumers have evolved.
Experts at avoiding messages,
they are now masters at
asking questions.

8. Marketing 1.0 created messages
to trigger emotions and
create perceptions.

9. Marketing 2.0 must create
experiences built on emotions
and perceptions that add value.

10. Marketing an experience.
Media is the occurrence.
Social Digital is is an digital sandbox.

11. How do I play in the sandbox?

12. #1 Listen.

14. “Motrin screwed up. It happens. But in
today’s world of Social Media, the place they
really screwed up was in not monitoring what
people were saying about the brand. This PR
disaster is happening underneath their nose
and no one on the brand is responding. Not
their advertising agency, not their Public
Relations group and not the brand itself. ”
Congratulations Motrin. You just proved why every brand needs to understand Social Media
http://www.hardknoxlife.com/2008/11/16/congratulations-motrin-you-just-proved-why-every-brand-needs-to-understand-social-media/

15. #2 Share.

18. Brand =

19. #3 Tell a story, don’t craft a message.

24. #4 Make a dinosaur, not a drawing.

26. Gathering place

27. Connections

28. Dialog

29. #5 The real rules are learned in the sandbox.

31. Respect that the rules are
changing, and they are
not always yours

32. Social Media (!)

33. Thank you
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