Social media campaigns can reach massive global audiences, making them highly scalable. Effective campaigns build credibility by using social media to demonstrate expertise even when not working, separating one from competitors. Above all, campaigns must be genuine by relating experiences authentically to earn respect from followers, as social media platforms will change but human behaviors remain consistent.

1. Executing effective social media campaigns

2. 1. Scalability
 The beautiful thing about social media marketing and
digital marketing is it is scalable. Your Tweet or blog
post could potentially be in the hands of 10,000,000
people across the world while you take your dog for a
walk. It’s awesome.

3. 2. Social Media as a Prerequisite
 The easiest way to get rid of “social media entitlement”
is to think of social media as a prerequisite, not a
badge of honor.

4. 3. Building Credibility
 Social Media can be used as “show-me” platform. Show
what you know. Effective use of social media validates
your passion by separating you from the pack. It lets
others know that even when you’re not working, you’re
thinking about your industry. You’re learning about
your industry.

5. Being Genuine – Above all else
 To be successful in your social media campaigns, you
must be genuine. In this saturated, highly transparent
marketplace/world we live in, being genuine is a must.
Be real. Be relatable. Tell people how you really feel.
They will respect you more for doing so.

6. Final Note
 Social media platforms come and go and that’ll always
be the case.
 Take comfort in this: the humans operating them
will not change.
 Knowing that simple fact is power in itself.