#yolo #tbt #whatdoesthisevenmean? Hashtags might have started with Twitter, but now they are all over social media including Facebook, Instagram, Tumblr and more. You’ll see a word or a string of word strung together with a pound sign (#). Originally just intended for classification, hashtags have taken on a life of their own, but can sometimes be hard to decipher. Join us as we explore the origins of hashtags, how people are using them today, and how to decode some of these mysterious hashtag phrases. We’ll also discuss best practices using them in a library setting. Biography ~ Rachel Eichen Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master’s degree in Library & Information Science and a bachelor’s degree in Technical Writing.

1. Presenter: Rachel Eichen
Novare Library Services

2. Quick poll
 On a scale of 1-10…

3. Agenda
 What are Hashtags?
 Hashtag Use
 Hashtags & Libraries
 Hashtags Tools

4. Hashtags are …
A word or phrase prefixed with a # in a
message on a social networking channel
Hashtags can be used for..

5. Classifying posts
Bella was always too good for Edward.

6. Classifying posts
Bella was always too good for Edward.
#twilight #teamjacob

7. Following an event

8. Finding subjects

9. Finding like minded individuals

10. Keeping up with Conversations

11. Setting tone

12. Source: http://www.offerpop.com/resources/blog/history-hashtags/

13. Hashtags are supported
 Twitter
 Facebook
 Tumblr
 Instagram
 Vine

14. Why hashtags?
 Help you add more subjects when
limited on space
 Allow other people to find your content
(especially not followers)

15. When using hashtags
 No spaces
 Use capital letters for new words
 Try to keep it a reasonable length
 Try to follow existing hashtags
 Choose hashtags carefully

16. Choose Hashtags Carefully

17. Don’t overuse them!

18. Twitter vs. Facebook
 Twitter hashtags MORE versatile and
effective
 Facebook hashtag custom URL
 Facebook better privacy (less people
can find you)

19. How can libraries use hashtags?
 Contests
 Promote or follow events
 To get more followers
 Attract conference goers
 Promotion via trending topics
Ex: Excited about #marchmadness?
Check out our selection of basketball
books at your local library!

20. Examples

21. Hashtag History Pt. 2

22. What’s trending?
 The most popular events or subject
matter that are being discussed RIGHT
NOW

23. Tag Def
http://tagdef.com/

24. Tag Def > #ttot

25. TwChat
http://twchat.com/

26. Hashtags.org
http://www.hashtags.org/

27. Tagboard
https://tagboard.com/

28. Ritetag
http://ritetag.com/

29. Trendsmap
http://trendsmap.com/

30. Hashtagify.me
http://hashtagify.me/

31. Life of a Hashtag
http://create.visual.ly/graphic/life-of-a-
hashtag

32. Any questions?

33. adverb@gmail.com
slideshare.net/adverb
Rachel Eichen
www.learnsurge.com
www.novarelibrary.com