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Introduction to
Rachel Eichen
Which letter describes you?
• A – I’ve never watched any Reels
• B – I’ve seen some Reels before; but
never made any
• C – I’ve made Reels for personal use
• D – I’ve made Reels for professional
use (or my library has)
Overview
Reels vs. Tiktok
Reels in Libraries
Discovering New Reels
Best Practices
What are
reels?
(Like IG, but
short video)
https://www.instagram.com/portsmouthpubliclibrary/reels/
NOT the same as video
Reels
autoplay
from start to
finish and
loop
90 sec limit
https://www.instagram.com/reel/CdoJnC0FvRD/
https://tweaklibrary.com/instagram-reels-vs-tiktok/
https://tweaklibrary.com/instagram-reels-vs-tiktok/
Both use “infinite scroll”
TikTok trends hit first
IG Reels integrate
with your IG
You can use
the same
content on
both
platforms!
https://www.instagram.com/reel/CdoJnC0FvRD/
How Libraries Use Reels
To Show Off the Library
https://www.instagram.com/reel/CeTzZZ3j5LC/
To Promote Your Collection
https://www.instagram.com/reel/Cfr60JBA1u6/
To Offer Information & Advice
https://www.instagram.com/reel/CZ1--rCq7WD/
For Themed Promotion
https://www.instagram.com/reel/CfHbbjks7Sc/
Promote Events
https://www.instagram.com/reel/CeRETRegjK9/
For Humor
https://www.instagram.com/reel/Cf4fXbwFPlD/
To Use Trending Audio
https://www.instagram.com/reel/CfHbbjks7Sc/
Discover Reels
With Hashtags
Browse Reels
(AKA Danger Button)
• Works best on mobile
phone
• Try to interact only with
library content (like, share,
comment, watch)
• Take note of trends
When browsing..
Best Practices
Save Audio
for Later
Save Audio
for Later
Use templates
If available
Use templates
If available
• Use description and
hashtags
• Evaluate content
performance
When uploading..
Creating a Reel
(mobile only)
Let's Go to Instagram
My Cautionary Tale
My Cautionary Tale
Resources
• 2022 Guide to Social Media for Libraries
• Instagram Reels: Ultimate Guide
• Video Editing Apps for IG Reels
Thank You for
Attending!
http://www.slideshare.net/adverb

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