Alison Barnard

1. Alison Barnard :
Customer Loyalty
Program
Joseph Sweeney
Andrew Kelley
Barbara Stathi
Oddette Gonzales
Steven Shipley

2. Problem →Outcome → Solution
• the “perfect fit” jeans are too much money:
• Conducted survey and it’s results
• 17.8% -130+
• 18.9%-101+
• Double the number of potential customers
• Desired Outcome:
• We want to have loyal customers
• Solution:
• We are implementing the customer loyalty program

3. Alternatives
Coupons:
pro: will gain customers
Con: will lose income
One full price, one half off:
Pro: sell more jeans
Con: lose income
Spending 200 on jeans, gets you 25$ gift card:
Pro: Money given out comes back to the store

4. 25% Off Coupon
• 25 percent off a purchase that will last for four days every other
month- Friday to Monday
• 3 times a year
• Earned coupon: given to customers when they make a purchase
-not given out while they are valid
• Lead to customer loyalty
• Lead to increase in UPT
-willing to spend more money
17.80%
30%
18.90%
17.80%

5. Amended Financial Statement
• 15000 coupons per year for only $600.
• CRM: $240 per year
• Sales increasing greater than 18%
Source: TicketPrinter.com

6. Discrete Steps in the Process
•Establish Goals
•Identify key customers
•Program type
•Data Collection