2. Problem
• For decades, high school coaches have been
trudging across the state to exchange game
film even with all the technology that is
available today.
• Time wasted, gas burned, poor directions and
nonworking DVDs have made high school
coaches crazy.
• Current solutions are too expensive or too
complex.
4. Solution – GameDay Now
• Simple – easy upload, easy sharing
• Convenient – access anywhere, anytime on
any device
• Affordable:
– Subscription Model - $50 annually
– Sponsorship Model – free
5. Revenue – Subscription
• 100,000 High School Coaches in the US
• Year 1: 1% Penetration
• 1,000 coaches @$50 each = $50,000
• Year 2: 10% Penetration
• 10,000 coaches @$50 each = $500,000
• 1,000 *recruiters @300 each = $300,000
• Year 3: 20% Penetration
• 20,000 coaches @$50 each = $1,000,000
• 2,000 *recruiters @$300 each = $600,000
*Recruiters: Division II & Division III
7. Revenue - Sponsored
• Free subscription for coaches
• Immersive sponsorship
• High level of user engagement
• Offline integrated marketing opportunities
• Performance based @$50 per subscription
8. Revenue - Sponsored
• Year 1: 2% Penetration
• 2,000 @$50 Cost Per Acquisition (CPA) = $100,000
• Year 2: 20% Penetration
• 20,000 @$50 CPA = $1,000,000
• *Offline integrated marketing = $1,000,000
• Year 3: 25% Penetration
• 25,000 @$50 CPA = $1,250,000
• *Offline integrated marketing = $1,000,000
*Offline: Individual State Playoff/Media Day Event Sponsorships
9. Acquisition Strategy
• Sponsor State Rules Webinars
– Seasonal 3x per year @$10,000
– Required viewership for every coach
10. Acquisition Strategy
• Sponsor State Playoffs & Media Days
– Seasonal 3x per year @$10,000
– Top state coaches, influencers
11. Tom Denison: Founder & CEO
• Digital Strategy and Business Development
Veteran, 20+ years
• Founder of Funl, an incubator for startups and
SMB's, needing a digital restart
• Founder of Smatchup, a platform and solution
that cultivates relationships between startups
and business professionals
• Director of eCommerce – Personal Creations:
Top 200 Online Retailer, Increased Sales 50% in
Two Years, Sold for $30M to Provide Commerce
