Alcohol is a depressant that is produced through fermentation and distillation. It is consumed for curiosity, socialization, and stress relief initially but can lead to addiction. Alcoholism is characterized by compulsive consumption that harms one's health, relationships, and standing. India has a large alcohol industry and consumption is increasing, especially among youth and women. Chronic alcohol abuse can damage organs and brain function while acute effects include impaired thinking and risk of alcohol poisoning. Treatment focuses on counseling and support groups to help people stop drinking.

1. 
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3.  C2-H5-OH (Ethyl Alcohol)
 Depressant drug-slows mind
 Alcoholic Beverages
 Alcohol Production
includes
-Fermentation
-Brewing
-Distillation
 It has been a big industry in India and all over the World.
In South East Asia, India is the largest producer and importer
of Liquor.

4.  Curiosity
 Peer pressure
 Socialize
 Family Tradition
 After That to celebrate, relieve stress , relax and
escape the problems and the real world.
 Then the drinker starts to like the taste and the after
effects of getting “high”.
 Easy access (often at home) and Absence of religious
attachment can turn a man into an addict.

5.  BODY WEIGHT
 THOUGHTS and EXPECTATIONS
 AMOUNT of alcohol consumed

6.  Alcoholism (alcohol dependence) -
means compulsive and uncontrolled consumption
of alcohol, usually to the detriment of the drinker's
health, personal relationships, and social standing.
 People suffering from alcoholism are often called
"alcoholics“.
 WHO estimates that there are 140 million people
with alcoholism worldwide.
 “Dual disease“-Biological and mental.
 Biological causes unknown & Mental include Social
environment, stress, mental health, family history etc.

7.  Alcohol abuse is a psychiatric diagnosis of
Alcoholism.
 Binge drinking(more than 5 drinks) is another form
of alcohol abuse
 It is the heavy episodic drinking popular in college
campuses nowadays.
 Abuses of alcohol include violence,
injuries, unprotected sexual activities ,one night
stands, social and financial crisis.

8. An alcohol abuser is
different from an alcoholic
An alcohol abuser still has
some ability to set a limit
on their drinking. However,
an alcohol abuser tend to
be self-destructive and
sometimes led to home
violence or crimes due to
the use of alcohol.

10.  ACUTE-
Physical performance gets impaired
Hallucinations
Thirst
Blackouts
Poor Sexual Performance
HANGOVER(happens when alcohol leaves the system)
-It includes headaches, fatigue, Nausea, dehydration
-there is no cure or short cut of getting rid of it.
ALCOHOL POISONING(hospitalization)

11.  CHRONIC-
 Tolerance Develops
 Thinking skills get impaired
 Organs get damaged. Cirrhosis
of liver, Brain damage, Delirium
can lead to death.
 Tremens(hallucinations
when alcoholic stops drinking) .
 Increased risk of cardiovascular
diseases
(Coronary Heart Disease, Stroke,
Hypertension)

12.  Increased risk of cancer:
(liver, stomach, colon,
pancreas, breast, mouth, throat)
 Reproductive problems
 Fetal Alcohol Syndrome (FAS)
Growth retardation
Facial malformations
Small head
Greatly reduce intelligence

15. Behavioral Consequences
of Alcohol Use
 Contributes to 50% of all
motor vehicle fatalities
 Contributes to unsafe sex
and increased risk of
AIDS
 Contributes to risky
behavior
and accidental death
 Domestic Violence

16.  Alcohol permanently destroys brain cells.
TRUE it happens every time you drink.
 Teens have more effect of alcohol on them
TRUE,
 They have a smaller body and less body mass.
 Less psychological Tolerance
 Teens nowadays are under a lot of stress(both academic
and relationship wise)
 Liver is not mature enough to oxidise alcohol quickly

17.  Patterns of consumption
vary.
 Kerala, Punjab, Andhra
Pradesh Chhattisgarh , Goa
and the North-Eastern States
have a much higher proportion
of alcohol consumption.
 Women tend to drink more in
Assam, Arunachal Pradesh,
Sikkim (the North-east)
Madhya Pradesh,
Chhattisgarh, Orissa and
Andhra Pradesh than their
counterparts in the rest of the
country

19.  62.5 million alcohol users estimated in India
 Per capita consumption of alcohol increased by 106.7%
over the 15-year period from 1970 to 1996.
 About 80% of alcohol consumption is in the form of
hard liquor or distilled spirits(High Conc. Drinks).
 The mean age of initiation of alcohol use has
decreased from 23.36 years in 1950 to 1960 to 19.45 year
in 1980 to 1990.
 India has been identified as the potentially third
largest market for alcoholic beverages in the world.

20.  Studies by Alcohol & Drug Information Centre
(ADIC) show
 alarming increase in alcohol consumption among
adolescents and youth during the last 20 years.
 The average age of initiation to alcohol in Kerala
which was 19 years in 1986 has come down to 14 years
in 2006.
 The study of National Institute of Mental Health
and Neurosciences shows that 20 per cent of women
reported domestic violence due to husband’s drinking
habits.
 Another study by ADIC(India) reveals that 40% of the
Road accidents were alcohol related.

21.  Indian Alcohol Policy Alliance (IAPA) is a
registered NGO started in 2004 to prevent alcohol
related harm through policy intervention, advocacy
and capacity building.
 Development of alcohol policy that addresses issues
related to alcohol taxation, rules on age restrictions,
drinking and driving laws and advertising
 Public awareness, costs of alcohol use and advocacy
efforts to reduce harmful impact of alcohol.

22.  The ideal approach to treatment is to help the
person realize how much their alcohol use is
harming their life and those around them.
 Alcohol recovery or support programs can help
you stop drinking completely. These programs
usually offer: Counselling and therapy , Mental
health support and Medical care.
 Support Groups are available to help people who
are dealing with alcoholism and offer emotional
support.

23.  The American Medical Association(AMA) stated that
alcoholism is a chronic, life-long disease, such as diabetes.
 Genes play a large role in the development of alcoholism.
However not necessary to develop alcoholism. Similarly,
not everyone with a genetic predisposition develops
Alcoholism.
 Current evidence indicates that in both men and women,
alcoholism is 50-60% genetically determined, leaving 40-
50% for environmental and other influences.
 Some critics of the disease model argue alcoholism as a
choice, not a disease. The disease concept gives the
substance abuser an excuse. A disease cannot be cured by
force of will but alcoholism cab be.

24.  The National Institute on Alcohol Abuse and
Alcoholism recommends:
 Women should not drink more than 1 drink per day
 Men should not drink more than 2 drinks per day
One drink is defined as 12 ounces of beer, 5 ounces of
wine, or 1½ ounces of spirits.

25.  Limit number of drinks
 Drink less than 1 per 90 min.
 Sip slowly
 Eat lots of protein/starch
 Avoid carbonated drinks
 Measure drinks carefully
 Don't drive if intoxicated
 Don’t drink if pregnant

26. It’s not the
drinking
that is to
be blamed,
but the
excess.