Alaska Milk Corporation celebrated its 40th anniversary in 2012. It pioneered aseptic packaging in the Philippines in 1976 and dominated the local liquid milk market as the market leader by 1972. In recent years, it has launched numerous product lines and established strategic alliances. It faces strengths such as its well-known brand and skilled workforce, but also weaknesses like overreliance on imported raw materials and threats from local competitors and economic instability.

1. Principles of
Management
Group 2
ALASKA MILK CORPORATION

3. Celebrates…..
2012
• Alaska announces its partnership
with Friesland Campina
2008 - 2011 • Introduced various of its
new line of products.
2007
• Acquisition / licensing of the liquid canned milk
brands of Société Des Produits Nestlé S.A.
1985 • Launched the production of Alaska
Powdered Filled Milk.
1977
• Pioneered UHT aseptic packaging in the
1976 country in conjunction with Tetra Pak.
• Alaska dominated the market leader in liquid
1972 milk production.
• First to manufactured its products in the Philippines
through Holland Milk Products Inc.( HOMPI)

5. MR. MARIO G. CESARIO
Graduated from Adamson University
B.S. Chemical Engineering
Worked with San Miguel Corporation for 7 years
and 5 years in Magnolia Inc. – subsidiary company
of San Miguel.
Currently working as Liquid Milk Plant Operations
Manager at ALASKA MILK CORPORATION.

6. Products
AlaskaAlaska Evaporada and Condensada
Evaporated Filled Milk & Sweetened
Condensed Filled Milk
Alaska Powdered Milk Pack Alaska Chocolate Powdered Milk Drink Pack

7. ALASKA CREMA ALL-PURPOSE CREAM
Alaska Choco! and Alaska Sweet Milk!
STERILIZED
KREM-TOP
Alaska Fresh, Alaska Slim, Alaska Hi- Calcium Milk
Alaska Nutribuild

8. STRATEGIC ALLIANCES
Liberty Condensada Cowbell Condensada
Carnation
Milkmaid Full Cream Sweetened Condensed Milk
Alpine Evaporated Milk

9. Support sales
Efficient way
measuring
performances Quality products
strengths and
consolidate the
weaknesses
experiences
monitoring
performance benchmark
Management
Functions RE-ORGANIZATION
Upgrade position dynamics
Employees union
and demands
Rewards and evaluate
incentives
analyze
Promotions and
recognitions look
Motivate council

10. strength
opportunity
Problems
business
analysis
firm
risk
internal
attacks
invest
planning
learn
planner
executive
develop
systems identify
Strategy weakness consultant
SWO T
strengths weaknesses opportunities threats
threat access
ompetition
external
firm
natural
exercise information
analyze
evaluate resources
capacity diagnosis
matrix
help

11. Manufacture Equipment Design
Well-known
Brand Trusted
Technologies Customers
Robotics
Loyalty Suppliers
Strengths Quality Products
Qualified
Management Skilled Manpower
Experienced
 New technological innovations thereby having Distribution
higher operational efficiency.
 Very well-known brand.
 Great expertise in management which enable to Nationwide
perform managerial task effectively and efficiently.
 Availability of skilled manpower.
 Part of Royal Friesland Campina N.V., the leading dairy
company in the Netherlands.

12.  Decision – making mistakes –persuaded by
the current events.
 High dependency on imported raw materials increases
vulnerability against availability and price fluctuations.
 In terms of marketing strategy, Ad campaigns not eye
catching enough
 Some facilities needs renovations.
Facilities Old
Strategy
Weaknesses Marketing
Ad campaigns
Decision - Making
Raw Materials
Current events
Increase Vulnerability

13.  Continuous Growth of Philippine Economy in this year.
 Continuous growth of population in our country.
 Competitors maybe slow to adopt new technologies.
 New equipment that the company will be using.
 Exporting of Alaska products in different countries. Upgrade
Technology
New
Europe
Distribution
Asia
Competitors
Growth Population
Slow to adopt new tech.
Economy
Sales
Demands
Profit

14. Products Price
Competitors
Design
Threats Distribution
Weak Infrastructures
Economy Rates
Local
Cost of utilities Cost
Europe Low
Population Training
education
Time
Cost of raw materials
 Competitors- Angel brand(local major competitor)
 Economic problems experiencing in Europe)
 Increasing cost of raw materials
 Economic problems- not enough infrastructure, increasing
population
 Cost of utilities- crude oil/diesel, electricity, water

16. Thank You!