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Présentation Refonte Typographique Harley Davidson
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- 3. Harley Davidson Le tramwayjaune avance lentement dans le brouillard laiteux et surchauffé de cette fin d’après midi d’été. Le trafic s’écoule sous la canicule, se disperse et se répand dans les mille recoins de Budapest. La ville piétine et les enfants assiègent les marchands de glace. La voiture passe au loin, tourne sur les grands boulevards, longe une avenue et débouche sur le pont Elisabeth. Suspendu dans le vide, acrobate au fil des ans Harley Davidson Le tramway jaune avance lentement dans le brouillard laiteux et surchauffé de cette fin d’après midi d’été. Le trafic s’écoule sous la canicule, se disperse et se répand dans les mille recoins de Budapest. La ville piétine et les enfants assiègent les marchands de glace. La voiture passe au loin, tourne sur les grands boulevards, longe une avenue et débouche sur le pont Elisabeth. Suspendu dans le vide, acrobate au fil des Roboto Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Parade lift abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TYPEFACES
- 4. 0, 73, 94,0 Colours Shapes 0, 0, 0, 100 91, 57, 62, 56 42, 23, 27, 0 Stripes Arrows Filets Henessim olorio et ut andeles et, voluptatur? Natiaestrum re cum vendellandae nobitinctet aut et ea conessit rehendanimet elligni ssuntius, a pliqui re nonetur assit liquod quatiis volor aces as erro ercipitio offic totas aut acimi, sum qui dus magnita volupta esectate pe lictur repellessedi ipsapelendae rerat ut dictur am quis dolorit Haribus, suntiat iorehenia volupti odit opta corunt et et quias doluptatem erore nullabore de dolupid enimus mil is este sus minctis duciatectem qui aut porepudit unt mil es ipid qui se volupta conet, quis ducipicid quod eos re dolupis magnatus pre qui omnim fuga. Edita cum harum SHAPESANDCOLOURS
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- 6. FOLLOW YOUR OWN RULES Rumqui officipid, quidquas et praestio volorer ovitas unt evendebit et ut volore nissint officabo. Perovit, corum solores andit, ut a si omnimpora disciisqui blabor resecabor arum sitaspe lessit, con consequ atempore experumque non nonsecaest, sit quis essunt re ni incit excepernat alit ventem hit escim re et delitaspe nonsedisin prectium facesrecum rehentur? Perovit, corum solores andit, ut a si omnimpora disciisqui blabor resecabor arum sitaspe lessit, con consequ atempore experumque non nonsecaest, Resecabor arum sitaspe, HARLEY DAVIDSON FRANCE quid quas et praestio volorer ovitas unt evendebit et ut volore nissint officabo. Perovit, corum solores andit, ut a si omnimpora disciisqui blabor resecabor arum sitaspe lessit, con consequ atempore experumque non nonsecaest, sit quis essunt re ni incit excepernat alit ventem hit escim re et delitaspe nonsedisin prectium facesrecum rehentur?Soluptatur? Quiatis dolupti a qui omnia nobitis quiaectus ex eum voluptamus intibusdae iduntibeatus sit fuga. Uci que molupturem volorerumet re volest, quae num, verit iuntis ipit hillat. Catch prhase declination of catch phrases used on posters for instance. It would change on each letter. MailingLETTERS
- 7. 4x3 posterADVERTISING Wh t’’s DREM M KER M de of
- 8. Home pageWEBSITE Search Motorcycles Build yourHarley Customize Try a bike Events Community History Shop Dealer locator Language: FR / ENG © 2001-2015 H-D. All rights reserved. Terms of Use Privacy Policy We Care About You Harley-Davidson Financial Services View Mobile H-D.com liberty and freedom for all
- 9. Brand history 1903 1908191219101906 SERIAL NUMBER ONE William S. Harley and Arthur Davidson make available to the public the first production Harley-Davidson® motorcycle. NEW FACTORY measuring 28 x 80 feet, is built on the Chestnut St. site, later renamed Juneau Avenue. FIRST «BAR & SHIELD» LOGO It is trademarked at the U.S. Patent Office one year later. THE RACE BEGINS Walter Davidson scores a perfect 1,000 points at the 7th Annual Federation of American Motorcyclists Endurance and Reliability Contest. Three days after the contest, Walter sets the FAM economy record at 188.234 miles per gallon. MAIN FACTORY Construction begins on will become the six story headquarters and main tory building at Juneau A Milwaukee. Search Motorcycles Build your Harley Customize Try a bike Events Community History Shop Dealer locator Language: FR / ENG © 2001-2015 H-D. All rights reserved. Terms of Use Privacy Policy We Care About You Harley-Davidson Financial Services View Mobile H-D.com WEBSITE
- 10. Brand history 2010 20122011 SERIAL NUMBERONE The XL Forty-Eight is introduced, recalling the raw, custom Sportsters of earlier days CUSTOM MOTORCYCLES Harley-Davidson streamlines personal customization with H-D1™, allowing riders to receive a factory-built custom motorcycle. SEVENTY-TWO™ Added to the 2012 model year are the new Softail Slim™ and Seventy-Two™ Search Motorcycles Build your Harley Customize Try a bike Events Community History Shop Dealer locator Language: FR / ENG © 2001-2015 H-D. All rights reserved. Terms of Use Privacy Policy We Care About You Harley-Davidson Financial Services View Mobile H-D.com WEBSITE
- 11. MOBILEAPPLICATION SHARE YOUR WAY OF LIFE A A C Harley-Davidson Store New-York 24684th street Tel: (646) 467-6665 Open Monday to Friday 9 am to 7 pm B
- 12. Store labels Clotheslabels LABELS $ 198,90 BLACK LEATHER GLOVES GANTS CUIR NOIR Cuir vachette véritable 100% Bouton pression fer inoxydable TAILLE MADE IN U.S.A. M
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- 14. Premium book Owners Code Bookedited for Harley-Davidson owners and fans alike EDITION
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