1. Presented by : Group 1
Kumar Kaushik
Noopur
Tarun Singh
Meghna Verma
Ankita Verma
Sandip Murmu

2. To make efforts for the growth of the home
entertainment industry with a mission that is "to
pleasantly surprise people and put smiles on the
faces of everyone involved with Nintendo."
Our basic strategy is the expansion of the
gaming population, which is to encourage as many
people in the world as possible, regardless of age,
gender or gaming experience, to embrace and
enjoy playing video games

3. 1996 – the first 64 bit
game was launched in
Japan
1998 – Handheld
GameBoy color was
launched in US, with
printer and camera
2001 – Many variants
of GameBoy came up
in Us and Japan
2004 – company came
up with a new mobile
console – “Nintendo
DS”
2009 – launched new
variation of Wii
remote in blue and
pink
2008 – new video game
“Wii fit” in US
2006 – launched
Nintendo DS lite and
Wii – a game console
2005 – launched
Nintendo Wireless
fidelity (wi-fi
connection)
2011 - Nintendo 3DS –
3D gaming device
without the use of
glasses
Feb 2012 – expanded to
UK with Boingo
Wireless for free wifi
on airports
Aug 2012 - launched
Nintendo 3DS XL, a
larger version of its 3D
handheld gaming
console

4. The company recorded revenues of JPY1,014,345
million ($11,867.8 million) during the financial year
ended March 2011 (FY2011), a decrease of 29.3%
compared to FY2010. The product wise distribution of
revenue is:
• Handheld hardware (29.4%)
• Home console hardware (23.9%)
• Home console software (21.8%)
• Handheld software (16.5%)
• Other (8.3%)
The US, Nintendo's largest geographical market,
accounted for 39.3% of the total revenues while Japan
accounted for 16.6% of total revenue.

5. 50
45
40
35
30
Nintendo
25
Microsoft
Sony
20
15
10
5
0
2007
2008
2009
2010
2011

6. •
•
•
•
•
•
•
Eidos plc
Electronic Arts
Midway Games Inc
Taito Corporation
Activision Blizzard, Inc.
Atari, Inc.
Capcom Co., Ltd.