Using Social Media Analytics to Inform Investment Decisions 18 September 2012
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This document summarizes a presentation about using social media analytics to inform investment decisions. It discusses how major social media platforms like Facebook, Twitter, and VK have hundreds of millions of active users. It then explains that 41% of social media users are influenced by positive or negative comments about brands. The presentation argues that by monitoring social conversations on these platforms, analyzing sentiment, and quantifying discussions, businesses can estimate the impact on sales and predict earnings, which can influence share prices. It provides examples of how companies like EDF Energy have successfully used social media analytics to positively influence their brands.
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Using Social Media Analytics to Inform Investment Decisions 18 September 2012
- 1. USING SOCIAL MEDIA ANALYTICS TO INFORM INVESTMENT DECISIONS AIMA, Sydney – 18th September 2012 SIMON J. RYAN Business Marketing Specialist @simonjryan
- 2. Viral
- 3. The number of people that choose to communicate using social media are measured in the 100s of millions
- 4. 900 million users Source: Wikipedia, April 2012
- 5. 500 million users Source: Wikipedia, April 2012
- 6. 490 million users Source: Quora, January2011
- 7. 124 million users Source: VK website, August 2012
- 8. 160 million users 100 Source: Wikipedia, November 2011
- 9. 480 300 268 Source: Wikipedia, November 2011
- 10. Relevance 41% … of consumers who use social media are actually influenced by positive and negative comments about brands and companies on social media Source: YouGov, April 2012
- 11. So we monitor, analyse and report on our brand, products, customers and competitors
- 12. Explanation www.edfenergy.com/energy-of-the-nation
- 13. Result www.metro.co.uk/olympics/907250-twitters-olympic-mood-beamed-to-world-from-edf-energy-london-eye
- 14. Capability We can assess the nature of conversations We can quantify conversations
- 15. Outcome We can estimate the impact on sales
- 16. Definition Negative sentiment has most influence on sales Neutral messages carry brand messages – effective for reaching early adopters Positive feelings are persuasive for brands with have high recognition
- 17. Action Brands have an incentive to get involved in the social media process Brands should positively manage anything leading to negative situations
- 18. Conclusion • People talk about brands and what they say affects sales • Social media enables consumers views to reach beyond their immediate networks • Having an increased effect on sales • Their use of social media allows us to track and measure what is being said • This information can predict earnings …earnings drive share price
- 19. Thank you Simon J. Ryan Mobile +447 446 119 778 E Mail simon@socialadvisors.co.uk Twitter simonjryan Blogspot simonjryan
- 20. Resources Harnessing the power of the web in quantitative investing Rochester Cahan/Yin Luo/Miguel-AAlvarez/JavedJussa/ZongyeChen/ShengWang https://www.recordedfuture.com/assets/SignalProcessing20111118.pdf A dynamic model of the effect of online communications on firm sales Garrett P Sonnier, Leigh McAlister , and Oliver J. Rutz . Marketing Science June 2011 mksc.1110.0642 Twitter mood predicts the stock market Johan Bollen, HuinaMao, Xiao-Jun Zeng Journal of Computational Science, 2(1), March 2011, Pages 1-8 The junk science behind the ‘Twitter Hedge Fund’ Ben Shneidermanet al http://sellthenews.tumblr.com/post/21067996377/noitdoesnot This presentation is intended for discussion only. The views expressed accurately reflect the personal views of the author, Simon Ryan. The author has not and will not receive any compensation for providing a specific recommendation or view in this report.
Editor's Notes
- ***Tag Cloud*** Customer Service, InsightKey Messages:1 - Extend existing DRU to one that covers the whole of the UK2- Listens to all messages and trends and Engages3- Hence monitoring what is being said in the social media space to:Engage and respond with customers and non-customers alike who have used social media for product queries, complaints or suggestionsEscalate thoughts circulating in social media on our industry, products and competitors. (through defined processes)
- Key MessageHundreds of millions of users and growing – not a fad.Key Messages:1 – Since you entered the room, you will have seen the figures on the growth of social media2 – Social Media is not an emerging technology or opportunity – it is here, but it is still growing3 – Thus pilot 1 – what can we learn when we listen and engage through social media
- Key MessageHundreds of millions of users and growing – not a fad.Key Messages:1 – Since you entered the room, you will have seen the figures on the growth of social media2 – Social Media is not an emerging technology or opportunity – it is here, but it is still growing3 – Thus pilot 1 – what can we learn when we listen and engage through social media