The document summarizes the launch of a new website for AIESEC Canada. Key points: - AIESEC Canada launched a new website with a total development budget of $10,000 but spent under $500 due to donated work and efforts. - The new website was developed by a team of AIESEC members over 6 months to be beautiful, simple, design-oriented and responsive across all devices. - The new website launch is expected to help grow AIESEC Canada and further its mission of youth leadership development.

1. WEBSITE LAUNCH
AIESEC CANADA

2. BEAUTIFUL.
SIMPLE.
DESIGN ORIENTED.
FLUID.
RESPONSIVE

3. ONE WEBSITE FITS ALL SIZES

4. TRADITIONAL WEB
LAUNCHES COSTS
100,000

5. AS AIESECERS —
WE DARE TO
I N N O V AT E &
TA K E R I S K S

6. T O TA L W E B D E V E L O P M E N T
BUDGET?
$10,000

7. T O TA L W E B D E V E L O P M E N T
SPENT
UNDER $500

8. D O N AT E D
15,000+
I N W E B S T R AT E G Y

9. WE PRESENT YOU..
THE NEW
AIESEC CANADA

10. THE OLD:

11. THE NEW:

12. NOW LET’S GROW
AIESEC CANADA
LIKE NEVER EVER BEFORE.
!

13. W H AT ’ S I N F O R P H A S E 2 ?
CONTENT
DEVELOPMENT
FRENCH
VERSION
LOCALIZED
MARKETING
PA G E S
C O R P O R AT E
MARKETING
PA G E S

14. THE PHENOMENAL
P E O P L E T H AT
MADE IT HAPPEN
N AT I O N A L V I C E P R E S I D E N T,
M A R K E T I N G A N D C O M M U N I C AT I O N S 2 0 1 3 - 2 0 1 4 :
GORDON CHING, AIESEC CANADA
!
U S E R E X P E R I E N C E & I N T E R FA C E W E B M A N A G E R : D I A N A C H E P T E N E , A I E S E C M C G I L L
I N F O R M AT I O N S Y S T E M S W E B M A N A G E R : B E S T U N G S U R U C H A D A PA N T, A I E S E C S F U
!
GRAPHICS: MICHELLE LAM, AIESEC EDMONTON
!
COPYWRITING: CHRISTINA BUIZA, AIESEC SFU
!
SPECIAL THANKS:
CANADA MEMBER COMMITTEE 13-14
N AT I O N A L B O A R D O F D I R E C T O R S
N AT I O N A L S U P P O R T T E A M : M A R C O M 2 0 1 3
H A V A S W O R L D W I D E D I G I TA L T E A M

15. CONCLUDING THOUGHTS:
January 6th 2014
When I first decided to apply as National VP MarCom for the national office, little did I know that I
would be assembling the Canadian network and web team to get this project complete in a mere 6
months with a budget of 10k. As an individual who loved the internet and the web, it became an
instant passion for me and bring this vision to life.
Equipped with little skills in web development, a superstar team was assembled together to enable
this magic to happen. Over the course of 6 months, we would work day and day out to get this
project done with the highest of quality, design and vision. Also, to ensure that it was launched on
time on New Years — our gift to the network. We spent only $500/10,000 for this phase. Instead, we
compensated money with passion and talent.
!
As 2014 moves on and as new people visit the website — it’ll bring new drive and enthusiasm to the
network. I am proud to state how advanced our marketing in AIESEC Canada has come as a result
of the initiatives my team and I have brought in the last 6 months. We are absolutely thrilled to be
at the forefront of new technologies and marketing strategies to advance youth leadership
development. The feedback has been overwhelming positive in Canada, and globally.
!
I would like to extend a huge thanks to my stellar web team, MarCom team and the HAVAS team
for enabling this to happen. Also to my national team in believing in me and enabling me to do
this. I can only imagine the impact that this project will bring to AIESEC Canada for years to come.
The innovation and creativity has been out of this world truly shows the world what youth are
capable of.
!
This is a clear example of the power of believing in yourself, others and not letting excuses get in
your way of achieving the remarkable. To all those dreamers out there, be proactive and find your
path to the extraordinary.
!
“Believe in yourself, and the impossible will most certainly become, possible.”
!
Gordon Ching,
National Vice President,
Marketing and Communications 13-14
AIESEC Canada