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Is Artificial Intelligence Invading Marketing!? Presenter: Qurratulain Sikander  Lecturer/Coordinator; Marketing Academics
Outline 2. Defining AI 3. Applications of AI 4. Development & Benefits of AI 1. Your concept about AI 5. Further Research 6. Summary & Conclusion
1. Your concept about AI
When you think of AI…do you assume this????
2. Defining AI
Defining AI ,[object Object],[object Object]
But what EXACTLY is ARTIFICIAL? ,[object Object]
And what is INTELLIGENCE? ,[object Object]
Pulling the two terms together
So when you do look at this…. YOU ARE RIGHT!!!
But in real….. It is not as fancy!
3. Applications of AI
Some applications of AI AI Game  Playing   Understanding  Natural Language   Speech  Recognition   Computer  Vision
[object Object]
APPLICATION  OF AI IN MARKETING
1. Customer Analytics  1. Neural  networks  2.Customer  Study 3.Stimulation of  Human Brain Signals  4. Prediction of  Behavior  Patterns   5. Target  Marketing  Data Mining KEEP YOUR CUSTOMER   EXPERT SYSTEMS
 
 
2. Survival Modeling 5. Maintain  Demand 4. New Products/  Services  3. Self- Correction 2. Observe  Changes ,[object Object],[object Object],6. Sustainable Growth!!!!
 
Product Development
3. Cross-Selling Help  Get Results and  Increase SALES QUICK! Use the new information for Target Marketing! Show the customer what HE WANTS!!! ,[object Object],[object Object],Phase 1 Phase 2 Phase 3
 
AI
4. Faster Reaction
4. Development & Benefits of AI
Development of AI  Expert  Systems
Benefits of AI in Marketing Costs Customers  Competition Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You are ONE step ahead! GROWTH!!
5. Further Research
Research Bodies Working on AI
6. Summary & Conclusion
The tomorrow of marketing is no longer dependent on quick sales techniques… Rather…. It is the technology of AI which will give Marketing and CRM a BOOST! YES!! AI is Invading Marketing! It already has!
[object Object]

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Ai invading mkt