The document summarizes a large conference called the Future 10 Parana Forum that was held in Parana, Brazil in 2005. The forum brought together over 5,000 leaders from business, government, and civil society to discuss strategic directions for developing the state over the next 10 years. Key topics discussed included health, education, tourism, and more. The forum was a success in generating ideas and gaining commitment from leaders to work together on implementing proposals to advance the state. Plans were made to continue the collaboration through a permanent development council.

1. Ilma Barros, Ph.D.
2012 World Appreciative Inquiry Conference
Ghent, Belgium
April, 2012

2. Future 10 Parana Forum
Purpose
! Purpose: To bring together major business leaders, policy makers,
government, private sector, technical community, academia, and
civil society to dialogue and create an integrated proposal for the
development of the State.
! It was featured as an unique opportunity to create reference, find
creative solutions, and propose innovative ways to collectively
become responsible for the future of Parana.
! One of the biggest challenge:
– To ensure representativeness from all different realms of society.

3. Future 10 Paraná Forum
Summary
! The most important leaders’ meeting ever held in Paraná.
– A unique opportunity to create references, find solutions, and to
collectively create a set of strategic directions for the development of the
state.
! Planning – 9 months
! Held in 8 cities in the state – 5 months;
! Total of 5,070 leaders participated;
! Web Portal – 900 hits/day and 112 thousand hits total.

4. Calendar
! Planning Phase – 9 months
– September/2004 to June/2005
• Definition of Approach to be used
• Creating 11 AI Interview Protocols (11 Themes to be
addressed at the meetings)
• Planning communication with Leaders
• Fundraising
! Workshops Rollout
– July to November/2005
! Closing Ceremony
– November/2005

5. Expected Outcomes
! To create a consensual and desired vision of the future and map the current
situation of the State of Parana related to the 11 topics approached during
the summits.
– The idea was to come up with a number of ideas and suggestions for actions that would
serve for all the organizations represented in the Forum and for the society in general.
! Promote the integration of the most important business, social, and political
leaders from the State in order to create proposals for the integrated
strategic planning for the State Development for the next 10 years;
! Enhance the commitment of this group of leaders and their institutions;
! Obtain the largest size of factual and updated information related to
business and State economy.

6. Appreciative Inquiry Summit Topics
! Commerce, tourism and services - Samir
! Health and Quality of Life - Sonia
! Culture and Education - Lindamir
! Security - Miguel
! Agribusiness - Ademir
! Mobilization and social responsibility - Marcelo Reis
! Environment and Forests - Carolina
! Industrialization and urbanization - Vinicius
! Infrastructure (telecom, energy and logistics) - Jairo Preissler
! Research, technology and university - Maria Cristhina
! Public Policies & Society - Dorgival

7. Sponsors
! RPC – TV
! FACIAPE – Federation of the Commercial Associations of
Parana State
! FAEP – Federation of Agriculture
! FeComercio – Federation of Commerce (211 thousand)
! FIEP – Federation of Industries (93 unions)
! IBQP – Brazilian Institute for Productivity and Quality
! IPD – Parana Institute for Development
! OCEPAR - Organization of the State Cooperatives
! SEBRAE – Service for Small Business and Entrepreneurs
! ACP – Association of Commerce
! AERP – Association of the Radio Stations
! PIE - Parana Institute of Engineering

8. Paraná State: Demographics
! Population of the State of Paraná: 10,016,931 (10
million)
– 8.2 million urban
– Rural 1.7 million
– Literate 8.3 million (83%)
– 2.4 million urban households
– 493 000 rural households
– Source: Focus Brazil in 2004 - Target Marketing
! The Sate of Paraná occupies the sixth position in the
ranking of Brazilian states

9. Why AI Summit?
! Creates a container where people are able to
– Capitalize on their strengths to create a vision that attracts all
involved and encourages them to act towards it.
! Promotes synergy between people and the willingness to
engage in something greater than themselves.
! Increase capacity to listen with an open heart –
– Because of the positive questions, people offer the best of their
ability to listen, they show empathy, they let go of judgment.

10. What Convinced the Sponsors to
Use AIS?
! Appreciative Inquiry:
– Focus on Strengths
– Purpose
• Search for the best in the past and create a vision of the
future that is shared, challenging, and attractive for all.
• Create provocative propositions and action plans.
– AI Team:
• Main consultant – responsible for the whole
• 11 AI consultants – responsible for each topic

11. Number of Participants per Region
! Leaders
Total Local Regional
Ponta Grossa 550 56% 44%
Londrina 600 40% 60%
Maringá 640 55% 45%
Foz do Iguaçu 700 40% 60%
Cascavel 600 42% 58%
Umuarama 430 65% 35%
Curitiba 1100 55% 45%
Guarapuava 450 52% 48%
Total 5070 51% 49%

12. Sector Representatives
PG LDA MGA FOZ CVEL UMU CWB GUA Total
Business 32% 36% 28% 23% 24% 26% 31% 27% 28%
Government 24% 19% 19% 21% 23% 29% 21% 30% 23%
Representative 16% 24% 29% 31% 28% 22% 17% 14% 23%
Academia 17% 11% 11% 13% 15% 12% 19% 23% 15%
NGOs 7% 5% 8% 6% 3% 7% 6% 2% 6%
Midia 2% 5% 4% 3% 4% 2% 5% 3% 4%
Religious 2% 0% 1% 3% 3% 2% 1% 1% 2%

13. Report
28%
23% 23%
15%
6%
4%
2%
Education

14. Planned Vs. Achieved

15. Operationalization
Turismo Educação Agronegócio Meio Ambiente Infra-Estrutura
Visão Política
Saúde Segurança RS Industrialização Pesquisa

16. Leader’s Engagement
! In each region 11 leaders were elected as
representatives for each of the 11 themes covered
in the Forum;
– Responsibility: To work on the consolidation of the
information.
! There was one meeting to consolidate all the
information generated in the regional forums;

17. FF10: Unleashed A Web of
Collaboration
! Societal
– Within and across sectors
– Within and across topics
– Generations, gender, faith tradition, political preference, etc.
! Institutional
– Federations through their presidents – who are responsible to defend the interests of their
associates came together to work on the making of the forum 10 and also to implement
proposals afterwards;
– Businesses, such as the most important media station of the country (Rede Globo de
Televisão)
– collaborated with other stations, competitors, to broadcast this initiative throughout the state.

18. Expanded Political
! The society became aware about each other perspective and political
leaders became aware of the the society
! Public Policy & Society
! An Enormous Request from Society!
– Professionalization of public service;
– Strategic planning with social participation - increased participation of society in defining and
monitoring of priority actions;
– Information Technology;
– Balance of public finances;
– Respect the laws;
– Review of resource transfers (pact of municipalities);
– Pact for improving education;
– Greater transparency in public resource management;
– Participative management and social control - Encouraging the strengthening of community
councils;
– Political reform.

20. ! Dream of -----

21. Closing Ceremony

22. Closing Ceremony
! Luís Inácio Lula da Silva – President of Brazil
! Paulo Bernardo – Minister of Planning, Budget,
and Management
! Roberto Requião – Governor of the State
! Osmar Dias
! Flávio Arns
! Rubens Bueno
! Gleisi Hoffmann
! Mayors of host cities
! All the sponsor organizations

23. Important Issues for the
Continuity
! Political Shield
– Seek synergy between government, society and the private sector;
! Integrated work and commitment of sponsor’s organizations;
! Continuity of the Steering Committee (participation of all
organizations);
! Integration between the Sponsor’s organizations and maintenance
of the Steering Committee;
! Communication to legitimate social participation;

24. Next Steps – Proposed in 2006
! The Forum for The Development of Parana was launched in 2009
– All the Sponsors have a seat at the board;
! Mapping of all actions and joint projects undertaken by the sponsor’s
organizations – fulfilling the basis of proposals obtained in FF10.
! Design and maintain the Web Portal to act as a channel of communication
and integration of the 5070 participants and leaders of the community in
general;
! Use the media as a means of communication between the Forum and
population;
! Plan self-sustaining development of the Permanent Forum
– (Center for strategic information, projects and actions available)
! Introduction and integration of the Permanent Forum on Development with
all of society: November 2006

25. PERMANENTE FORUM FOR DEVELOPMENT
PROPOSED IN 2006
Permanent Forum for State Development or Development Council
Board of Directors Federations
- Associations
-G8
Executive Committee - Institutions
Consult Committee
(Leaders elected)
Operational and Technical
Implementation of Projects

26. Objectives of the Permanent
Forum
! Continue the work undertaken by the Future 10 Parana Forum
– Seeking synergy between government, society and the private sector.
! Analyze and integrate the strategic plan for development of the state.
! Alignment and integration of the proposals with the various institutions
involved.
! Information and mobilization of society Paraná to the proposals.
! Encourage the participation of entities to a new phase of the movement.
! Account to the Future Forum on results of 10 Parana and about the actions
of continuity
! Establish priorities for developing the Parana.

27. Links
DVD
http://www.mccomunicacao.com.br/mc/cliente/futuro10parana.com.br/videos/ff10pr_en.wvx
Overview
http://www.mccomunicacao.com.br/mc/cliente/futuro10parana.com.br/videos/overview_forum.exe
President Lula
http://200.195.151.210/mc/cliente/futuro10parana.com.br/imprensa_imagens.asp

28. Site
WWW.futuro10parana.com.br