The document discusses the Social Marketplace, an event that connects organizations to share resources and build partnerships. It provides a forum for companies, non-profits, schools and others to meet and identify opportunities to work together by matching what each participant can offer with the needs of others. The Social Marketplace aims to realize organizational goals by connecting strengths in a local community. The document also describes MOVISIE, the organization that developed the Social Marketplace toolkit, and outlines the five phases of implementing a Social Marketplace event.

1. AI as building blocks for co-creation
and connecting strengths in local
civil society: The Marketplace
27 April 2012, Gent
Daan de Bruijn
Willem Jan de Gast

2. Workshop set up
• Welcome and introduction
• The Social Marketplace: what is
it and how does it work?
• The Social Marketplace and AI
• Practice what we preach:
experience!
• Wrap up
© MOVISIE

3. Introducing...
&
© MOVISIE

4. MOVISIE
• A major knowledge institute and
consultancy centre for social development
in the Netherlands in the fields of welfare,
participation, care and safety
• Focus on a strong society that invites active
and empowered citizens to participate
© MOVISIE

5. Main areas of work
• Effectiveness and professionalisation
• Participation and inclusion
• Domestic and sexual violence
• Social care
• Local citizenship
© MOVISIE

6. The Marketplace: introducing….
• http://vimeo.com/4314237
• http://www.winwin.be/nl/index.php
• http://www.tulipfoundation.net/
id-698/setLanguage-1/
Marketplace_for_projects_and_idea
s.htm
© MOVISIE

7. The Marketplace: starting points
• It’s about connecting each others
strengths in a local civil society in
order to realize organizational &
social goals
• Every person or organization has
something to offer
© MOVISIE

8. The Social Marketplace..
• is an annual event
• is an innovative model of public - private partnership
• it provides a forum where companies, local authorities,
service clubs, schools, civil society organizations and
voluntary organizations can meet and build partnerships,
matching their supply and demand
• where and where the supply of one is matched with the
demand of an other
• which is about connecting each others strengths in order
to realize organizational goals
• during 2 hours in a dynamic, informal atmosphere
© MOVISIE

9. The matches relate to
• Supply and demand of voluntary work
in the broadest sense of the word:
1. Manpower/skills/competences
2. Knowledge/information
3. Access to networks
4. Materials/goods
5. Creativity
© MOVISIE

10. Advantages for companies:
• A way of Corporate Social
Responsibility/MVO
• A chance to build new relations
and networks
• Image/positive media attention
• Teambuilding
• Building real social partnerships
where both parties profit
© MOVISIE

11. Advantages for voluntary orgs.
• A solution for specific needs (ICT,
communication, materials)
• Being stimulated to see a
company as a partner instead of
as a financial source/sponsor
• A chance to build new relations
and networks
• Image/positive media attention
© MOVISIE

12. Advantages for cities
• Extra way to satisfy the support
questions of the local associations;
• It will contribute to a positive image:
“here is a dynamic city organising
initiatives that draw closer together
companies and associations !";
• The Marketplace integrates in local
social /political life
© MOVISIE

13. Marketplace toolkit
• Using the toolkit can ultimately help ensure the
easy, efficient, quick and above all professional
organization of a marketplace event
• The marketplace is part of the MOVISIE
database of effective social interventions
© MOVISIE

14. The Toolkit is structured in 5 phases
1. The path to commitment
2. Focus
3. PR and communications
4. Preparation and implementation of the
Marketplace event
5. Follow up and evaluation
© MOVISIE

15. Phase 1: the path to commitment
1. Initiative
2. Team/working group
3. Project proposal
4. Internal commitment
5. External commitment
6. Investments
© MOVISIE

16. Phase 2: focus
1. Form and content of the marketplace
2. Date and location
© MOVISIE

17. Phase 3: attracting supply and demand
1. Taking an inventory of potential supply and
demand parties
2. Keeping the track of supply and demand
3. Approach to attracting supply and demand
4. Proposed approach to communication
© MOVISIE

18. Phase 4: preparation and implementation of
the Marketplace
1. Marketplace rules
2. Communication on the Marketplace
3. Kick-off and close
4. Script of the entire day
5. Follow up
© MOVISIE

19. Phase 5: follow up and evaluation
1. Organization follow-up
2. Communication
3. Evaluation
© MOVISIE

20. Free download of the toolkit
www.beursvloer.com
© MOVISIE

21. The Marketplace and AI
• Connecting strengths across organisations:
mutual gains
• Preparation: what do I have to offer that is
interesting to others; what do I need
• No money: not financially driven but about real
strengths
• Equality based
• Future oriented
• The whole system in the room
• The strength of your story determines your
success
© MOVISIE

22. Contact & information
www.movisie.nl
Daan de Bruijn
d.debruijn@movisie.nl
0031-307892098
Willem Jan de Gast
WJ.degast@movisie.nl
0031-307892101
© MOVISIE