Brazil's Social Participation Marketplace

1. STRENGTHENING
BRAZILIAN SOCIAL
PARTICIPATION
ECOSYSTEM
INSTITUTO CIDADE DEMOCRÁTICA
INSTITUTO REOS
IMPACT HUB

2. INTRODUCTION
This project will support the creation of the marketplace of all
Brazilian social participation field initiatives identified during
the network mapping phase, demonstrating their values
(culture) and skills to address major challenges identified in
the Brazilian civil society critical agenda.
www.sociedadecivil2023.org.br
In two years, this project will increase the number of initiatives in
the Brazilian social participation field 21%, the amount of people
involved in 30%, the total revenue of these initiatives by 20% and
the number of people directly involved in efforts by 100%.

3. REASONS
Fragility and isolation of social participation initiatives, vis-a-vis
the great challenges and opportunities in the country
In Brazil, the political system, democratic model and social participation
channels have proved ineffective in the face of new forms of
relationship between citizens and governments enabled by information
and communication technologies, causing frustration and impatience
with the lack of transparency and impermeability of the political system
(requests for “we want to be heard” in the “Jornadas de Junho”).
Also, the Democracy Index (The Economist) says that:
• Brazil is a flawed democracy
• 44th place among 167 countries
• 70th in political participation
• 123rd in political culture

4. BACKGROUND
Social participation is growing in Brazil both in formal spaces
and in channels and tools created by civil society (eg.
webcidadania.org.br), but great challenges are yet to be
addressed and overcome:
• Lack of coordination and synergy between the various existing
initiatives
• Little participation of civil society in the existing formal channels
Concern about the risk of kickback in the democratic process
with the unfolding of the powerful collective sentiment
expressed during the “Jornadas de Junho” that:
• Gives space for legitimate and necessary claims but
• Leaves room to movement non-aligned to the democratic praxis
• Public officials react hasty offering solutions that don’t address
the core issues
• Public officials harden repressive actions
Deadlock can be routed to a solution that will strengthen our
political and social model.

5. OBJECTIVES
Overall objective
Strengthen the sector of social participation in Brazil articulating a
set of technologies (described hereafter)
Specific objectives
Implementing a digital platform for dissemination of initiatives in
the field of social participation in Brazil (concept of marketplace)
Opening API (application program interface) in the Cidade
Democrática environment, using the common vocabulary of social
participation
sourceforge.net/p/labmacambira/fimDoMundo/ci/master/tree/texto
s/ontologia/ontologiaParticipa.pdf?format=raw

6. THEORETICAL
FRAMEWORK
Legal Context Cultural Context
Budget per goals Budget per means
Brazil's 1988 Constitution: the
principle of social participation as a
statement of representative
democracy and growth of forums
and social participation channels
Low participation and little
ownership of existing fora and
channels
Spaces capable of incorporating
social agendas in shaping public
policy legitimizes the decisions and
actions of government and
encourages responsibility of
relationship between state and civil
society
Social agendas can not significantly
influence (agenda setting)
government decisions (eg
unprecedented nature of reduction
in bus tickets from the “Jornadas de
Junho”)

7. GOALS AND
INDICATORS
People working in social participation initiatives in Brazil -
research initiatives and official data
• Goal: 2,360 people in Jun/16
Financial resources generated (donation and sale of services) -
research initiatives and official data
• Goal: R$ 36,300,000.00 total annual revenue of the sector in
Jun/16
People involved as participants in the initiatives of social
participation in Brazil - research initiatives
• Goal: 605,000 people/ unique users in Jun/16
Initiatives developed jointly on issues identified as part of the
critical agenda of the social participation sector - direct
monitoring
• Goal: 5 initiatives in the 1st year of incubation

8. EXPECTED RESULTS
Creation of the social participation Brazilian initiatives
marketplace
Increased number of initiatives by 21%
Increased total revenue by 20% of these initiatives
Increased number of people involved by 30%
Increase the number of people directly involved in initiatives
by 100%

9. BASELINE
Estimated 500 initiatives (including 300 already mapped) and
that this number will grow at a rate of 10% per annum until
Jun/16. It follows:
• Goal 1: estimated work of 3 people per initiative and projected
an increase of 30%
• Goal 2: estimated annual revenues of R$ 50,000.00 per
initiative and projected an increase of 20%
• Goal 3: estimated 500 people involved directly per initiative
and projected a 100% increase

10. ACTION PLAN
1st year
• Create baseline (define field, establish indicators)
• Mapping networks (initiatives, skills and values​​)
• Planning and facilitation of workshops (logistics and
documentation)
• Communication
2nd year
• Selection, creation of business model, prototyping and incubation
of 5 initiatives
• Develop and launch digital platform marketplace
• Create tab with guidelines for replication

11. PARTNERS
Instituto Reos
Impact Hub
Fundación Avina
Omydiar Network
Movimento Voto Consciente

12. STRENGTHENING
BRAZILIAN SOCIAL
PARTICIPATION
ECOSYSTEM