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PROMOTING MISSOURI PRODUCTS
Tristan Asbury, Melissa Miller & Kayla Otto
Marketing Specialists
Missouri Department of Agriculture
AGRICULTURE BUSINESS DEVELOPMENT
WHO WE ARE…
Ò Agriculture Business Development (ABD)
É AgriMissouri
É Market News
É Missouri Agricultural & Small Business
Development Authority (MASBDA)
É International Marketing
Ð 4 Marketing Specialists
Ð 2 Development Coordinators
WHAT WE DO…
Ò  Export Consultation
Ò  Export Documentation
Ò  Memberships/Partnerships
Ò  Trade Shows
Ò  Trade Missions
Ò  Trade Leads
Ò  Foreign Trade Offices
FOREIGN TRADE OFFICES
FORESTRY INDUSTRY
Ò  15.4 million acres
É  1/3 of Missouri
Ò  $7.3 billion industry
Ò  388 Sawmills
Ò  6 Cooperages
Ò  Largest producer:
É  Walnut
É  White oak staves
É  Wood pallets
É  Charcoal
FORESTRY PRODUCTS
Ò  Forest products rank #5
in ag exports
É  $169 million
Ò  Top Exports:
É  Hardwood Lumber
É  Wooden Casks
É  Hardwood Logs
É  Oak Lumber
É  Ties
Ò  Top Export Partners:
É  China
É  Canada
É  Mexico
É  Japan
É  Germany
HARDWOODS/SOFTWOODS
HARDWOODS: SOFTWOODS:
Ò  Ash
Ò  Cherry
Ò  Cottonwood
Ò  Hickory
Ò  Hard Maple
Ò  Soft Maple
Ò  Red Oak
Ò  White Oak
Ò  Yellow Poplar
Ò  Black Walnut
Ò  Red Cedar
Ò  Yellow Pine
MEMBERSHIPS/FUNDING
Ò  Missouri Forest Products Association (MFPA)
Ò  Hardwood States Export Group (HSEG)
Ò  American Hardwood Export Council (AHEC)
Ò  Softwood Export Council (SEC)
É Funding available
FOOD/BEVERAGE INDUSTRY
Ò  Product Areas
É Food Ingredients
É Beverages
É Processed/Prepared Foods
É Snack Foods
É Wine & Craft Beer
Ò  Food Export Midwest
Ò  Wine & Grape Board
FOOD/BEVERAGE EXPORTS
Ò  Prepared foods rank #3 in
ag exports
É  $263 million
Ò  Wine & Craft Beer rank
#10 in ag exports
É  $90 million
Ò  Top Exports:
É  Prepared Foods
É  Wine & Beer
É  Condiments & Sauces
É  Vegetable Oil NESOI
É  Non-Alcoholic Beverages
(juices, coffee, tea, etc)
Ò  Top Export Partners:
É  Canada
É  Mexico
É  United Kingdom
É  China
É  Philippines
GRAIN INDUSTRY
Ò  Product Areas
É  Corn
É  Rice
É  Soybeans
É  Wheat
É  Cotton
É  Oil Seeds
É  Other Grains
Ò  Rice – 4th
É  14 million cwt
Ò  Soybeans – 6th
É  260 million bushels
Ò  Corn – 7th
É  628 million bushels
Ò  Cotton – 8th
É  570,000 bales
GRAIN EXPORTS
Ò  Soybean meal ranks #2 in
ag exports
É  $276 million
Ò  Feeds & fodders rank #4 in
ag exports
É  $186 million
Ò  Corn ranks #6 in ag exports
É  $167 million
Ò  Soybeans ranks #7 in ag
exports
É  $161 million
Ò  Distillers grains rank #8 in
ag exports
É  $104 million
LIVESTOCK INDUSTRY
•  Beef Cattle
•  Dairy Cattle
•  Horses, Donkeys, Mules
•  Pigs
•  Sheep
•  Goats
•  Poultry (chicken & turkey)
•  Rabbits
•  Aquaculture
•  Exotics (llamas, alpacas, bison, elk)
•  Genetics
LIVESTOCK INVENTORY & EXPORTS
Ò  Inventory
É 2nd in Beef Cows
(1.8 million head)
É 7th in Hogs
(2.35 million head)
É 5th in Turkeys
(16 million head)
É 9th in Broilers
(46.8 million head)
Ò  Exports:
É Beef & Beef Products
($7.4 million)
É Pork & Pork Products
($236 million)
É Poultry Meat &
Products Ex. Eggs
($7.2 million)
U.S. LIVESTOCK GENETIC EXPORT, INC.
Ò  Foreign Market Development Program (FMD)
Ò  Market Access Program (MAP)
Ò  Quality Samples Program (QSP)
Ò  Cochran Fellowship Program
Ò  Emerging Market Program (EMP)
Ò  http://www.uslge.org/
WHY GO INTERNATIONAL?
Ò Increase sales & profit
Ò Resource procurement
Ò Economic factors
Ò Growth
TOPICS OF INTEREST
COMMODITY TRENDS
Ò  Domestic market is exceptional
Ò  Strong U.S. dollar
Ò  High prices continue
Ò  Changing diets
Ò  Growth in beverage industry
Ò  Livestock outlook positive
Ò  Genetics exports
KEEP AN EYE ON…
Ò Trade Promotion Authority (TPA)
Ò Trans Pacific Partnership (TPP)
Ò West Coast Port Situation
Ò Country of Origin Labeling (COOL)
Ò Canada’s BSE problem
Ò Hardwood Checkoff
Ò Cuba
UPCOMING EVENTS
Ò  Dubai Wood Show
É April 14-16, 2015
É Dubai, UAE
Ò  Beef Australia Expo
É May 4-9, 2015
É Rockhampton,
Australia
Ò  Taipei International
Food Show
É June 24-27, 2015
É Taipei, Taiwan
Ò  Sylva Wood Expo
É June 29-July 1, 2015
É Shanghai, China
THANK YOU!
Connecting producers to consumers and consumers to agriculture.
Tristan Asbury
Marketing Specialist – Food Products & Beverages
Tristan.asbury@mda.mo.gov
(573) 751-5611
Melissa Miller
Marketing Specialist – Livestock
Melissa.miller@mda.mo.gov
(573) 751-5613
Kayla Otto
Marketing Specialist – Forestry Products
Kayla.otto@mda.mo.gov
(573) 751-7213
Brenda Siegler
Marketing Specialist – Grains
Brenda.siegler@mda.mo.gov
(573) 522-9560

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Agri business marketing forum mda

  • 1. PROMOTING MISSOURI PRODUCTS Tristan Asbury, Melissa Miller & Kayla Otto Marketing Specialists Missouri Department of Agriculture
  • 3. WHO WE ARE… Ò Agriculture Business Development (ABD) É AgriMissouri É Market News É Missouri Agricultural & Small Business Development Authority (MASBDA) É International Marketing Ð 4 Marketing Specialists Ð 2 Development Coordinators
  • 4. WHAT WE DO… Ò  Export Consultation Ò  Export Documentation Ò  Memberships/Partnerships Ò  Trade Shows Ò  Trade Missions Ò  Trade Leads Ò  Foreign Trade Offices
  • 6. FORESTRY INDUSTRY Ò  15.4 million acres É  1/3 of Missouri Ò  $7.3 billion industry Ò  388 Sawmills Ò  6 Cooperages Ò  Largest producer: É  Walnut É  White oak staves É  Wood pallets É  Charcoal
  • 7. FORESTRY PRODUCTS Ò  Forest products rank #5 in ag exports É  $169 million Ò  Top Exports: É  Hardwood Lumber É  Wooden Casks É  Hardwood Logs É  Oak Lumber É  Ties Ò  Top Export Partners: É  China É  Canada É  Mexico É  Japan É  Germany
  • 8. HARDWOODS/SOFTWOODS HARDWOODS: SOFTWOODS: Ò  Ash Ò  Cherry Ò  Cottonwood Ò  Hickory Ò  Hard Maple Ò  Soft Maple Ò  Red Oak Ò  White Oak Ò  Yellow Poplar Ò  Black Walnut Ò  Red Cedar Ò  Yellow Pine
  • 9. MEMBERSHIPS/FUNDING Ò  Missouri Forest Products Association (MFPA) Ò  Hardwood States Export Group (HSEG) Ò  American Hardwood Export Council (AHEC) Ò  Softwood Export Council (SEC) É Funding available
  • 10. FOOD/BEVERAGE INDUSTRY Ò  Product Areas É Food Ingredients É Beverages É Processed/Prepared Foods É Snack Foods É Wine & Craft Beer Ò  Food Export Midwest Ò  Wine & Grape Board
  • 11. FOOD/BEVERAGE EXPORTS Ò  Prepared foods rank #3 in ag exports É  $263 million Ò  Wine & Craft Beer rank #10 in ag exports É  $90 million Ò  Top Exports: É  Prepared Foods É  Wine & Beer É  Condiments & Sauces É  Vegetable Oil NESOI É  Non-Alcoholic Beverages (juices, coffee, tea, etc) Ò  Top Export Partners: É  Canada É  Mexico É  United Kingdom É  China É  Philippines
  • 12. GRAIN INDUSTRY Ò  Product Areas É  Corn É  Rice É  Soybeans É  Wheat É  Cotton É  Oil Seeds É  Other Grains Ò  Rice – 4th É  14 million cwt Ò  Soybeans – 6th É  260 million bushels Ò  Corn – 7th É  628 million bushels Ò  Cotton – 8th É  570,000 bales
  • 13. GRAIN EXPORTS Ò  Soybean meal ranks #2 in ag exports É  $276 million Ò  Feeds & fodders rank #4 in ag exports É  $186 million Ò  Corn ranks #6 in ag exports É  $167 million Ò  Soybeans ranks #7 in ag exports É  $161 million Ò  Distillers grains rank #8 in ag exports É  $104 million
  • 14. LIVESTOCK INDUSTRY •  Beef Cattle •  Dairy Cattle •  Horses, Donkeys, Mules •  Pigs •  Sheep •  Goats •  Poultry (chicken & turkey) •  Rabbits •  Aquaculture •  Exotics (llamas, alpacas, bison, elk) •  Genetics
  • 15. LIVESTOCK INVENTORY & EXPORTS Ò  Inventory É 2nd in Beef Cows (1.8 million head) É 7th in Hogs (2.35 million head) É 5th in Turkeys (16 million head) É 9th in Broilers (46.8 million head) Ò  Exports: É Beef & Beef Products ($7.4 million) É Pork & Pork Products ($236 million) É Poultry Meat & Products Ex. Eggs ($7.2 million)
  • 16. U.S. LIVESTOCK GENETIC EXPORT, INC. Ò  Foreign Market Development Program (FMD) Ò  Market Access Program (MAP) Ò  Quality Samples Program (QSP) Ò  Cochran Fellowship Program Ò  Emerging Market Program (EMP) Ò  http://www.uslge.org/
  • 17. WHY GO INTERNATIONAL? Ò Increase sales & profit Ò Resource procurement Ò Economic factors Ò Growth
  • 19. COMMODITY TRENDS Ò  Domestic market is exceptional Ò  Strong U.S. dollar Ò  High prices continue Ò  Changing diets Ò  Growth in beverage industry Ò  Livestock outlook positive Ò  Genetics exports
  • 20. KEEP AN EYE ON… Ò Trade Promotion Authority (TPA) Ò Trans Pacific Partnership (TPP) Ò West Coast Port Situation Ò Country of Origin Labeling (COOL) Ò Canada’s BSE problem Ò Hardwood Checkoff Ò Cuba
  • 21. UPCOMING EVENTS Ò  Dubai Wood Show É April 14-16, 2015 É Dubai, UAE Ò  Beef Australia Expo É May 4-9, 2015 É Rockhampton, Australia Ò  Taipei International Food Show É June 24-27, 2015 É Taipei, Taiwan Ò  Sylva Wood Expo É June 29-July 1, 2015 É Shanghai, China
  • 22. THANK YOU! Connecting producers to consumers and consumers to agriculture. Tristan Asbury Marketing Specialist – Food Products & Beverages Tristan.asbury@mda.mo.gov (573) 751-5611 Melissa Miller Marketing Specialist – Livestock Melissa.miller@mda.mo.gov (573) 751-5613 Kayla Otto Marketing Specialist – Forestry Products Kayla.otto@mda.mo.gov (573) 751-7213 Brenda Siegler Marketing Specialist – Grains Brenda.siegler@mda.mo.gov (573) 522-9560