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Agile Product
Ownership
Dr. David Michel
david.michel@tessella.com
@DavMichel76
Quick questions
before we start…
What’s your definition of success?
Feature
A
Feature
B
Feature
C
Are you running a Feature Factory ?
Declaring Victory
Too Soon
Scope On Time Outcome Win?
Great Landing,
Wrong airport.
Questions we are interested in…
• Did this deliver value to the customer?
• What impact did it have on their business?
• Are they actually using the software?
• Are we building the right thing?
• Are we on track?
• How are we doing in terms of budget?
• Will we be able to finish in time?
EPIC
Features
Mr. Product Owner
The Team
The conversations should include:
• How do we assess the impact on
the business?
• How do we judge whether this was
the right thing to build?
Where does
the Product
Backlog
come from?
Tim
e
# stories
Stories when created
Stories when developed/done
• The PO knows what ought to
be developed up front.
• The dev team works on
hardest/riskiest items first,
leaving the easier ones for
later (so they are faster at the
end)
• Predicted end date converges
to the left has time passes.
Tim
e
# stories
Stories when created
Stories when developed/done
• The dev team works on the
easier first, leaving the
hardest/riskiest for later…
• Culture where team is
desperate to appear busy?
• End date every hard to predict
Backlog with stories of different size
and level of refinement
Priority
• Useful for the dev team to have
the highest priority items as the
smallest, and most refined items
• BUT, the fact that a story is
unclear does not mean is has low
value or is not important!
• Those stories should perhaps be
the ones to be worked on sooner
rather than later!
• The criteria for priority should be
value/risk, not “known”
Tim
e
# stories That’s the ideal curve, when
the Product Owner knows
what he/she is doing
When you’re constantly
learning from feedback (i.e.
when you are agile)
Tim
e
# stories
Stories when they are created
Stories when are developed/done
• You need something else to
measure progress – Cannot
tell when you’ll be finished
• You need to become value-
driven, with different kind of
metrics
22
Kano Model
You’ll need more than a simple backlog!
24
Value Proposition Canvas
25
Value Proposition Canvas
Story Mapping
Story Mapping
Impact Mapping
Impact Mapping
The product-shaped hole
Where does
the Product
Backlog
come from?
Requirements
or
Product Design
Decisions
If it’s your decision, it’s design.
If it’s not, it’s a requirement
“
”
Product design decisions
need to be tested & validated
Just like technical ones are
Discovery
Delivery
Figuring out
what to build
Then build it
• No validation of product design decisions
• Which are all made up front
37
Dual Track Agile
38
Dual Track Agile
http://www.jpattonassociates.com/dual-track-development/
• Pay-to-learn: iterative,
innovative, discovery,
deliverables = learning
outcomes
• Build-value:
incremental, progress
metrics = # stories
completed
• Trim-the-tail: Kanban,
refinement before a
release
Disciplined Learning: Risk Reduction = Knowledge Acquisition
How do you validate the learning?
Minimal Viable Product
Experiment
Effort
Effort
Effort
Confidence
Lunch
Holiday
Car
House
Effort
Confidence
Lunch
Holiday
Car
House
Effort
Confidence
Lunch
Holiday
Car
House
Stupid &
Expensive
Stupid &
Wasting time
Effort
Confidence
Lunch
Holiday
Car
House
Stupid &
Expensive
Stupid &
Wasting time
These are
all MVE
tests!
Effort
Confidence
Lunch
Holiday
Car
House
Stupid &
Expensive
Stupid &
Wasting time
These are
all MVE
tests!
Learning from user interviews
?

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Agile Product Ownership