The document outlines the agenda for a 3-day workshop in Marrakech, Morocco focused on using social media against HIV. Day 1 includes sessions on the HIV epidemic in the MENA region, the social and political environment, mapping social media in the Arab world, and lessons learned from using social media during the Arab Spring. Day 2 covers using social media in the response to HIV and case studies of viral documentaries. Day 3 involves presenting recommendations from group work on strategic partnerships, capacity building, integrating social media in HIV plans, and security issues.

1. Going Viral against HIV
Workshop Agenda
Marrakech, June 18th-20th 2012
DAY 1
Opening Session
8:30-9:00 Registration
9:00-9:20 Welcome Speech:
ALCS, ESAV
University & AIDS Project Overview:
A. Abadie, ALCS, Morocco
9:20-9:50 Introductions and expectations of participants
9:50-10:00 Review of the Workshop Agenda
A. Abadie, ALCS, Morocco
10:00-10:15 COFFEE BREAK
Overview of the new environment in the MENA region
10:15-10:30 Overview of the HIV Epidemic in the MENA Region: Challenges and
Opportunities
Dr. H. El Rhilani, UNAIDS, Morocco
10:30-10:45 Social and Political Environment & HIV: Obstacles and Dynamics
R. Bouchaddakh, Association de défense des libertés individuelles, Tunisia
10:45-11:00 Panorama of social networks
J.Toutain, Woosh.ma, Morocco
11:00-11:15 Making Social Media Work for You
C. Zablocki, Mason & Dixon, France
11:15-11:45 Discussion
Mapping social media in the Arab world

2. 11:45-12:00 Arab Women and Social Media
R. Mourtada, Dubai school of government, United Arab Emirates
12:00-12:15 Social Networks Users Profile in Morocco
H. Sqalli, CESEM (HEM), Morocco
12:15-12:45 Discussion
12:45-14:15 LUNCH
Feminism 2.0: Lessons learned
14:15-14:30 Integrating Online and Offline Tools to Change Social Acceptability of
Sexual Harassment in Egypt
R. Chiao, Harass Map, Egypt
14:30-14:45 From the Virtual to the Ground: Women Rights in Morocco
R. El Forkani, Women Shoufouch, Morocco
14:45-15:00 La Barbe : A Feminist Activism Targeting Men
C.Zankpe-Yovo, La Barbe, France
15:00-15:30 Discussion
15:30-16:00 COFFEE BREAK
16:00-17:30 Use of Social Media During the Civil Movements: Lessons Learned
from the Arab Spring
Moderator: M. Daïf
Speakers: R. Bouchaddakh, Association de défense des libertés
individuelles, Tunisia; M. Mostafa, activiste des droits de l’homme, Egypt
17:30-18:30 ESAV Students’ Short-Movie Stories
18:30-19:30 Posters Exhibition “Le peuple veut ! »: Arab Spring in Graphism

3. DAY 2
9:00-9:15 Day 1 Summary
Using Social Media in the Response to HIV
9:15-09:30 AIDS Organizations and Use of Social Media in MENA
A. Abadie, ALCS, Morocco
9:30-9:45 UNAIDS Strategy to Mobilize Social Networks for HIV and Young People
Dr. H. El Rhilani, UNAIDS, Morocco
9:45-10:00 CrowdOutAIDS : A New Definition of Youth Leadership
T. Maarouf, FMS, Egypt
10:00-10:15 #SidaBloggingDay: Community-based Mobilization 2.0
I.Bouhafs, Aniss, Algeria
10:15-10:30 Social Media and Civil Society: Opportunities and ConstrainsTanmia.ma’s
Experience
N. Achemlal, Tanmia.ma, Morocco
10:30-11:00 Discussion
11:00-11:15 COFFEE BREAK
Documentaries on a Mission: Making Movies for Public Engagement (Case
Studies)
11:15-12:15 KONY 2012: Analysis of a Successful Viral campaign
M. Daïf,
O. Mellouk ITPC-NA , C. Zablocki, V. Melilli ESAV
12:15-12:30 Missing the Target North Africa: Example of Web-based Advocacy by
ITPC
C. Zablocki, France
12:30-13:00 Discussion
13:00-14:30 LUNCH
GROUP WORK
14:30-14:45 Introduction to Break-out Discussions

4. A. Abadie, ALCS, Morocco
14:45-17:30 Group work:
(coffee break 1. Building strategic media partnerships for social change between
included) funders, media makers & NGOs
2. Capacity building needs for non-profit organizations
3. Integrating social media in AIDS-related activities: Ex. National
Strategic Plans
4. Building alliances between feminist and HIV/AIDS movements
5. Security, risk management and social media

5. DAY 3
9:00-9:15 Day 2 Summary
9:15-10:15 Plenary Breakout Discussion’s Restitution
10:15-10:45 Discussion
10:45-11:00 COFFEE BREAK
Closing session
11:00-11:15 Summary of Recommendations
A. Abadie, ALCS, Morocco
11:15-11:45 Discussion
11:45-12:00 Evaluation of the Workshop
12:00-12:15 Closing Remarks
ALCS
12:15-14:00 LUNCH