DEAL 2015 - POST SHOW REPORT

14th – 16th APRIL 2015 THE ARENA & SHEIKH SAEED HALL -1 DWTC DUBAI UAE

VENUE:
The Arena & Sheikh Saeed Hall -1
EDITION:
21st
DATES:
14th – 16th April
SHOW SIZE:
13764 sqm
NEW EXHIBITORS:
64
PARTICIPATING EXHIBITORS:
Over 300 from 33 Countries
CONTRACTS SIGNED:
Over AED 1.2 Billion
FREQUENCY:
Annual
VISITORS:
7189
NEXT EDITION:
2016
Show Information
No. 1 Attractions Expo In
Middle East & Africa Region

Show Summary
The largest Amusement and Entertainment Show
in the Middle East was officially inaugurated by
H.E. Abdul Rahman Saif Al Ghurair, Chairman
– Dubai Chamber , marking it’s 21st year
DEAL grew by 35% this year, in
which contracts worth over
AED 1.2 Billion were signed at the
Show
DEAL is Middle East’s gateway for all the
participants and associates within the amusement
and entertainment industry which can boost their
growth and give them a smooth transition into the
Region’s market
Apart from bringing attention to several innovations,
DEAL 2015 projected cutting-edge inventions like much
-anticipated - augmented reality games, 9D park rides,
family entertainment Centre equipment, among the
endless array of ingenious modernizations presented

Exhibitors
of exhibitors felt their objective
of generating sales at the show
was met
of exhibitors felt the objective of
launching new products at the
show was met
of exhibitors rated the overall
participation at the show as
good and excellent
of exhibitors rate the quantity
of visitors to the show as good
and excellent
91%
88%
90%
87%
A GREAT SHOW FOR THE EXHIBITORS
More Than
300
Exhibitors
Many renowned brand names
were added to the vast brands
list showcased this year where
they benefitted immensely
EXHIBITORS ATTENDENCE

Key Exhibitor Categories

Visitors
The wagon wheel reflects the QUALITATIVE VISITORS at DEAL 2015
52% of the visitors are top tier Management
capable of making on the spot decisions.
38% of the visitors are 2nd Tier Decision
Makers who has a high influential ability in
making business decisions.

Visitors
Evaluate & Place Orders
To Identify Possible Joint Venture
To Meet Existing Suppliers / Manufacturers
To Acquire New Agency / Representation
To Evaluate New Product & Technologies
Others
51%
46%
29%
27%
25%
7%
MAIN OBJECTIVES OF VISITING VISITORS BY CONTINENT

Marketing & Communication
PRINT MAGAZINES RADIO ONLINE OTHERS
• Radio 4
• City FM
• Radio Mirchi
• Al Khaleejiya
• Dubai Eye
• Virgin
• Gulf News
• Al Ittihad
• Al Khaleej
• Al Bayan
• Gulf Times -
Qatar
• Al Sharq -
Quatar
• Okaz - KSA
• Times Of Oman
• Kuwait Times
• Al Ayam -
Bahrain
• Euro Amusement
Professional - Germany
• Facto Edizioni Srl - Italy
• Funworld Magazine -
United States of America
• Gulf Property - United
Arab Emirates
• Hot Games - Taiwan
• Intergame - United
Kingdom
• Interpark - United Kingdom
• Kirmes Park Revue &
Sammler Journal - Germany
• Park World Magazine -
United Kingdom
• The Amusement Industry
Catalogue - Russia
• AME Info
• Dubai PR
Network
• Middle East
Events
• My UAE Guide
• Trade Arabia
• Your Guide
• Social Media
• Online adverts
• Newsletters

Print Ads

Public Relations
PRE-SHOW MEDIA COVERAGE

Public Relations
DURING & POST-SHOW MEDIA COVERAGE

Electronic Media

What Visitors Had To Say...
“I am a regular visitor at DEAL and have been here for the past 5 years. My visit to
DEAL is mainly of business nature. I quite like the exhibition as my experience with the
show has been very great. To pledge my commitment to DEAL I would certainly be
coming next year too”
AMEEN AHMED - YEMEN
JEREMY AMALRIC - DUBAI
AKBAR NASIR - IRAQ
“I got a good experience form the show and got to see new games and more and more
companies with a host of products. I am a regular visitor and I feel this year's show was
better than last year and has helped me in my business. Hope to visit DEAL next year and
every year”
“It a great opportunity to come here and see new different products and see what's
available in the market. I am a regular visitor and it's my third year now. We brought a
product and distribute it here and it has been a fruitful experience for me which has helped
me in my business. The show has been bigger than last year and would be great if DEAL
could get more products from Europe”

What Visitors Had To Say...
“This is the first time I have come to know about the exhibition. My experience has
been quite good as there are a lot of games and I see a lot of visitors coming to purchase
them. It a good place to come and see different games and technologies in the market
and would definitely want to come next year too”
GIRISH SHAHANI - INDIA
YASER AHMED - SUDAN
DAMMON PAUL - NEW ZEALAND
“This is the first time I have come to know about the exhibition. My experience has been
quite good as there are a lot of games and I see a lot of visitors coming to purchase them.
It a good place to come and see different games and technologies in the market and would
definitely want to come next year too”
“I regularly visit this exhibition. It has helped me in my business deals as I have come
across new products. I hope that more visitors come and visit all the booths at the
exhibition”

What Exhibitors Had To Say...
“DEAL Show is a strategic event for the FEC industry not only in the UAE but the entire region, as it influences
the stakeholders’ networking locally and internationally and brings the top of the range solutions and
technologically advanced play structures into our booming Middle Eastern markets. Landmark Leisure
participated as an exhibitor for the first time with our award winning Indoor Family Entertainment Centre brands
Fun City, Fun Ville and Fun Works. We showcased our innovative concepts, expansion plans and franchising
options that are available for investors. We have launched our latest play concept ‘Fun Block’ at DEAL, a trend
setting take on family entertainment centers that has at its core a massive play structure combined with
Trampoline concept, spreading across 563 sq.m and hosted over 100 activities for children from 1-12 years”
LANDMARK LEISURE - Mr. Silvio Liedtke, COO
“This has been first time we have exhibited at DEAL 2015. The event was a very successful one as we have
signed orders with best names in the entertainment industry.
DEAL has always been a great platform for the latest offerings in the market in terms of products, games, major
attractions, merchandise and technology in the leisure and entertainment industry.
The organizers at DEAL have done a great job and we thank them for their support”
Al-Othaim Leisure & Tourism Co. - Mr. Mohammad Attia- General Manager GCC,

“Year after year, The Dubai Entertainment Amusement and Leisure show (DEAL) is undoubtedly the perfect
showcase for new products and innovation in the fun business. We have been a part of DEAL for the last 16 years
and this year, we had the largest stand ever with 800 square meters of booth space and over 150 big box games
and attractions, that were tailor-made for the MENA Region. DEAL can no longer be framed as only a regional
show. Its appeal extends well beyond the Middle East and has emerged as one of the best global expos outside
USA for the LEISURE AND ENTERTAINMENT business. I strongly recommend DEAL for any company keen on
showcasing their product to the world market. Dubai and DEAL is the place to be”
Amusement Services International (ASI) : - Prakash Vivekanand, MD
“We’ve been exhibiting at DEAL since 1998, nearing almost 20 years. Every year we visit the show. We came
all the way from Italy and thanks to this exhibition that we found many customers from the Middle East. DEAL is
the best exhibition in the Middle East, probably even one of the best in the world. It keeps on getting bigger and
better. Twenty years ago, business was just fine. But now it’s growing! Since the last three years we have got
really great results from this market. We already had two contracts signed in this exhibition. When we get back to
Italy we expect to have more or less 40 contacts. We will be back at DEAL 2016. 100%. ”
FERRETTI INTERNATIONAL SRL - Ferretti Helenio

“It’s not our first experience at DEAL. We’ve been exhibiting at DEAL for several years. DEAL is a very
exciting platform especially for our company since we specialize in amusement rides. This year, the outcome has
been very good. I can say that this year we got more new customers coming. I’m also glad our regular customers
visited, too. This year, we offered new rides and I’m so happy that the market loved it. I predict that it’s going
to be good business. DEAL is very helpful in acquiring new clients. We saw an increase in customers, orders, as
this year’s exhibit is very successful. We want to come back next year. Well, definitely every year”
ZAMPERLA – Mr. Yasser Goneid, General Manager, Middle East
“We’ve been exhibiting at DEAL for almost 10 years now. It’s our major trade show in this part of the world and
very important to us. We’re seeing a lot of potential in the market here and are excited about the opportunities.
DEAL is a great way for us to maintain our existing connections, meet new people in the industry and showcase
our solutions. We’re definitely planning to attend next year”
PROSLIDE – Jeff Janovich, Vice President, B.D. and Strategic Accounts

Z
SIGN UP TODAY FOR DEAL 2016
@
www.dealmiddleeastshow.com

BOOK YOUR STAND TODAY!
THANK YOU
Looking forward to see you in
THE DEAL TEAM

DEAL 2015 - POST SHOW REPORT

Recommended

Recommended

More Related Content

What's hot

What's hot (8)

Viewers also liked

Viewers also liked (7)

Similar to DEAL 2015 - POST SHOW REPORT

Similar to DEAL 2015 - POST SHOW REPORT (20)

DEAL 2015 - POST SHOW REPORT