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Agency fact file (Saatchi & Saatchi)
This document summarizes information about the advertising agency Saatchi & Saatchi. It provides their website, logo, and describes their growth from a small start-up in 1970 to a large global agency today with over 130 offices in 70 countries. It also lists some of Saatchi & Saatchi's recent award wins including 32 Lions at Cannes Lions in 2014 and 14 statues from the ClioAwards. Finally, it analyzes one of Saatchi & Saatchi's advertisements for Toyota called "Invisible Driver" which aimed to show the car was fun for families.
Evaluation
Elishia Selby reflects on creating an audio-visual news bulletin project. Some strengths included researching news formats and preparing props. Weaknesses included the story dragging on and not fitting well. The finished project included a news report on Little Red Riding Hood with additional stories and characters to make it like a full BBC newscast. Various camera shots were used effectively. While not perfect, Elishia was pleased to expand the project scope and learn new skills in dubbing voices and using different programs.
Evaluation
The document summarizes an evaluation of a photography exhibition focused on macro and landscape photography. It discusses the inspiration for the subject matter, equipment used, editing process of 6 photos in Photoshop, strengths and weaknesses discovered, and feedback received. The key strengths were a black and white flower photo and beach landscapes, while the butterfly photo was the weakest due to over-editing. Feedback indicated changing the exhibition title to better fit the photos and focusing on a clearer theme.
Peer questionnaire
The document contains feedback from peers on a photographer's exhibition that included photos of landscapes, beaches, flowers, cats and butterflies. The peers generally felt the exhibition looked professional and the strongest photos were the beach photos that used framing and focus well. The butterfly photo was considered the weakest due to overediting and not being able to tell the subject. Suggestions for improvement included using a theme or colors to tie the photos together and choosing fewer photos so the viewer could focus on them better.
My photographs and opinions of them
The document contains a student's reviews of various photographs in the categories of portrait, macro, architectural, and abstract. For portraits, the student likes mysterious expressions and natural backgrounds. Macro photos are praised for details of insects and flowers. Architectural shots are liked for their sense of mystery or positive vibes from sky views. Abstract photos are appreciated for unconventional perspectives and well-timed water effects. However, some backgrounds are criticized as too plain, dark, busy, or having cropped elements.
Advertising techniques
The document outlines various advertising techniques used to promote products and services. Some key techniques mentioned include using beautiful models to associate products with attractiveness, celebrity endorsements to signal a product is worthwhile, and portrayals of peaceful environments or lifestyles to imply a product enables relaxation or self-improvement. Additionally, the document discusses using cute animals to elicit care or guilt from viewers, rhetorical questions to generate sympathy or thought, and statistical claims to suggest social proof or approval.
Unit 20 Audio-visual Location pictures
This document contains information from location pictures and interviews for a news story about a neighborhood development. It includes introductions, opinions from neighbors who were interviewed on location, and footage from two different public opinion locations to get a variety of perspectives on the issue. The document appears to be notes and descriptions for the different scenes that will be included in a news package.
Recommended
Agency fact file (Saatchi & Saatchi)
This document summarizes information about the advertising agency Saatchi & Saatchi. It provides their website, logo, and describes their growth from a small start-up in 1970 to a large global agency today with over 130 offices in 70 countries. It also lists some of Saatchi & Saatchi's recent award wins including 32 Lions at Cannes Lions in 2014 and 14 statues from the ClioAwards. Finally, it analyzes one of Saatchi & Saatchi's advertisements for Toyota called "Invisible Driver" which aimed to show the car was fun for families.
Evaluation
Elishia Selby reflects on creating an audio-visual news bulletin project. Some strengths included researching news formats and preparing props. Weaknesses included the story dragging on and not fitting well. The finished project included a news report on Little Red Riding Hood with additional stories and characters to make it like a full BBC newscast. Various camera shots were used effectively. While not perfect, Elishia was pleased to expand the project scope and learn new skills in dubbing voices and using different programs.
Evaluation
The document summarizes an evaluation of a photography exhibition focused on macro and landscape photography. It discusses the inspiration for the subject matter, equipment used, editing process of 6 photos in Photoshop, strengths and weaknesses discovered, and feedback received. The key strengths were a black and white flower photo and beach landscapes, while the butterfly photo was the weakest due to over-editing. Feedback indicated changing the exhibition title to better fit the photos and focusing on a clearer theme.
Peer questionnaire
The document contains feedback from peers on a photographer's exhibition that included photos of landscapes, beaches, flowers, cats and butterflies. The peers generally felt the exhibition looked professional and the strongest photos were the beach photos that used framing and focus well. The butterfly photo was considered the weakest due to overediting and not being able to tell the subject. Suggestions for improvement included using a theme or colors to tie the photos together and choosing fewer photos so the viewer could focus on them better.
My photographs and opinions of them
The document contains a student's reviews of various photographs in the categories of portrait, macro, architectural, and abstract. For portraits, the student likes mysterious expressions and natural backgrounds. Macro photos are praised for details of insects and flowers. Architectural shots are liked for their sense of mystery or positive vibes from sky views. Abstract photos are appreciated for unconventional perspectives and well-timed water effects. However, some backgrounds are criticized as too plain, dark, busy, or having cropped elements.
Advertising techniques
The document outlines various advertising techniques used to promote products and services. Some key techniques mentioned include using beautiful models to associate products with attractiveness, celebrity endorsements to signal a product is worthwhile, and portrayals of peaceful environments or lifestyles to imply a product enables relaxation or self-improvement. Additionally, the document discusses using cute animals to elicit care or guilt from viewers, rhetorical questions to generate sympathy or thought, and statistical claims to suggest social proof or approval.
Unit 20 Audio-visual Location pictures
This document contains information from location pictures and interviews for a news story about a neighborhood development. It includes introductions, opinions from neighbors who were interviewed on location, and footage from two different public opinion locations to get a variety of perspectives on the issue. The document appears to be notes and descriptions for the different scenes that will be included in a news package.
Team meeting of bringing together ideas sheet
Zephyr Advertisement is a creative agency developing an advertising campaign. Members of the creative team proposed various ideas for the company name, slogan, and color scheme. Stan suggested "Zephyr Advertisement", "Regenerating ideas", and a blue, orange, and black color scheme. Andrew proposed "Axel Advertising" and a red and black scheme. After discussion, the team selected "Zephyr Advertisement" as the company name, "Regenerating ideas" as the slogan, and a gold and black color scheme inspired by Stan and Andrew's ideas. Their target audience will be young adults.
Favorite pictures from collage
The document discusses several images that use bold colors which stand out against their backgrounds without distracting from the main subjects, including a caterpillar, butterfly, bee, seascape, and landscape. Color, detail, space, and contrast are praised for giving the images a sense of character, physicality, freedom, and peacefulness.
Exhibition ideas
The document discusses plans for a photography exhibition on macro and landscape topics. It considers potential exhibition titles and name ideas that reference the outdoors. The proposal is to layer multiple miniature photos on top of one another to create a single composite image. Photos will be taken around the student's school and in rural countryside areas, inspired by amazing internet photos. Costs of a camera, tripod, SD cards and possible photo editing in Photoshop are listed. The exhibition may be displayed in a frame rather than on cards.
Photography techniques and photographers
This document contains summaries of 5 photos by different photographers that impacted the author. The first photo by Shane Kalyn shows a ghostly island floating in the clouds in Tumuch Lake, evoking feelings of being lost and free. The second photo by Joe Motohashi contrasts a bird's white eye against blurred flowers, bringing feelings of peace and wonder. The third by Marc Henauer depicts an underwater park in Austria after spring flooding. The fourth by Spencer Black uses long exposure to capture the movement of blue ghost fireflies in a dark forest. The last landscape photo by Julie Fletcher shows a beach with lightning-struck trees during a perfect disaster.
Unit 20 Audio-visual Synopsis
A news report summarizes a story where Little Red Riding Hood is on trial for attempting to murder her grandmother and the grandmother's dog. The report interviews neighbors and gathers public opinions on the shocking case. Little Red Riding Hood faces a lengthy trial as the story has gripped the nation. The reporter concludes outside the courthouse.
Annotating news pic
The document appears to be a layout for a television news broadcast, with labeled sections for the studio, guest, news anchor, headlines/story, channel, time, and ticker. It lists the basic elements and structure of a typical TV news program in a simple visual format.
Unit 18 final evaluation
This document provides a self-evaluation of the student's work on a group project to design an advertising company. The student describes their individual logo, slogan, and bottle designs created for the project. They reflect that their initial logo name "Logomotion" did not seem professional but they liked the shape. They worked well as a group, completing all tasks on time. For their final bottle design, they created a print advertisement featuring a bottle reflection in icy water to represent the name "Quantic Fresh". Overall, the student feels they fully participated and successfully completed all parts of the challenging project.
A modern tale
Little Red Ridinghood bakes muffins for her grandmother but must walk through a forest to deliver them. A wolf follows her and arrives at the grandmother's house first, eating her and dressing in her clothes. When Little Red Ridinghood arrives, she has an exchange with the wolf before screaming for help. A nearby woodcutter hears and rescues them by chopping open the wolf's stomach. In the modern version, Little Red Ridinghood and the woodcutter devise a scheme to kidnap the grandmother for money and fame but are discovered and jailed.
The script
This document appears to be a script for a bank robbery scene involving two characters, Alex and Owen. It is divided into 8 scenes showing their planning of the robbery, entering the bank while threatening patrons, unlocking a locker, an explosion occurring, taking money, and Owen shooting his gun while walking away. The script provides a basic outline of the key events and progression of the bank robbery plot.
Marketing our product
We plan to advertise our water product Quantic Fresh on the London Underground system which sees over 1 billion passengers annually. We would distribute the product at convenience stores, petrol stations, Tesco Express and One Stop initially in the UK and hope to later expand distribution. To compete in the water industry, we will offer Quantic Fresh in different flavors and colors to be affordable and enjoyable for various consumers. We also hope to partner with a professional sports team to increase brand awareness and showcase how adaptable the product is in different markets.
Annotating a newpaper
The document summarizes key elements of a newspaper's structure and design. It discusses sections like the masthead, price and date, headlines, use of color, bylines, body text, captions, and edition stars. The skyline, headline, stand first, and turn are meant to entice readers to explore different parts of the newspaper for more information on stories.
Factual Media Formats
This document lists various media formats including print, audio, audio/visual, and text, and provides examples of each format along with common conventions used. Print formats include newspapers, magazines, websites, and brochures. Audio formats are radio and podcasts. Audio/visual includes television and film. Text refers to social networking. Examples are given for each format such as specific newspapers, magazines, websites, radio stations, TV news and shows, and social networks.
Evaluation (Music video)
Elishia produced a narrative music video for a class project. She worked with a group to film scenes depicting a story where a husband attacks his wife. Elishia played the wife. In editing the video, Elishia added effects like slow motion and pictures synced to the beat of the song. She received positive feedback from her teacher and peers for the camera work, editing, narrative, and syncing to the music. However, Elishia also identified areas for improvement, such as incorporating more camera shots and transitions between clips.
New and Improved!
This document does not contain any substantive information to summarize in 3 sentences or less. The text appears to be incomplete or invalid.
Newspaper glossary
The document defines common newspaper terms such as masthead, headline, standfirst, byline, caption, bodytext, and skyline. The masthead contains the newspaper title, headlines summarize articles, standfirsts add detail to headlines, bylines identify authors, captions describe images, bodytext is the main article text, and skylines promote other newspaper sections.
Types of music videos
This document defines and provides examples of four types of music videos: narrative music videos tell a story through video; performance music videos focus on filmed musical performances; conceptual music videos are based around unusual, obscure, or surreal concepts; and art clip music videos contain no narrative or lip-syncing, instead serving as a visual accompaniment to the music.
4 tv advert analysis
The document analyzes several advertisements including for Honda (2003), Sony (2005), John Smiths beer (2002), and T-Mobile (2009). It summarizes each ad's visual/text components, music/sound effects used, intended audience, and overall meaning or message conveyed. Key details provided for each ad include the production company, visual elements shown, any music or audio, and the high-level meaning or what the ad aims to communicate to viewers.
Unit 1 research methods
The document discusses research methods for creating new media products, including primary, secondary, qualitative, and quantitative research. It then asks about the specific research methods used for assignments in year 11 photography and advertising units, how the information was stored, and what additional research could be done for future projects. Research for the assignments included primary questionnaires and focus groups, secondary research on the internet, and qualitative and quantitative data from surveys. Information was stored in PowerPoint presentations, bookmarks, and files on the computer and in folders. For future projects, the response suggests conducting audience research and analysis of films, music videos, artists, and genres.
Print adverts
The document provides an analysis of print advertisements for Nike trainers, Volvo cars, and BMW cars. For each advert, the document identifies the product, what is being advertised, messages about the product, intended audience, type of advert, and opinion on effectiveness. Key details given include that the Nike advert focuses more on the production process than the product, the Volvo advert humorously portrays family adventures, and the BMW advert compares the car to a shark to represent its power and ability to navigate traffic.
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Team meeting of bringing together ideas sheet
Zephyr Advertisement is a creative agency developing an advertising campaign. Members of the creative team proposed various ideas for the company name, slogan, and color scheme. Stan suggested "Zephyr Advertisement", "Regenerating ideas", and a blue, orange, and black color scheme. Andrew proposed "Axel Advertising" and a red and black scheme. After discussion, the team selected "Zephyr Advertisement" as the company name, "Regenerating ideas" as the slogan, and a gold and black color scheme inspired by Stan and Andrew's ideas. Their target audience will be young adults.
Favorite pictures from collage
The document discusses several images that use bold colors which stand out against their backgrounds without distracting from the main subjects, including a caterpillar, butterfly, bee, seascape, and landscape. Color, detail, space, and contrast are praised for giving the images a sense of character, physicality, freedom, and peacefulness.
Exhibition ideas
The document discusses plans for a photography exhibition on macro and landscape topics. It considers potential exhibition titles and name ideas that reference the outdoors. The proposal is to layer multiple miniature photos on top of one another to create a single composite image. Photos will be taken around the student's school and in rural countryside areas, inspired by amazing internet photos. Costs of a camera, tripod, SD cards and possible photo editing in Photoshop are listed. The exhibition may be displayed in a frame rather than on cards.
Photography techniques and photographers
This document contains summaries of 5 photos by different photographers that impacted the author. The first photo by Shane Kalyn shows a ghostly island floating in the clouds in Tumuch Lake, evoking feelings of being lost and free. The second photo by Joe Motohashi contrasts a bird's white eye against blurred flowers, bringing feelings of peace and wonder. The third by Marc Henauer depicts an underwater park in Austria after spring flooding. The fourth by Spencer Black uses long exposure to capture the movement of blue ghost fireflies in a dark forest. The last landscape photo by Julie Fletcher shows a beach with lightning-struck trees during a perfect disaster.
Unit 20 Audio-visual Synopsis
A news report summarizes a story where Little Red Riding Hood is on trial for attempting to murder her grandmother and the grandmother's dog. The report interviews neighbors and gathers public opinions on the shocking case. Little Red Riding Hood faces a lengthy trial as the story has gripped the nation. The reporter concludes outside the courthouse.
Annotating news pic
The document appears to be a layout for a television news broadcast, with labeled sections for the studio, guest, news anchor, headlines/story, channel, time, and ticker. It lists the basic elements and structure of a typical TV news program in a simple visual format.
Unit 18 final evaluation
This document provides a self-evaluation of the student's work on a group project to design an advertising company. The student describes their individual logo, slogan, and bottle designs created for the project. They reflect that their initial logo name "Logomotion" did not seem professional but they liked the shape. They worked well as a group, completing all tasks on time. For their final bottle design, they created a print advertisement featuring a bottle reflection in icy water to represent the name "Quantic Fresh". Overall, the student feels they fully participated and successfully completed all parts of the challenging project.
A modern tale
Little Red Ridinghood bakes muffins for her grandmother but must walk through a forest to deliver them. A wolf follows her and arrives at the grandmother's house first, eating her and dressing in her clothes. When Little Red Ridinghood arrives, she has an exchange with the wolf before screaming for help. A nearby woodcutter hears and rescues them by chopping open the wolf's stomach. In the modern version, Little Red Ridinghood and the woodcutter devise a scheme to kidnap the grandmother for money and fame but are discovered and jailed.
The script
This document appears to be a script for a bank robbery scene involving two characters, Alex and Owen. It is divided into 8 scenes showing their planning of the robbery, entering the bank while threatening patrons, unlocking a locker, an explosion occurring, taking money, and Owen shooting his gun while walking away. The script provides a basic outline of the key events and progression of the bank robbery plot.
Marketing our product
We plan to advertise our water product Quantic Fresh on the London Underground system which sees over 1 billion passengers annually. We would distribute the product at convenience stores, petrol stations, Tesco Express and One Stop initially in the UK and hope to later expand distribution. To compete in the water industry, we will offer Quantic Fresh in different flavors and colors to be affordable and enjoyable for various consumers. We also hope to partner with a professional sports team to increase brand awareness and showcase how adaptable the product is in different markets.
Annotating a newpaper
The document summarizes key elements of a newspaper's structure and design. It discusses sections like the masthead, price and date, headlines, use of color, bylines, body text, captions, and edition stars. The skyline, headline, stand first, and turn are meant to entice readers to explore different parts of the newspaper for more information on stories.
Factual Media Formats
This document lists various media formats including print, audio, audio/visual, and text, and provides examples of each format along with common conventions used. Print formats include newspapers, magazines, websites, and brochures. Audio formats are radio and podcasts. Audio/visual includes television and film. Text refers to social networking. Examples are given for each format such as specific newspapers, magazines, websites, radio stations, TV news and shows, and social networks.
Evaluation (Music video)
Elishia produced a narrative music video for a class project. She worked with a group to film scenes depicting a story where a husband attacks his wife. Elishia played the wife. In editing the video, Elishia added effects like slow motion and pictures synced to the beat of the song. She received positive feedback from her teacher and peers for the camera work, editing, narrative, and syncing to the music. However, Elishia also identified areas for improvement, such as incorporating more camera shots and transitions between clips.
New and Improved!
This document does not contain any substantive information to summarize in 3 sentences or less. The text appears to be incomplete or invalid.
Newspaper glossary
The document defines common newspaper terms such as masthead, headline, standfirst, byline, caption, bodytext, and skyline. The masthead contains the newspaper title, headlines summarize articles, standfirsts add detail to headlines, bylines identify authors, captions describe images, bodytext is the main article text, and skylines promote other newspaper sections.
Types of music videos
This document defines and provides examples of four types of music videos: narrative music videos tell a story through video; performance music videos focus on filmed musical performances; conceptual music videos are based around unusual, obscure, or surreal concepts; and art clip music videos contain no narrative or lip-syncing, instead serving as a visual accompaniment to the music.
4 tv advert analysis
The document analyzes several advertisements including for Honda (2003), Sony (2005), John Smiths beer (2002), and T-Mobile (2009). It summarizes each ad's visual/text components, music/sound effects used, intended audience, and overall meaning or message conveyed. Key details provided for each ad include the production company, visual elements shown, any music or audio, and the high-level meaning or what the ad aims to communicate to viewers.
Unit 1 research methods
The document discusses research methods for creating new media products, including primary, secondary, qualitative, and quantitative research. It then asks about the specific research methods used for assignments in year 11 photography and advertising units, how the information was stored, and what additional research could be done for future projects. Research for the assignments included primary questionnaires and focus groups, secondary research on the internet, and qualitative and quantitative data from surveys. Information was stored in PowerPoint presentations, bookmarks, and files on the computer and in folders. For future projects, the response suggests conducting audience research and analysis of films, music videos, artists, and genres.
Print adverts
The document provides an analysis of print advertisements for Nike trainers, Volvo cars, and BMW cars. For each advert, the document identifies the product, what is being advertised, messages about the product, intended audience, type of advert, and opinion on effectiveness. Key details given include that the Nike advert focuses more on the production process than the product, the Volvo advert humorously portrays family adventures, and the BMW advert compares the car to a shark to represent its power and ability to navigate traffic.