The document discusses emerging methods for user experience research, including facial expression recognition, brain imaging using fMRI and EEG, and eye tracking. It notes both advantages and limitations of these methods. Specifically, it discusses how facial expressions can indicate emotions, how fMRI and EEG are used to study brain activity related to cognition and emotion, and how eye tracking provides insights into visual attention and cognitive processing. The document advocates that UX researchers cautiously adopt these new methods while being aware of their limitations and proper interpretation.
114. gaze plots are for qualitative analysis
neljapäev, 29. november 12
115. gaze plots are for qualitative analysis
neljapäev, 29. november 12
116. gaze plots are for qualitative analysis
neljapäev, 29. november 12
117. measures are for quantitative analysis
neljapäev, 29. november 12
118. practical classification of measures
Eye
tracking
MEASURES MEASURES
OF OF
Area Area Emotional Mental Cognitive Target Target
noticeabilit interest arousal workload processing findability recognizabi
Percentage of Number of Pupil diameter Pupil diameter Average fixation Time to 1st Time from 1st
participants who fixations on an duration fixation on the fixation on target
noticed an AOI AOI target to click
Number of Total dwell time Number of Number of visits
neljapäev, 29. november 12
119. time to 1 st fixation = noticeability measure
neljapäev, 29. november 12