Affise fraud protection
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The document discusses the problem of fraud in internet marketing, mobile advertising, and CPA/CPI networks. It notes that $4.2 billion is lost annually to non-human traffic and other fraudulent activities. The document then introduces Affise and ForenSIQ as a solution for real-time fraud detection and prevention across CPA/CPI networks. Their joint solution uses attribution trackers and fraud scoring to analyze traffic, conversions, and generate reports identifying fraudulent affiliates, offers, and conversions.
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• How to quantify the risk and economic impact of bad bots for your organization
• How bot activity varies across websites based on industry and popularity
• The worst offending countries, ISPs, mobile operators, and hosting providers
Bad bots are the key culprits behind web scraping, brute force attacks, competitive data mining, online fraud, account hijacking, unauthorized vulnerability scans, spam, man-in-the-middle attacks, digital ad fraud, and downtime.
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps
The document discusses findings from an investigation into instances of fraud related to in-app transactions and app installs. It presents data from a study of over 10 billion click events and 200 million in-app transactions from January to May 2015. The study found high levels of fraudulent clicks and in-app purchases globally and in many countries. Specifically, there were on average 2.57 fraudulent or unexplained clicks for every legitimate app install globally and over 7 fraudulent virtual goods transactions for every real purchase globally. The document provides fraud rates for various countries and recommends steps companies can take to prevent fraud.
Iron Mountain Training 3
The document summarizes the ULTRA ASP service from Avestar-IP, which provides continuous internet monitoring and analysis to help clients manage their intellectual property and defend against threats. It detects unauthorized uses of trademarks, links to clients, copycat sites, and other issues. The service logs all search results permanently and was designed for intuitive use. It also discusses the shifting IP environment with more organized online crime, and competitors in the IP enforcement space like MarkMonitor and Cyveillance.
IAB Best Practices Traffic Fraud Final
Very useful description and guidelines from the IAB about traffic fraud and digital ad fraud.
SOURCE: http://www.iab.net/member_center/traffic_of_good_intent_task_force
Faudalert_Data_Sheet
International telecom fraud costs the industry over $46 billion annually and losses are growing faster than revenues. iBasis developed FraudAlert, a fraud management solution that detects suspicious traffic patterns in near real-time by analyzing call detail records and comparing current traffic to past periods. FraudAlert helps identify and discontinue fraudulent traffic without redirecting it. It requires no large capital expenditures and expertise to quickly stop revenue leaks from unsolicited traffic.
Digital download – part 1 3 30-11
This document summarizes an upcoming workshop on understanding digital trends and changes in media consumption. It will cover why businesses should leverage the internet, trends in how media is consumed, and how to measure effectiveness online. Attendees will learn about tools to improve search results and increase opportunities. Examples of evolving media like augmented reality and QR codes are provided. Statistics on technology adoption and internet usage are reviewed. The document outlines what consumers research and purchase online and popular advertising sources. Finally, it previews contents of the next workshop on maximizing digital efforts.
Real-Time Fraud Prevention: Why a Clean, High-Quality Mobile AdTech Ecosyste...
Here is the presentation that AppLift held a Work Lab together with Smaato on mobile fraud detection and preventions at dmexco 2015.
During this presentation, Tim Koschella, AppLift CEO and Ragnar Kruse, Smaato CEO, went through the most common types of mobile fraud and then explore ways to fight them, both on the advertiser and publisher sides.
StubHub's Field Guide To Preventing Competitor Price Scraping, Unwanted Trans...
Retail TouchPoints' Retail Strategy & Planning Series session brought to you by Distil Networks
#RSPS15
Digital ad fraud superheroes the good guys by augustine fou
Digital ad fraud superheroes the good guys by augustine fouDr. Augustine Fou - Independent Ad Fraud Researcher
There are many good guys already fighting the fight against digital ad fraud. Here are a few of them, including some big ones. WeRank Traffic Analysis Presentation
This presentation discusses what we call Cyber Cancer and the four stages. How much of your Ad Revenue is being wasted?
Iab bots how to_find_them_webinar_2014_03_27
Bots and fraudulent traffic are a growing problem in digital advertising that threatens the integrity of the industry. Speakers at the webinar discussed how bots and botnets operate, how fraud occurs, and techniques used by fraudsters to generate fake impressions and clicks. They also outlined various methods for detecting fraudulent traffic, including behavioral analysis of cookies, activity patterns, and technical signals. Publishers were encouraged to proactively prevent fraud using third-party verification of traffic sources and viewability. Industry groups are working on standards and best practices to address issues around viewability, measurement, and improving traffic quality.
Pay Per Click Advertising - Click Fraud Proposal
PPC advertising can be intimidating. Here is an option to help convince a client that competitors are not a threat.
Display Ad Fraud Explainer by Augustine Fou
This document summarizes display ad fraud and provides examples. It explains that fraud involves fake sites with no real content and fake users or bots that load pages to generate fraudulent impressions and clicks. These bots can be run from data centers or compromised PCs. The document outlines several techniques used by fraudsters, such as ad stacking and spoofing, and describes how fraud has become more automated and programmatic as digital ads are increasingly bought and sold this way. It analyzes case studies and metrics from various sources on estimated fraud levels. The document is authored by an independent ad fraud researcher with a PhD and experience advising advertisers on technical fraud issues.
Are Bot Operators Eating Your Lunch?
Did you know 30% of Ecommerce website visitors are unsavory competitors, hackers, and fraudsters?
Fact is, online retailers are particularly susceptible to the effects of advanced bot threats, including competitive tactics like price scraping, product matching, variation tracking and availability targeting. Even worse, security breaches such as transaction fraud and account takeovers endanger the overall security of your website, customer base, and brand.
When aggressive scrapers caused repeated site slowdowns, Brian Gress, Director of IT Systems & Governance at Hayneedle, said enough was enough.
Key takeaways include how to:
- Stop competitors from scraping your prices and monitoring your inventory
- Reduce chargeback fees due to transaction fraud, carding and account hijacking
- Optimize your conversion funnel and enjoy clean analytics and KPIs
- Protect your brand image, reputation and SEO rankings
Bot Benchmark study - White Ops & DCN
Digital Content Next (DCN) conducted a study with 32 member companies and White Ops to analyze bot traffic. They found that DCN members had significantly lower bot traffic than industry averages, with 2.8% bots for display ads versus 23% from another study. Video ads saw an even greater reduction, with only 0.5% bots versus 11% elsewhere. However, some DCN members still experienced bot rates over 6%. The study concluded that premium publishers can maintain high human audience levels through quality control policies, direct sales, and transparency around inventory sources and metrics.
Mobile Marketing Trends and Strategies
Find out how direct response marketing is paving the way in mobile marketing and establishing strategies that are proven to work.
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2016 Bad Bot Report: Quantifying the Risk and Economic Impact of Bad Bots
2016 Bad Bot Report: Quantifying the Risk and Economic Impact of Bad Bots
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Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerGokila digital marketing| consultant| Coimbatore
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List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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website = https://digitaldiscovery.institute/
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Recently uploaded (20)
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Affise fraud protection
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- 3. Study: 40% of mobile clicks are accidental or fraudulent. WHAT ABOUT MOBILE? By Trademob.com report 3
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