This document is an affinity map for a family business. It provides questions to guide discussion among family members, owners, and employees about the past, present, and future of the family and the business. The questions focus on understanding family history, culture, values, and priorities; the business's resources, strengths, and goals; and how to steward the family patrimony and leave a legacy for future generations. The affinity map is intended to facilitate open communication and planning across generations in family businesses.