Slides from the Scribe Academy Webinar RAISING REGULAR FUNDS FOR ADDITIONAL COMMUNITY PROJECTS WITH AFFINITY LOTTERY

1. Scribe Webinar
Getting started with
weekly lottery

2. Partners in Possibility

3. At Woods Valldata, we’re here for
you and there for your supporters.

4. Working with you to
achieve your ambitions
Partner with over 100 not-for-profits
Providing outsourced fundraising services
Worked with 80% of our charity partners for over
five years
Market leading compliance
40+ years' experience
• Weekly Lottery
• Charity Raffle
• Response Handling
• Fulfilment
• Direct Debit Management
• Data Strategy and Insight

5. A game of chance; the
opportunity to win;
prize-led fundraising
What is a lottery?
Additional
income for
NFPs
Scratch Cards
Event-based draws
Tombola
Raffles
Weekly lotteries
Free Prize Draws

6. Choose your perfect fit with Woods Valldata

7. £400 SET
UP FEES

8. Why include lottery in your fundraising mix?
72.1%
64.4%
61.5%
54.8%
35.6%
32.7%
Additional income potential
Attracts different supporter profile
Acquisition
More fun product
Enables a different type of message
Retention
Why is Prize-Led Included in your Fundraising Mix?
Additional income
potential
Attracts different
supporter profile
Acquisition
More fun product
Enables a different type
of message
Retention
2022 Woods Valldata Individual Giving Survey Results: 186 responders

9. 9
Where does weekly lottery sit in your fundraising mix?
Legacy
Advocate
Major Donor
Regular gift
(committed gift or
lottery)
Multiple gifts (cash appeal or
raffle)
One off gifts (emergency or cash
appeal, raffle, free prize draw)
Lottery

10. 10
Where does weekly lottery sit in your fundraising mix?
Precept
Additional
Income

11. Achievements
Over 120 players signed up
and 80 winners in first year
Lower than average player attrition
6 projects benefitted from lottery income (so far)
Community benefits
Outreach work for local housing advice charity
Badger highway alongside some urban space in town
Improvements to local allotments
Kettering Food Bank
Theatre group outreach to young people
Kettering Town Lottery

12. Lottery statistics

13. 14
Affinity Lottery
recruitment vs
cancellations
-
2,000
4,000
6,000
8,000
10,000
12,000
Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23
Active Cancelled Recruited
Affinity Lottery is growing with
significant recruitment.
Note that the cancellation line is
not increasing in ratio with those
recruited.
Growth of Affinity Lottery shown with recruitment and cancellations

14. 17
Typical lottery player
Close to retirement or retired
Modest income, careful with money
Own their own, smaller, semi-detached
home (priced below av.)
Vocational qualifications
Happy with life
Love their garden, nature and family

15. 1. Lottery goals and objectives
What do you want to achieve with
your weekly lottery?
The fundamentals of weekly lottery – growth and retention
3. Strategy for retention
How will you keep people playing?
18
2. Strategy for growth
How will you get people to play?

16. 1. Do you need a Gambling
Commission licence?
Small society lottery licence or local
authority licence
Remote licence
Training
The fundamentals of weekly lottery - Operations
3. How long does it take to
set up?
Depends on the type of lottery
Consider internal resource and
who you will need
Consider player recruitment
Consider processing payments
and the draw
19
2. Are you set up to process
payments and run a weekly
draw?
In-house or outsource
Service user number
External lottery manager

18. Make your lottery stand out
Choose your…
Logo
Colour
Image (with GIF animation)
21
Adaptable template for desktop…

19. .
Make your lottery stand out
Choose your…
Logo
Colour
Image (with GIF animation)
And mobile

20. 23
Is Affinity Lottery right for you?
Unrestricted regular
giving income
Internal buy-in Keeping and nurturing
players
Acquisition investment
needed

21. • All the benefits of the Affinity
platform
PLUS
• Annual GC Compliance Webinar
• Linkedin closed networking group
• Access to partner only insights
Join the Affinity family
and share the lottery love
24

22. Lansdowne House, Bumpers Way, Chippenham SN14 6NG
T 01249 653444 E charities@woodsvalldata.co.uk

23. Set up a meeting
Book an Affinity
Lottery Demo
Prize-led fundraising
benchmarking and trends
Anytime 24th April, 11.00 90m
Book some time in with
Gemma to run through
setting up your own
Affinity Lottery
Benchmarks and discussion
around weekly lottery and
charity raffle fundraising in
the UK today.
Useful webinars
Only £400 to
set up and no
additional fees
on this ‘Pay
Per Chance’
model
An Introduction to
Weekly Lottery
16th April, 13.00 45m
The fundamentals of weekly
lottery with the opportunity
to ask questions directly to
the panel experts