The document outlines the creation of the AESG Group, which aims to promote responsible business practices in Africa through two main services: 1) rating services to help investors make sustainable investment decisions, and 2) advisory services to help organizations improve their ESG performance and reporting. The group is headquartered in Morocco and plans to open additional offices across Africa to serve the growing demand for sustainability services on the continent.

1. May 2016
Contribute to the responsible business practices of all economic actors
on the African continent

2. Part I: AESG Group dedicated to extra-
financial performance in Africa
1/ Background
2/ Current market offer
Part II: AESG Group’s offer
1/ AESG Advisory Services Offer
2/ AESG Rating Services Offer
CONTENTS
Part III: AESG Group structure & gouvernance
1/ Founding team
2/ Advisory Board

3.  Purpose: We, the founders, wish to contribute to the promotion and the achievement of responsible finance and
business practices by all economic actors active on the African continent
 The idea to create AESG Group is based on two observations:
Background
- A growing demand from economic actors on sustainability and on how to better integrate these aspects into their operations
- The absence of a leading player on our two types of services, and exclusively dedicated to the African market
 Objective: Provide a range of services contributing to an inclusive and sustainable development, based on international
standards and adapted to the contexts of the countries and their national policies.
 Morocco is in advance and is an exemple with regards to CSR
 Moroccan politics has the ambition and vision focused on Africa, benefits from political stability and favourable sociocultural
conditions
 An ideal geographical location and performant infrastructure especiallly regarding telecommunications and transport to
Europe and the continent.
« Morocco confirms a geopolitical vision that bestows the country with an essential role in the
future of an emerging Africa », His Royal Highness King Mohammed VI
Headquartered in Morocco

4. AESG Group’s offer is based on 2 distinctive activities:
The offer of d’AESG Group
Investors and asset
managers:
(banks, pensions
funds, investment
funds,...
2 - Services for continuous
improvement of business
practices:
1 – Rating services for investment
decision making:
Organisations:
(public and private
companies,
organisations,
Ministries &
authorities ,...
Advisory

5. Our 4 USP’s:
1. AESG Group is the only agency with francophone origins, facilitating the development on French speaking markets, and at the same
time, the diversified origins of the founders and partners makes our firm relevant in any lingustic and cultural context
2. AESG Group is positioned as an intermediairy between the best sustainability practices learnt during more that 10 years by the
founding partners, and the emerging panafrican markets.
 The konowledge of local contexts and the understanding of local challenges by the founding parners and the members
of the partner network composed of nationals from various European and African countries
 Combining diverse experiences and expertise of targeted markets and the capacity to develop services that correspond
to best international standards while adapted to emerging markets
 Benefits from the broad experience of the members of the Advisory Board
3. AESG Rating is the only sustainability rating firm exclusively focused on Africa and based in Africa.
4. The services of AESG Advisory are focused on providing a qualified opinion on client performance that guarantee that it will be in line
with the expectations of the local markets as well as with national and international requirements in terms of understanding,
thoroughness and relevance for all stakeholders
A full range of services

6. Rating services for decision
making in investments
Investors and asset managers: banks, pension funds,
investment funds,...
1

7. 2- Strategy &
Methods
1- SERVICES
2- Rating
AESG Rating offers services throughout the investment decision process:
« the social responsability of investors is dependent on and conditioned by the Social
Responsibility of companies. Taking this into account, we follow with intrest and
satisfaction the moroccan companies that volontarily have taken this road » His Royal
Highness, King Mohammed VI

8. • Annual ratings of sector panels of approx. 5 -10 companies. The rating of a company takes 6 - 7 days on
average
Added value of AESG Rating: Solid experience of extra financial ratings and investor relations. A parternship
with an african financial ratings firm allows us to offer a large line of both financial and extra-financial
services
We provide rating of sustainability performance and extrafinancial risks of organisations within 7 areas:
 Labour Practices - Human Rights - Environment - Gouvernance - Community Involvement and
development - Fair operating Practices - Consumer/Client issues
 The ratings are made by sector, on the basis of a criteria framework adapted to each sector
 The ratings cover a rating scale of 20 levels, from AAA to D
1- SERVICES
1. Ratings
The first building block of any sustainable investment strategy is accurate data.

9. 2. Strategies & Methods
Our services :
 Integration of ESG risks and opportunities in the investment process
 The creation and management of SRI Funds that can be thematic, « best in class » or exclusion
 Engagement in dialogue with investors on relevant ESG issues and continous improvement
1 - SERVICES
We facilitate investments in Africa that purposefully integrate ESG (Environment, Social and
Governance) criteria. We aim to stimulate our clients' best new developments with our
thinking on how to make sustainable investment and integration of ESG factors happen. More
effective ESG enables our clients' to build long-term value
• We do not manage money. We advise investment professionals on moving up the learning and
experience curves in ESG. We design sustainable investment policies, strategies and indexes that create
positive impacts through smarter sustainable investment ecosystems, adaptive ESG skill sets and ESG
architecture.
• In the medium term, we have the ambition to develop sustainability indexes for regional and national
stock exchanges
Added value of AESG Rating: Good knowledge of the actors and the contexts

10. Services for continuous
improvement of business practices
Organisations: private and public companies, organisations,
Ministries, authorities,...
2
Advisory

11. 4-Communication,
Tools & Reporting
AESG Advisory offers services for continuous improvement based
on 4 areas:
3- Evaluation &
Performance
Assessment
2- Stakeholder
involvement &
Training
1- Strategy
& Approaches
2 - SERVICES

12. Sustainability Strategy
 Formulate a strategy adapted to the activity, in
line with local and international requirements
and benchmarked to competitors
2 - SERVICES
1. Strategies & Approaches
Approches for implementation
 Formulate an approach to implement the stategy
with a participatory method, resulting in a
concrete implementation with prioritised actions
Example:
• Accompany an automotive industry group present on several continents on the updating of their
sustainability strategy. Based on a materiality matrix and in line with ISO26000, the existing
approach, we identifyed and prioritised the areas to integrate. We set-up a monitoring system
allowing each country to dispose of an action plan adapted to their context while targeting the
common performace level of the group.
Added Value of AESG Advisory:
• Experience in management of complex projects with interaction with various hierarchical levels and
country contexts. Solid expertise on methodology and the capacity to understand various sectors and
their challenges.

13. 2. Stakeholder involvement & Training
Stakeholder involvement
 Mapping and consultation of stakeholders for a
specific project
 Construction of stakeholder panels and /or the
running of consultation sessions on specific
themes
Training
 Establish internal comprehension and
consensus on key sustainability challenges
 Conduct sessions with management and
various internal actors involved in the
monitoring of sustainability performance.
2 - SERVICES
Example
• Training of a CSR committee in a Energy company on sustainability and their specific issues and
challenges as a sector
Added value of AESG Advisory:
• Experience from training of managers at all levels and groups of employees, internal and external
committees. Through our network we have access to many actors from the civil society, economic and
political and academic sphere in the regions where we operate.
t

14. 3. Evaluation & Performances measures
External opinion on the performance of a sustainability strategy:
 Sustainability Asessment: based on an internal framework or external (ISO26000, Global Compact,..) for
continuous improvement of policies and practices. Provides a thorough and qualified view of the company
 Requested CSR Rating: Assessment accompanied with ratings for external communication purposes
(shareholders, clients, investors, etc.)
Evaluation & Performances measures
2- SERVICES
Example:
• Assessment et rating of the maturity level based on ISO26000 of an african subsidiary of a mining
group that enabled the compairison of the performance with other entities within the group.
• Rating of an african subisdiary in Agroindustry for promoting extrafinancial performance to a
potential investor. Combined with a financial Rating.
Added value of AESG Advisory:
Solid experience of assessment and rating methodology. Expertise and understanding of financial data
and investor relations.

15. 4. Communication, Tools & Reporting
Business accountability as a means of achieving
development goals
 Communication content and tools that contribute to
shared knowledge and understanding both
internally and externally about challenges and
priorities
 We work with partners in our network that have the
expertise in all areas of comminication related to
sustainability
Reporting as facilitator for trade and investment:
 Reporting can vary from editing of sustainability
reports to turn-key solutions up to finished reports
(GRI4...).
 Tools that facilitate the collection and
consolidation of extra financial data as well as
tools for mesuring performance
Tools & Reporting
2- SERVICES
Example:
• Structuring of a CSR report of an african mining group: reporting protocol, indicators, training sessions and
benchmarking
• Assessment and review of the CSR report of an african bank
Added value of AESG Advisory:
Solid experience and knowledge of reporting methods and standards. We are accredited for the verification of
extra-financial data by Cofrac (France). We have a network of communication partners.
Communication

16. Localisations
Offices:
- Casablanca – HQ
- Cotonou (2015)
- Abidjan (2016)
- Brazzaville (2017)
Partners:
-Sweden
-France
-Morocco
-Côte d’Ivoire
- Congo
GEOGRAPHICAL LOCATION

17. The 2 founding partners of AESG Rating have a broad professional experience and can rely on a network of experts
and consultants that has been developed during the last 10 years
THE FOUNDERS
Ann-Katrin Dolium Hervé Gbego
Ann-Katrin worked for 9 years at VIGEO, the
leading European ESG Rating agency, first as senior
conultant, then in charge of Institutional relations
and lastly as Head of Africa-MENA markets
Hervé worked at the financial department of
l’Agence Française de Développement (AFD) and
as a consultant in audit firms where he worked
with companies such as Shell, Charmant France,
Sita France, as well as many SME’s
She has 15 years experience from international project management
of which in over 15 african countries. Her expertise covers evaluations
and ratings of ESGl performance as well as strategy and management
of ESG performance. Clients are international companies and
development banks as well as SRI investors and investment funds.
Ann-Katrin is a member of I&P investment fund and the et co-author
of the guide ”CRS practices by French companies in Africa”. She holds
a BA in Political Science and African studies and a Master in
Sustainability Management. Ann-Katrin is Swedish and fluent in
English and French .
He has been engaged is ESG issues for more that 10 years and
convinced that companies will have to take more responsabilities in
the environemntal and social areas. After obtaining a Master in
Sustianability and organsiations, he became an active member and
then administrator of the Sustainability club of the the National
Association of Chartered Accountants. In 2011 he founded Compta
Durable, the first accounting firm dedicated to sustainability and ESG.
www.compta-durable.com .
Hervé is a chartered accountant registered at the order of certified
accountants of Paris, France and Cotonou, Benin.
Hervé is French and Beninois.

18. ADVISORY BOARD
xxxGilles Genre-Grandpierre is an expert
in investments and project finance
since 1993 in the AFD and Proparco,
the French financial institution for
development cooperation.
Nicole Perkins in an expert on
environmental policy and management,
and sustainable socio-economic
development. She is American, the
founder of Planet H2O and has been
based in Morocco since 2002. She works
with the public, private and civil society
sectors to develop green growth.
Alain Dolium is an expert in digital
transformation and economic innovation.
He is the co-founder of South Mobile
Services, consulting firms on Digital
Transformation in Africa-Carribean-
Mercosur. He is mentor of the French
Business Tech in Abidjan
Mohamed Laqhila is an expert of development in the
Mediterranean region. He is le founder and CEO of
the AMP Consulting Group, dedicated to
accompanying companies and business leaders on
financial issues. He is the Vice-President Finances and
Consulting Méditerrané, a regional support network
for entrepreneurs and their development and
financing in the Méditerranan region
Jalal Hachimi Idrissi is an expert in labour relations
and working conditions. Jalal has long experience
from a large moroccan international corporations. He
is a member of the Employment and Social relations
commission of CGEM, of the AGFF HR Directors
association and of the Moroocan Institute for Social
Audits.
Not yet finalised

19. FOR MORE INFORMATION, CONTACT:
Ann-Katrin Dolium
ann-katrin.dolium@aesg-group.com
+46 76 328 00 67
Hervé Gbego
herve. gbego@aesg-group.com
+33 6 11 69 25 53
HQ :
104 Bis, Boulevard Abdelmoumen, Etage 4
Casablanca-Maroc