The document provides an overview of the Programme in Doing Business in Africa presented by USB-ED. The program aims to highlight opportunities in Africa and provide insights to effectively do business on the continent. It is aimed at individuals and organizations currently doing business in Africa or interested in expanding there. The 2-day program will cover topics such as the African economy, how the South African government can assist with expansion, legal structures for ventures, and case studies of companies like Standard Bank, MTN, and Shoprite. Speakers will include experts from both public and private sectors in South Africa and representatives from Kenya and Ghana. Participants will learn lessons from South African companies in Africa and gain an understanding of opportunities in specific countries.

1. Programme in Doing Business in Africa
Your global business
learning partner
Overview
Introduction
The African continent is now among the fastest growing regions in
the world after Asia and the Middle East. With increasingly stable
governments, trading platforms and transparency, it is possibly the best
time for companies, looking at increasing revenue streams through market
expansion, to consider branching into Africa. It is against this backdrop that
USB-ED presents the Programme in Doing Business in Africa.
What sets this intervention apart?
Many previous business endeavours into Africa failed through a combination
of lack of market knowledge, poor planning and ill-conceived perceptions
of the Africa market. Often these problems are exacerbated by a lack of
cultural understanding. The Programme in Doing Business in Africa aims
to highlight the potential that exists in Africa, as well as emphasising the
pitfalls associated with doing business on this continent. Furthermore, the
programme aims to provide insight into how obstacles to business can be
most effectively bridged.
Who
Who should attend?
This programme is aimed at any individual, consultant or organisation that
is currently doing business in Africa, or is interested to do so in the future.
Admission requirements
It is assumed that participants comply with the following requirements:
English language competence at NQF level 4. Sufficient ability to read and
comprehend learning material, write assignments and follow/participate in
discussions on pertinent issues.
Faculty profile
This programme is presented by speakers of the highest calibre, who are
experts in their respective fields and who will also be available to answer
questions from participants upon conclusion of their presentations.
• Richard Lord (International Business Development Executive)
Guest Speakers:
Guest speakers from public and private sector organisations will include:
• Dr Greg Mills (Brenthurst Foundation)
• Christiaan Saayman (Department of Trade and Industry)
• Clive Tusker (Standard Bank)
• Tony Mallam (Cape Venture Partners)
• Stanley Subramoney (PricewaterhouseCoopers)
• Brian Weyers (Shoprite)
Ghana High Commissioner or representative
Kenya High Commissioner or representative
Benefits
How would you benefit?
During this programme, participants will:
• Learn lessons from some of South Africa’s best known companies which
have already ventured into this territory.
• Be exposed to a better understanding of the development potential in
Africa.
• Learn how the South African government can assist entry into these
markets.
• Obtain valuable information on how to source funding for these
ventures, while also receiving exposure to a case study by one of South
Africa’s leading banks.
• Hear from representatives of two leading trading nations, Kenya and
Ghana, about what they are seeking from investors; and the best ways
to approach business in the respective countries.
• Understand the different business structure options that may be best
suited to a particular venture, based upon objectives such as
ownership, control and funding.
What
Content overview
DAY 1:
• Overview of the African economy, challenges and solutions
• How the South African Government is assisting South African
businesses aiming to branch into Africa
• Case Study: Standard Bank (lessons learnt)
• Assistance offered from South African Banks and Venture
Capitalists for companies entering Africa
• Why invest in Kenya – the springboard to East Africa
DAY 2:
Joint ventures, Subsidiaries, Partnerships
• Legal frameworks with regard to control of companies (joint
ventures, subsidiaries, partnerships)
• Case Study: MTN (lessons learnt)
• Why invest in Ghana? Seeking stability in West Africa
• Case Study: Shoprite (lessons learnt)
NQF Alignment
This programme is presented on the complexity level of an NQF level 5.
When & Where
Date & Venue
JOHANNESBURG
1 programme (duration 2 days)
• 23 – 24 November 2010
Class times: 08:15-17:30
1
2010

2. 2
Programme in Doing Business in Africa
Visit www.usb-ed.com
for more information
Programme in Doing Business in Africa
We have offices in Cape Town and Gauteng
Fees
Fees
R4 900
Fees include programme fees, programme material, lunch and refreshments,
and are payable before the commencement of the programme.
Payment Policy
It is of utmost importance that USB-ED be formally notified in writing of
cancellation 14 days prior to the commencement date of the programme.
A cancellation fee of 10% will be payable for cancelling fewer than 14 days
prior to the commencement of the programme.
Please note that programme fees and dates are subject to change.
Enquiries
Contact person
Carol Winson
Tel: +27 (0)21 918 4486
Fax: +27 (0)21 918 4478
Email: carol.winson@usb-ed.com