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Terp Bees  
Business Plan 
Make your day a little sweeter 
 
 
 
AREC 306 Group Project 
December 9, 2015 
 
Co­Founders: 
Liang Chai 
Hana Bekele 
Chyanne London 
Jinyi Kuang 
 
 
 
 
 
Table of Contents 
 
 
 
I. Mission and Overview………………….……….………..page 2 
 
II. Production Plan………………………………...……..…..page 4 
 
III. Production Calendar…………………...……………....….page 6 
 
IV. Marketing Plan………………………….……….………...page 7 
 
V. Explanation of Financial Plan….………………………….page 10 
 
VI. Balance Sheet 2015...………………………...…….……...page 11 
 
VII. Income Statement 2014…..………………………...……...page 12 
 
VIII. Income Statement 2015……………………………....…....page 13 
 
IX. Cash Flow 2015………………………………...……….....page 14 
 
X. Resource Inventory..…………………...……………….….page 15 
 
XI. Index of Additional Information………………....…….…..page 16 
 
XII. Works Cited………………………………………………...page 17 
 
 
 
 
 
  
 
          Page 1 
I. Mission and Overview 
 
Mission Statement 
The Terp Bees CO. is a sustainable honey based company that provides a plethora of                               
products and experiences to customers throughout the United States. We aimed to enhance our                           
customer’s quality of life by creating exquisite products with all natural tools, techniques and                           
ingredients. As a seasonal pollination service provider to small farms in the Eastern Shore of                             
Maryland, we value connections and communications, we also educate and train non­commercial                       
aspiring beekeepers with the most up­to­date technologies. To promote the wellbeing of                       
farm­related workers, the Terp Bees CO. care about our colleagues and partners. We consider                           
honey bees our friends that feeds both our body and soul, and endeavor to foster public                               
awareness of their importance in modern agricultural ecological structure. Honorably and                     
responsibly, we wish to “Make your day a little sweeter with Terp Bees!”  
 
 
Executive Summary 
Terp Bees strives to provide the best quality products to its consumers as they are our top                                 
priority! Since beekeeping is seasonal we will work hard to ensure that our production levels are                               
high enough during “beekeeping season” to provide quality products throughout the year.  
Terp Bee Co. takes pride in keeping bees. With many years of beekeeping experience, we                             
know how to make our honey just the way our consumer like it; straight from the bee, raw and                                     
unfiltered. Our unique glass packaging showcases the stunning colors of our pure honey, price                           
ranging from $10. 
We also offer Pure, Raw, Treatment­free honey, bottled in the cutest baby bears, which is                             
great for sampling and sharing with others. Two of our bear hold about eight and twelve ounces                                 
of honey, made from our own honey bees. These bears are the perfect size for wedding favors                                 
and showers. Our consumers can also spread them around the holiday or as thank you gifts for                                 
those whom they want to share a little sweetness with.  Our competitive price range from $6­$8. 
In addition to our honey products, our candles, made predominantly from hand­poured                       
100% pure beeswax placed with all­cotton wicks, have a natural sweet smell and golden color.                             
Our beeswax candles are long burning that cleans and refreshes the air while burring. 
Our practice of beekeeping have intrinsic health benefits through providing food source                       
of great nutritional value although it requires few inputs and capitalizes on a ready supply of                               
pollen. There is almost an unlimited source of pollen and our bees aid greatly in the natural                                 
cross­pollination of local organic farmers. We will keep our hives on the farmer’s land all year                               
for pollination or will keep them on their land while a specific crop is in bloom. We do not keep                                       
our bees where pesticides and other chemicals will be used on the crops that they will be near as                                     
this could harm and even kill our bees. Our competitive and flexible rate for pollination is $125. 
 
          Page 2 
Terp’s Bees will provide personal care products of all types that are not only supply                             
nourishing and uplifting effects, but that are also healthy for the environment and consumers. We                             
have an established line of all­natural, sustainably produced hand soap and lip shimmers. Our lip                             
balm, selling for $10 smooth and highlight your lips with our wonderful selection of shimmering                             
shades. Moreover, it nourishes, moisturize and soothe your lips with natural ingredients like                         
Vitamin E. Beside from our lip balm, our hand soap add some great design and fresh scent to                                   
your day. This rich hand soap, selling for $15, is formulated with great care by using the finest                                   
botanical extracts with an emphasis on body­friendly ingredients. 
Terp’s Bees aimed to reach a wider audience by launching 7 products and supplying them                             
to both local community and nationwide. To provide a new stream of income, we provide                             
Beekeeping classes that is suitable for both beginners and those with some beekeeping                         
experience. This beekeeping classes take place during the winter months in preparation for                         
spring bees. We offer a variety of classes about the basic requirements and responsibilities for                             
organic beekeeping. Our mission is supporting beekeepers with knowledge helpful for each                       
season, as well as informational classes for the general public and kids. The fee for weekend                               
class is $200 per person if taking both days. Individual classes are $110. 
Beside from our beekeeping class, we have offer Kids Entertainment Day. Although kids                         
are welcome to attend our adult classes, we strive to teach kids about bees in every chance we                                   
get. Our kids Entertainment Day incorporate fun games, visual and hands on learning tools. Our                             
average price is about $20 per kids. We have constructed a platform for teaching children                             
developmental lessons like cooperation, responsibility, sharing, and working towards a common                     
goal. We always will be working on creating more resources for educating kids, while buzzing                             
with excitement. 
The full establishments of one hive cost around $566.78. Establishment of this project                         
relies on relies on our rented 1 acre of land. We expect our initial establishment to last in the                                     
timeframe of 1 year. In the first year, our aim is to meet the key goals and objectives before                                     
looking at possible expansion of initiative. Projected revenue from a single hive per year is                             
$2,085.  
The co­founders/managers of the Terp Bees Company are Hana Bekele, Production                     
Manager, Chyanne London, Marketing Manager, Jinyi Kuang, Website Developer and Liang                     
Chai, Product Maintainer.  
 
 
 
 
 
 
 
 
 
          Page 3 
II. Production Plan 
 
1. Gross Income from product sale per hive 
  Unit  Quantity  Price  Total 
Honey (1 lb plastic classic jar) 0.5 hive @ 150 lbs  hive  75  $10.00  $750.00 
Honey (12 oz plastic honey bear) 0.2 hive @ 150 lbs  hive  40  $8.00  $320.00 
Honey (8 oz plastic honey bear) 0.25 hive @ 150 lbs  hive  75  $6.00  $450.00 
Candles Sales (each/hive)  hive  5  $20.00  $100.00 
Lipstick Sales (each/hive)  hive  5  $5.00  $25.00 
Hand Soap Sales (each/hive)  hive  6  $10.00  $60.00 
Wax Sales (lb)  hive  2  $20.00  $40.00 
Pollination rents (each/hive)  hive  1  $125.00  $125.00 
Total Gross Income per hive        $1,870.00 
Total Gross Income @ 400 hives    400    $748,000.00 
Note: The average production of honey yields 150 pounds per hive per year; the candle, lipsticks, and
hand soap takes 10% of honey in total. Terp Bees will maintain a total of 400 beehives.
 
2.  Gross Income from other products and services 
  Unit  Quantity  Price  Total 
Postcard & birthday card  card  50  $4.00  $200.00 
Kids Entertainment Days  family  100  $20.00  $2,000.00 
New Bee Swarm Sales  hive  20  $50.00  $1,000.00 
Beekeeping Classes  class  300  $200.00  $60,000.00 
Total Income from other products and services        $63,200.00 
Note: Beekeeping class is offered 6 course per year, expecting 50 students per course. 
 
3. Variable cost per hive 
  Unit 
Quantit
y  Price  Total 
Disease Control  hive  1  $8.00  $8.00 
Sugar Syrup  lbs  8  $0.68  $5.44 
Small Nutrition & Logo Label  each  115  $0.05  $5.29 
Large Nutrition & Logo Label  each  75  $0.07  $5.55 
1 lb Plastic Classic Jar  each  75  $0.57  $42.72 
 
          Page 4 
8 oz Plastic Honey Bear Container & Lids  each  75  $0.52  $38.70 
12 oz Plastic Honey Bear Container & Lids  each  40  $0.55  $22.00 
Wax jars  each  2  $1.00  $2.00 
Lipstick containers & material  each  5  $0.50  $2.50 
Candle Jar & Wick & Label  each  5  $1.15  $5.75 
Transportation Cost  hive  1  $50.00  $50.00 
Total Variable Costs per hive        $187.94 
Total Variable Costs @ 400 hive    400    $75,177.76 
Note: Sugar supply is necessary for bees to survive in the winter, we do not add sugar in our products. 
 
4. Fixed Cost and purchases 
  Unit 
Quantit
y  Price  Total 
Building Depreciation        $2,856.00 
Material for post card and birthday cards        $50.00 
New Bee Swarm Catch Labor $10/hr @ 
2hrs/swarm 
swarm  20  $20.00 
$400.00 
Seasonal Field Worker (labor hours)  hours  250  $10.00  $2,500.00 
Electricity  KwH  31,800  $0.11  $3,498.00 
Hive depreciation        $7,436.00 
Bee Hives Replacement  each  4  $130.00  $520.00 
Clothing Replacement  each  1  $120.00  $120.00 
Hive Tool depreciation      $100.00  $0.00 
Machinery and Equipment Depreciation        $4,333.75 
Managers' Salaries  person  4  $50,000.00  $200,000.00 
Accountant/Bookkeeper  person  1  $5,000.00  $5,000.00 
Total Fixed Cost        $226,713.75 
Note: For beehive, building, and machinery depreciation see Index table 1-3. 
 
5. Summary 
Total Gross Income  $811,200.00 
Net Income Over Variable Costs  $736,022.24 
Total Variable and Fixed Costs  $301,891.51 
Net Income Over Variable and Fixed Costs  $509,308.49 
 
          Page 5 
 
 
III. Production Calendar 
 
Terp Beekeeping Company’s Production Calendar 
Month  Products  Major Operations  Events 
January  Candles and Wax  Sugar supply, Update Website  Course teaching 
February  Lipsticks and Soaps  Sugar supply, Equipment Repairment  Course teaching 
March 
Candle and 
Wax 
Medical care of bees, Recruiting seasonal 
workers 
Course teaching 
April 
Lipsticks and Soaps  Educating seasonal workers, beehive 
transporting 
Family visits and 
Kids Education 
May 
Honey and 
Pollination 
Medical treatment if necessary, beehive 
cleaning and maintenance 
Family visits and 
Kids Education 
June 
Honey and  
Pollination 
Honey super, attend seminars, weekly 
market stand 
Family visits and 
Kids Education 
July 
Honey and  
Pollination 
Honey super, hive transporting, weekly 
market stand 
Family visits and 
Kids Education 
August 
Honey and  
Soaps 
Honey super and process  Family visits and  
Kids Education 
September 
Honey, lipsticks, 
and Candles 
Honey super and process, hive 
transporting 
Family visits and 
Kids Education 
October  Honey and Wax  Configure hives for winter  Course teaching 
November  Wax and Candles  Store equipment, update website  Course teaching 
December 
Wax, Pollination, 
Cards 
Sugar supply, Building maintenance  Course teaching 
 
 
 
 
 
   
 
          Page 6 
IV. Marketing Plan 
 
Industry 
1. Description 
The beekeeping Industry is very important to maintain a large amount pollinators in the                           
ecosystem. Pollinators are generalized realized essential to agricultural production. This industry                     
also provide natural products such as honey, pollens and wax. In the United States about 200,000                               
people keep almost 5 million colonies of honey bees and produce 200 million to 250 million                               
pounds of honey annually. (Martin, E. C,1980) Beekeepers are independent and individualistic.                       
Most beekeepers in the U.S. are maintain a backyard business. They derive income from the sale                               
of honey, renting of colonies for crop pollination, production and sale of queen bees and                             
packaged bees, and to a minor extent, from the sale of beeswax, pollen, bee venom, propolis, and                                 
royal jelly. 
 
2. Historical Trends 
Based on the datas collected by the American Bee Journal, the market for honey is strong                               
at both wholesale and retail levels. However, the price of honey is decreasing due to increase in                                 
exporting the cheaper foreign honey. 
 
3. Current Threat and Opportunity 
The current problem of natural pollinators is the industrial production. The tremendous                       
change in land­use practice and monoculture threaten the survival of natural bees. At the same                             
time, climate change make honey bees become an endangered species. Due to the lack of natural                               
pollinators, the demand for pollination service is increasing. However, the use of pesticides is a                             
new threat for beekeeping industry. The pesticide not only kill bees, but bees also cannot be kept                                 
in areas where pesticides are used on a regular basis (Martin, E. C,1980). 
 
4. Projection Growth 
In order to solve the pesticide problem, we focus our pollination service only on organic                             
farm and produce high quality honey which meets the prospective direction of the industrial.  
  
 
 
 
 
 
 
          Page 7 
Target Customers 
The final consumer demand is influenced by taste, season, location, income, age, quality,                         
similar use products. Since we offer three main categories of goods or services, our target                             
consumer are varies too. 
● For our honey and honey products, we will focus on online selling, thus our potential                             
consumer will from all over the nation. Our target customers are the middle class                           
family with who are valuing seeking of high quality organic honey and honey                         
products. 
● For our pollination services, our consumer will be the local organic farmers.  
● For our pollination class, our consumer will be the people who has no background                           
knowledge about beekeeping and want to start beekeeping in their backyards. 
 
Competition  
There will be two different competitions depending on which is being sold and which                             
service is being provided. Because we are selling our honey, wax, candles, and lipsticks to a                               
nation audience, we have a plethora of competitors that we must overcome. Those companies                           
working in the honey retail industry as well as the companies in the personal consumer product                               
market will be our competitors. This does not only include small retailers, we also have to                               
account for large retailers and chain stores as well. Some of the large chain retailer stores we will                                   
be competing with include: 
● For lipstick sales: Sephora, Mac and BareMinerals. 
● For candle sales: Bath & Body Works and Yankee Candles 
● For handsoap sales: Bath & Body Works, Walmart and Target 
Outside of the retail market, we have other local competitors to compete with throughout                           
the year. For example, Butler’s Orchard would be a huge competitor for the Kids Entertainment                             
Day because they provide similar services and seasonal festivals for family entertainment. Our                         
main competition for the beekeeping classes would be the University of Maryland, College Park.                           
They also provide similar courses in the same region as Terp Bees, but at a higher price. 
 
Distribution  
We sell all our honey and honey products online and we choose USPS to deliver our                               
produce which guarantee our products stay fresh, complete when reach to the consumers. 
 
Merchandising  
Quality is the king to attract more consumers. Besides that, we will have a partnership                             
with American Beekeeping Association to have more farmers come to our beekeeping class. We                           
will also hold annual beekeeping festival. The ticket is $20 per person and they can bring their                                 
kids to learn beekeeping knowledge. This is a win­win events. The local residents got a chance to                                 
 
          Page 8 
get more knowledge and we let more people know our farm. This a good way to strengthen the                                   
public relation and local connection.  
What’s more, we will start a partnership with the local TV and newspaper to let more                               
people know our festival. Each year during the festival, we pre sold ticket online and people will                                 
have 20% discount. They can also purchase the ticket at our farm.  
We will also put our products in some shopping website like amazon and ebay to attract                               
more consumers. We will create accounts in amazon and ebay and only accept paypal payment                             
method. The online store in these website will have a link to our own website. For website                                 
building, we offer a sign in program: our consumer can sign in to earn credit by browsing our                                   
website. Continuous sign in for 10 days can get a 1% discount for our products. Continuous sign                               
in for 30 days can enjoy  free shipping for once. The discount code will be provided.  
We also provide a great consumer service. Our potential consumer can reach us by phone                             
or leave comments in our website. We will built a BBS for people who want to discuss                                 
beekeeping techniques, honey products recipe and honey choice. We will also post the picture in                             
our annual honey festival to attract more people. Besides that, our consumer service also include                             
everyday  tips to the royal customers.  They can choose to subscribe this service or not.  
 
Pricing  
The price strategy can be divided into three part depends on the goods and services we                               
offer: 
● For the honey and honey products, we charge a slightly higher price because we have                             
a higher cost of our product since we use high quality but costly ingredients. For the                               
quality of our products, we aim to produce high quality products. In order to make                             
profit, we set our price slightly higher than the market price. Also from the perspective                             
of consumer psychology, slightly higher price indicate high quality products. Once our                       
quality is guaranteed, so the sales volume is guaranteed too. Besides that, we will have                             
membership program. For the royal consumer, we will give 10% off on every 100                           
dollar they spend and free shipping and free return.  
● For the price of the pollination class, we charge the market average price because we                             
have a partnership with American Beekeeping Association.  
● For the festival tickets, we charge a average activity ticket price among the state. We                             
also give discount to the people who committed to come.  
 
Sales Term and Condition  
We will have membership program for the people who are our royal customers. They will                             
enjoy a free shipping policy.   
We don’t accept return. 
All right reserved by Terp Farm. 
 
          Page 9 
V. Explanation of Financial Plan 
The Terp Bee company’s financial plan is based off a variety of assumptions when                           
deriving information for the income statement, balance sheet and cash flow statement. Because                         
this is a small business, Terp Bees will rely on the work of the four co­owners to run and operate                                       
the company. Terp Bees will only be hiring a field worker additional employees to assist with                               
the company’s day­to­day operations and an accountant. Each of the co­owners will be                         
responsible for the maintenance of 100 beehives in addition to website management, teaching                         
beekeeping classes and delivering beehives to local farms that need require our pollination                         
services. 
First we have assumed that will we lose one bee hive per year due to unforeseen causes                                 
that may cause damage to the hives and the bees.The major part of the Terp Bees income will                                   
come from teaching beekeeping classes to aspiring beekeepers. These classes will be taught                         
throughout the year with a major of them taking place during the winter months. We have                               
assumed that Terp Bees will be teaching six classes per year with 50 students per class. 
Our consumers will be located all over the United States, thus, a website is important to                               
allow Terp Bees to easily and actively reach our customer base. For our financial plans, we have                                 
assumed that the Terp Bees website is already up and running and we have already designed a                                 
logo and worked the logistics of operating a website. In addition, Terp Bees will not be                               
responsible for any additional shipping costs to get products to customers because the consumers                           
will take on that cost. This fee will cover the packaging of the product and shipment fees. 
The new swarm of bees will come when the queen bee leaves the hive with about 60 bees                                   
and creates a new hive with additional bees. The use of these additional bees can be caught and                                   
sold to our consumers, or can be used to sell the honey and wax. The levels of production would                                     
be the same as those we would be gaining from each of our original beehives. In addition to                                   
these sales, we will also host kids entertainment days for families and friends to come out and                                 
learn about bees through our building tour and also create fun bee arts and crafts. This will be                                   
done not only to generate profit, but to reach the community and teach children about the                               
beekeeping process. 
On the cash flow statement, you will see that we will have capital purchases during the                               
fall and winter month of the year. These capital purchases will compensate for the clothings                             
replacement, bee hive replacement and a new extractor as needed. This would be needed because                             
of the assumption that at least one bee hive would be damaged each year, so we would need a                                     
new extractor to resolve this problem. For the amortizing loan we have assumed that we will be                                 
taking out a $50,000 loan with 5% interest paid back in 5 years. 
For all of the equipment that we will be purchasing, we will be using the Brushy                               
Mountain Bee Farm. This company provides machinery and equipment at a reasonable price for                           
the Terp Bee company. 
 
 
          Page 10 
VI. Balance Sheet  
 
Terp Beekeeping Company Balance Sheet 
Date: October 29, 2015 
ASSETS  LIABILITIES AND NET WORTH 
Current Assets  Value  Current liabilities  Value 
Cash, savings, checkings  $12,000.00  Accrued Interest on Equipment  $4,000.00 
Accounts Receivable  $500.00  Accounts Payable  $2,800.00 
Supplies on hand  $3,000.00  Short term operating loan  $2,000.00 
Product for sale  $661,200.00     
    Intermediate and long term principal due within 12 months 
    Equipment Loan  $4,500.00 
    Land Loan (due 2015)  $8,500.00 
Total current assets  $676,700.00  Total current liabilities  $21,800.00 
       
Intermediate assets    Intermediate liabilities (due beyond 12 months) 
Hives with bees  $20,000.00     
Equipment and Machinery  $25,000.00     
       
Total intermediate assets  $45,000.00  Total intermediate liabilities  N/A 
       
Long term assets    Long­term liabilities (amount due beyond 12 months) 
Land  $15,000.00  Land Mortgage (total loan amount)  $191,500.00 
Building  $150,000.00     
       
Total long­term assets  $165,000.00  Total long­term liabilities  $191,500.00 
       
Total assets  $886,700.00  Total liabilities  $213,300.00 
    Net Worth  $673,400.00 
Current ratio  31.04     
Debt asset ratio  0.24     
 
   
 
          Page 11 
VII. Income Statement ­ 2014 
 
Terp Beekeeping Company Income Statement 
Period: January 1 ­ December 31, 2014 
Cash Income  Cash Expenses 
Beekeeping Classes  $60,000.00  Disease Control Chemicals  $3,200.00 
Honey Sales  $608,000.00  Sugar Syrup  $2,176.00 
Soap Sales  $24,000.00  Supplies purchases  $75,875.78 
Candle Sales  $40,000.00  Transportation  $20,000.00 
Lipstick Sales  $10,000.00  Clothing Replacement  $120.00 
Pollination Rents  $50,000.00  Beehive Replacement  $520.00 
Postcard & Birthday cards  $200.00  Interest on Loan Payment  $4000.00 
New Bee Swarm Sales  $1,000.00  Labor  $4,500.00 
Kids Entertainment  $2,000.00  Property Tax  $3,500.00 
Wax Sales  $16,000.00     
Total cash income  $811,200.00  Total cash operating expense  $113,891.78 
  Net cash income  $697,308.22 
 
Inventory change 
 
Glass Jars & 
Labels 
Honey Bear 
Containers & 
labels 
Receivable
s  Inputs  Payables 
 
Ending inventory  15,000  15,000  2000  6,500  500 
Beginning 
inventory  13,500  13,500  2000  6,000  500 
Inventory change  1,500  1,500  0  500  0  $3,500.00 
Net operating 
profit            $700,808.22 
Depreciation            $14,625.75 
Profit or Loss            $686,182.47 
 
 
 
 
          Page 12 
VIII. Income Statement ­ 2015 
 
Terp Beekeeping Company Income Statement 
Period: January 1 ­ December 31, 2015 
Cash Income  Cash Expenses 
Beekeeping Classes  $60,000.00  Disease Control Chemicals  $3,200.00 
Honey Sales  $608,000.00  Sugar Syrup  $2,176.00 
Soap Sales  $24,000.00  Supplies purchases  $104,000.00 
Candle Sales  $40,000.00  Transportation  $20,000.00 
Lipstick Sales  $10,000.00  Clothing Replacement  $120.00 
Pollination Rents  $50,000.00  Beehive Replacement  $520.00 
Postcard & Birthday cards  $200.00  Interest on Loan Payment  $5,500.00 
New Bee Swarm Sales  $1,000.00  Labor  $4,500.00 
Kids Entertainment  $2,000.00  Repairs and Maintenance  $4,000.00 
Wax Sales  $16,000.00  Property Tax  $4,000.00 
    Utilities  $3,500.00 
Total cash income  $811,200.00  Total cash operating expense  $148,016.00 
    Net cash income  $663,184.00 
 
Inventory change 
 
Glass Jars & 
Labels 
Honey Bear 
Containers & 
labels  Receivables  Inputs  Payables 
 
Ending inventory  15,000  15,000  2000  6,500  500 
Beginning 
inventory  13,500  13,500  2000  6,000  500 
Inventory change  1,500  1,500  0  500  0  $3,500.00 
Net operating 
profit            $666,684.00 
Depreciation            $14,625.75 
Profit or Loss            $652,058.25 
 
   
 
          Page 13 
IX. Cash Flow 
Terp Beekeeping Company Cash Flow Statement 
2015  1st qtr.  2nd qtr.  3rd qtr.  4th qtr.  Total 
Cash Inflow           
Beginning cash balance  $10,000.00  $68,944.48  $270,516.95  $355,339.43  $704,800.86 
Honey Sale  $100,000.00  $300,000.00  $200,000.00  $8,000.00  $608,000.00 
Wax Sales (lb)  $4,000.00  $3,000.00  $7,000.00  $2,000.00  $16,000.00 
Postcard & birthday card  $80.00  $20.00  $20.00  $80.00  $200.00 
Kids Entertainment Days  $0.00  $1,000.00  $1,000.00  $0.00  $2,000.00 
New Bee Swarm Sales  $0.00  $200.00  $800.00  $0.00  $1,000.00 
Soap Sale  $6,000.00  $7,100.00  $3,200.00  $7,700.00  $24,000.00 
Candle Sale  $500.00  $500.00  $500.00  $500.00  $2,000.00 
Lipstick Sale  $3,000.00  $2,000.00  $1,500.00  $3,500.00  $10,000.00 
Pollination Rents  $0.00  $2,000.00  $3,000.00  $0.00  $5,000.00 
Beekeeping Class  $22,800.00  $7,200.00  $7,200.00  $22,800.00  $60,000.00 
Total Cash Inflow  $146,380.00  $391,964.48  $494,736.95  $399,919.43  $1,433,000.86 
Cash outflow           
Disease Control Chemicals  $1,600.00  $0.00  $0.00  $1,600.00  $3,200.00 
Sugar Syrup  $1,088.00  $0.00  $0.00  $1,088.00  $2,176.00 
Capital Purchase  $3,000.00  $0.00  $0.00  $3,000.00  $6,000.00 
Transportation Costs  $1,000.00  $4,000.00  $4,000.00  $1,000.00  $10,000.00 
Repairs and maintenance  $1,000.00  $500.00  $500.00  $2,000.00  $4,000.00 
Labor  $150.00  $1,100.00  $1,600.00  $200.00  $2,900.00 
Accounting Services  $0.00  $0.00  $0.00  $5,000.00  $5,000.00 
Supplies purchases  $11,500.00  $27,250.00  $24,200.00  $12,250.00  $75,200.00 
Taxes (property)  $1,000.00  $1,000.00  $1,000.00  $1,000.00  $4,000.00 
Utilities  $500.00  $1,000.00  $1,500.00  $500.00  $3,500.00 
Term loan payments  $6,597.52  $6,597.52  $6,597.52  $6,597.52  $26,390.09 
Total Cash Outflow  $27,435.52  $41,447.52  $39,397.52  $34,235.52  $142,516.09 
Cash flow summary           
Inflow Minus Outflow  $118,944.48  $350,516.95  $455,339.43  $365,683.91  $1,290,484.76 
New Borrowing: Term/Credit           
New Borrowing: Credit           
Owners withdraws  $50,000.00  $50,000.00  $50,000.00  $50,000.00  $200,000.00 
Credit Line Payment    $30,000.00  $50,000.00  $30,000.00  $110,000.00 
Ending Cash Balance  $68,944.48  $270,516.95  $355,339.43  $285,683.91  $980,484.76 
Amortizing Loan Payment  assuming a $50,000, 5% interest, 5 year loan 
per month = 
$1,649.38 
per quarter = 
$6,597.52 
 
          Page 14 
X. Resource Inventory 
Terp Beekeeping Company Resource Inventory 
Item  Description  O/L/R/P 
Market 
Value 
Land 
2 acre of land  For winter storage and bee development  O  $15,000.00 
Buildings       
Beekeeping House  Storing bee hives in winter and horrible weather  O  $2,000.00 
Equipment 
Processing Equipment 
2 Frame BEE­EZY Stainless Steel Honey 
extraction  P  $600.00 
Steel Smoker  2 sets of 4" X 10" Galvanized Steel Smoker  P  $51.90 
Clothing Equipment 
4 suits of Ventilated Coveralls with Hooded Veil , 
size s, protect beekeepers from getting stung  P  $480.00 
Hive Tool  Extra Long J Hook Hive tool  P  $17,335.00 
Truck  1 truck, transport bees to local farms  P  $30,000.00 
Bees 
Bee hives  KML 10­Frame Complete Hive  P  $52,000.00 
Bee packs  3 lb Package with Queen  P  $8,000.00 
Management 
Marketing Manager  1 year marketing experience  N/A  $50,000.00 
Production Manager  1 year related experience  N/A  $50,000.00 
Human Resources 
Website Developer  Experienced in web designing  N/A  $50,000.00 
Product Maintainer  1 year experience  N/A  $50,000.00 
Seasonal Field Worker  1 year experience  N/A  $2,500.00 
Accountant  5 years experienced in Accounting, part time  N/A  $2,000.00 
Capital 
Cash on hand  Bank of America  N/A  $25,000.00 
Line of Credit  Bank of America  N/A  $75,000.00 
Short Term Loans 
Available  Bank of America  N/A  $50,000.00 
Grants  Bank of America  N/A  $50,000.00 
 
 
          Page 15 
XI. Index 
 
Table 1: Building Cost and Depreciation 
Number of square feet  2500   
Amount per square feet  $20   
Total building value  $40,000   
Straight Line Depreciation @ 15 yrs     
3.59%  $1,436  1st year 
7.14%  $2,856 
2nd to 14th 
year 
3.59%  $1,436  15th year 
 
Table 2: Beehives Cost and Depreciation 
Materials per hive  $100   
2 hours labor per hive @ $10/hr  $30   
Total per new colony built  $130   
Total hive investment  $52,000   
Straight Line Depreciation @ 8yrs     
7.10%  $3,692  1st year 
14.30%  $7,436  2nd to 7th year 
7.10%  $3,692  8th year 
 
Table 3: Machinery and Equipment Cost and Depreciation 
Extractor  $4,000   
Whirl dry  $1,000   
Brand Melter  $1,600   
Sump pump tank  $1,500   
Uncapper  $1,200   
Filtering  $3,200   
Bee blower  $3,000   
Storage containers  $1,835   
Straight Line Depreciation @ 5 yrs  $17,335   
12.50%  $2,167  1st year 
25.00%  $4,334  2nd to 4th year 
12.50%  $2,167  5th year 
 
          Page 16 
Works Cited 
 
Martin, E. C, E. Oertel, N. P. Nye, and others. 1980. Beekeeping in the United States. U.S.                                 
Department of Agriculture, Agriculture Handbook No. 335 (revised), 193 p., illustrated.  
 
Stanford, Malcolm T. “A Study In Profitability For A Mid­Sized Beekeeping Operation”                       
University of Florida Cooperative Extension Service, Institute of Food and Agriculture                     
Sciences, EDIS​. December 1992. Gainesville, Fla. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
          Page 17 

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AERC306 Business Plan

  • 2.   Table of Contents        I. Mission and Overview………………….……….………..page 2    II. Production Plan………………………………...……..…..page 4    III. Production Calendar…………………...……………....….page 6    IV. Marketing Plan………………………….……….………...page 7    V. Explanation of Financial Plan….………………………….page 10    VI. Balance Sheet 2015...………………………...…….……...page 11    VII. Income Statement 2014…..………………………...……...page 12    VIII. Income Statement 2015……………………………....…....page 13    IX. Cash Flow 2015………………………………...……….....page 14    X. Resource Inventory..…………………...……………….….page 15    XI. Index of Additional Information………………....…….…..page 16    XII. Works Cited………………………………………………...page 17                           Page 1 
  • 3. I. Mission and Overview    Mission Statement  The Terp Bees CO. is a sustainable honey based company that provides a plethora of                                products and experiences to customers throughout the United States. We aimed to enhance our                            customer’s quality of life by creating exquisite products with all natural tools, techniques and                            ingredients. As a seasonal pollination service provider to small farms in the Eastern Shore of                              Maryland, we value connections and communications, we also educate and train non­commercial                        aspiring beekeepers with the most up­to­date technologies. To promote the wellbeing of                        farm­related workers, the Terp Bees CO. care about our colleagues and partners. We consider                            honey bees our friends that feeds both our body and soul, and endeavor to foster public                                awareness of their importance in modern agricultural ecological structure. Honorably and                      responsibly, we wish to “Make your day a little sweeter with Terp Bees!”       Executive Summary  Terp Bees strives to provide the best quality products to its consumers as they are our top                                  priority! Since beekeeping is seasonal we will work hard to ensure that our production levels are                                high enough during “beekeeping season” to provide quality products throughout the year.   Terp Bee Co. takes pride in keeping bees. With many years of beekeeping experience, we                              know how to make our honey just the way our consumer like it; straight from the bee, raw and                                      unfiltered. Our unique glass packaging showcases the stunning colors of our pure honey, price                            ranging from $10.  We also offer Pure, Raw, Treatment­free honey, bottled in the cutest baby bears, which is                              great for sampling and sharing with others. Two of our bear hold about eight and twelve ounces                                  of honey, made from our own honey bees. These bears are the perfect size for wedding favors                                  and showers. Our consumers can also spread them around the holiday or as thank you gifts for                                  those whom they want to share a little sweetness with.  Our competitive price range from $6­$8.  In addition to our honey products, our candles, made predominantly from hand­poured                        100% pure beeswax placed with all­cotton wicks, have a natural sweet smell and golden color.                              Our beeswax candles are long burning that cleans and refreshes the air while burring.  Our practice of beekeeping have intrinsic health benefits through providing food source                        of great nutritional value although it requires few inputs and capitalizes on a ready supply of                                pollen. There is almost an unlimited source of pollen and our bees aid greatly in the natural                                  cross­pollination of local organic farmers. We will keep our hives on the farmer’s land all year                                for pollination or will keep them on their land while a specific crop is in bloom. We do not keep                                        our bees where pesticides and other chemicals will be used on the crops that they will be near as                                      this could harm and even kill our bees. Our competitive and flexible rate for pollination is $125.              Page 2 
  • 4. Terp’s Bees will provide personal care products of all types that are not only supply                              nourishing and uplifting effects, but that are also healthy for the environment and consumers. We                              have an established line of all­natural, sustainably produced hand soap and lip shimmers. Our lip                              balm, selling for $10 smooth and highlight your lips with our wonderful selection of shimmering                              shades. Moreover, it nourishes, moisturize and soothe your lips with natural ingredients like                          Vitamin E. Beside from our lip balm, our hand soap add some great design and fresh scent to                                    your day. This rich hand soap, selling for $15, is formulated with great care by using the finest                                    botanical extracts with an emphasis on body­friendly ingredients.  Terp’s Bees aimed to reach a wider audience by launching 7 products and supplying them                              to both local community and nationwide. To provide a new stream of income, we provide                              Beekeeping classes that is suitable for both beginners and those with some beekeeping                          experience. This beekeeping classes take place during the winter months in preparation for                          spring bees. We offer a variety of classes about the basic requirements and responsibilities for                              organic beekeeping. Our mission is supporting beekeepers with knowledge helpful for each                        season, as well as informational classes for the general public and kids. The fee for weekend                                class is $200 per person if taking both days. Individual classes are $110.  Beside from our beekeeping class, we have offer Kids Entertainment Day. Although kids                          are welcome to attend our adult classes, we strive to teach kids about bees in every chance we                                    get. Our kids Entertainment Day incorporate fun games, visual and hands on learning tools. Our                              average price is about $20 per kids. We have constructed a platform for teaching children                              developmental lessons like cooperation, responsibility, sharing, and working towards a common                      goal. We always will be working on creating more resources for educating kids, while buzzing                              with excitement.  The full establishments of one hive cost around $566.78. Establishment of this project                          relies on relies on our rented 1 acre of land. We expect our initial establishment to last in the                                      timeframe of 1 year. In the first year, our aim is to meet the key goals and objectives before                                      looking at possible expansion of initiative. Projected revenue from a single hive per year is                              $2,085.   The co­founders/managers of the Terp Bees Company are Hana Bekele, Production                      Manager, Chyanne London, Marketing Manager, Jinyi Kuang, Website Developer and Liang                      Chai, Product Maintainer.                               Page 3 
  • 5. II. Production Plan    1. Gross Income from product sale per hive    Unit  Quantity  Price  Total  Honey (1 lb plastic classic jar) 0.5 hive @ 150 lbs  hive  75  $10.00  $750.00  Honey (12 oz plastic honey bear) 0.2 hive @ 150 lbs  hive  40  $8.00  $320.00  Honey (8 oz plastic honey bear) 0.25 hive @ 150 lbs  hive  75  $6.00  $450.00  Candles Sales (each/hive)  hive  5  $20.00  $100.00  Lipstick Sales (each/hive)  hive  5  $5.00  $25.00  Hand Soap Sales (each/hive)  hive  6  $10.00  $60.00  Wax Sales (lb)  hive  2  $20.00  $40.00  Pollination rents (each/hive)  hive  1  $125.00  $125.00  Total Gross Income per hive        $1,870.00  Total Gross Income @ 400 hives    400    $748,000.00  Note: The average production of honey yields 150 pounds per hive per year; the candle, lipsticks, and hand soap takes 10% of honey in total. Terp Bees will maintain a total of 400 beehives.   2.  Gross Income from other products and services    Unit  Quantity  Price  Total  Postcard & birthday card  card  50  $4.00  $200.00  Kids Entertainment Days  family  100  $20.00  $2,000.00  New Bee Swarm Sales  hive  20  $50.00  $1,000.00  Beekeeping Classes  class  300  $200.00  $60,000.00  Total Income from other products and services        $63,200.00  Note: Beekeeping class is offered 6 course per year, expecting 50 students per course.    3. Variable cost per hive    Unit  Quantit y  Price  Total  Disease Control  hive  1  $8.00  $8.00  Sugar Syrup  lbs  8  $0.68  $5.44  Small Nutrition & Logo Label  each  115  $0.05  $5.29  Large Nutrition & Logo Label  each  75  $0.07  $5.55  1 lb Plastic Classic Jar  each  75  $0.57  $42.72              Page 4 
  • 6. 8 oz Plastic Honey Bear Container & Lids  each  75  $0.52  $38.70  12 oz Plastic Honey Bear Container & Lids  each  40  $0.55  $22.00  Wax jars  each  2  $1.00  $2.00  Lipstick containers & material  each  5  $0.50  $2.50  Candle Jar & Wick & Label  each  5  $1.15  $5.75  Transportation Cost  hive  1  $50.00  $50.00  Total Variable Costs per hive        $187.94  Total Variable Costs @ 400 hive    400    $75,177.76  Note: Sugar supply is necessary for bees to survive in the winter, we do not add sugar in our products.    4. Fixed Cost and purchases    Unit  Quantit y  Price  Total  Building Depreciation        $2,856.00  Material for post card and birthday cards        $50.00  New Bee Swarm Catch Labor $10/hr @  2hrs/swarm  swarm  20  $20.00  $400.00  Seasonal Field Worker (labor hours)  hours  250  $10.00  $2,500.00  Electricity  KwH  31,800  $0.11  $3,498.00  Hive depreciation        $7,436.00  Bee Hives Replacement  each  4  $130.00  $520.00  Clothing Replacement  each  1  $120.00  $120.00  Hive Tool depreciation      $100.00  $0.00  Machinery and Equipment Depreciation        $4,333.75  Managers' Salaries  person  4  $50,000.00  $200,000.00  Accountant/Bookkeeper  person  1  $5,000.00  $5,000.00  Total Fixed Cost        $226,713.75  Note: For beehive, building, and machinery depreciation see Index table 1-3.    5. Summary  Total Gross Income  $811,200.00  Net Income Over Variable Costs  $736,022.24  Total Variable and Fixed Costs  $301,891.51  Net Income Over Variable and Fixed Costs  $509,308.49              Page 5 
  • 7.     III. Production Calendar    Terp Beekeeping Company’s Production Calendar  Month  Products  Major Operations  Events  January  Candles and Wax  Sugar supply, Update Website  Course teaching  February  Lipsticks and Soaps  Sugar supply, Equipment Repairment  Course teaching  March  Candle and  Wax  Medical care of bees, Recruiting seasonal  workers  Course teaching  April  Lipsticks and Soaps  Educating seasonal workers, beehive  transporting  Family visits and  Kids Education  May  Honey and  Pollination  Medical treatment if necessary, beehive  cleaning and maintenance  Family visits and  Kids Education  June  Honey and   Pollination  Honey super, attend seminars, weekly  market stand  Family visits and  Kids Education  July  Honey and   Pollination  Honey super, hive transporting, weekly  market stand  Family visits and  Kids Education  August  Honey and   Soaps  Honey super and process  Family visits and   Kids Education  September  Honey, lipsticks,  and Candles  Honey super and process, hive  transporting  Family visits and  Kids Education  October  Honey and Wax  Configure hives for winter  Course teaching  November  Wax and Candles  Store equipment, update website  Course teaching  December  Wax, Pollination,  Cards  Sugar supply, Building maintenance  Course teaching                            Page 6 
  • 8. IV. Marketing Plan    Industry  1. Description  The beekeeping Industry is very important to maintain a large amount pollinators in the                            ecosystem. Pollinators are generalized realized essential to agricultural production. This industry                      also provide natural products such as honey, pollens and wax. In the United States about 200,000                                people keep almost 5 million colonies of honey bees and produce 200 million to 250 million                                pounds of honey annually. (Martin, E. C,1980) Beekeepers are independent and individualistic.                        Most beekeepers in the U.S. are maintain a backyard business. They derive income from the sale                                of honey, renting of colonies for crop pollination, production and sale of queen bees and                              packaged bees, and to a minor extent, from the sale of beeswax, pollen, bee venom, propolis, and                                  royal jelly.    2. Historical Trends  Based on the datas collected by the American Bee Journal, the market for honey is strong                                at both wholesale and retail levels. However, the price of honey is decreasing due to increase in                                  exporting the cheaper foreign honey.    3. Current Threat and Opportunity  The current problem of natural pollinators is the industrial production. The tremendous                        change in land­use practice and monoculture threaten the survival of natural bees. At the same                              time, climate change make honey bees become an endangered species. Due to the lack of natural                                pollinators, the demand for pollination service is increasing. However, the use of pesticides is a                              new threat for beekeeping industry. The pesticide not only kill bees, but bees also cannot be kept                                  in areas where pesticides are used on a regular basis (Martin, E. C,1980).    4. Projection Growth  In order to solve the pesticide problem, we focus our pollination service only on organic                              farm and produce high quality honey which meets the prospective direction of the industrial.                            Page 7 
  • 9. Target Customers  The final consumer demand is influenced by taste, season, location, income, age, quality,                          similar use products. Since we offer three main categories of goods or services, our target                              consumer are varies too.  ● For our honey and honey products, we will focus on online selling, thus our potential                              consumer will from all over the nation. Our target customers are the middle class                            family with who are valuing seeking of high quality organic honey and honey                          products.  ● For our pollination services, our consumer will be the local organic farmers.   ● For our pollination class, our consumer will be the people who has no background                            knowledge about beekeeping and want to start beekeeping in their backyards.    Competition   There will be two different competitions depending on which is being sold and which                              service is being provided. Because we are selling our honey, wax, candles, and lipsticks to a                                nation audience, we have a plethora of competitors that we must overcome. Those companies                            working in the honey retail industry as well as the companies in the personal consumer product                                market will be our competitors. This does not only include small retailers, we also have to                                account for large retailers and chain stores as well. Some of the large chain retailer stores we will                                    be competing with include:  ● For lipstick sales: Sephora, Mac and BareMinerals.  ● For candle sales: Bath & Body Works and Yankee Candles  ● For handsoap sales: Bath & Body Works, Walmart and Target  Outside of the retail market, we have other local competitors to compete with throughout                            the year. For example, Butler’s Orchard would be a huge competitor for the Kids Entertainment                              Day because they provide similar services and seasonal festivals for family entertainment. Our                          main competition for the beekeeping classes would be the University of Maryland, College Park.                            They also provide similar courses in the same region as Terp Bees, but at a higher price.    Distribution   We sell all our honey and honey products online and we choose USPS to deliver our                                produce which guarantee our products stay fresh, complete when reach to the consumers.    Merchandising   Quality is the king to attract more consumers. Besides that, we will have a partnership                              with American Beekeeping Association to have more farmers come to our beekeeping class. We                            will also hold annual beekeeping festival. The ticket is $20 per person and they can bring their                                  kids to learn beekeeping knowledge. This is a win­win events. The local residents got a chance to                                              Page 8 
  • 10. get more knowledge and we let more people know our farm. This a good way to strengthen the                                    public relation and local connection.   What’s more, we will start a partnership with the local TV and newspaper to let more                                people know our festival. Each year during the festival, we pre sold ticket online and people will                                  have 20% discount. They can also purchase the ticket at our farm.   We will also put our products in some shopping website like amazon and ebay to attract                                more consumers. We will create accounts in amazon and ebay and only accept paypal payment                              method. The online store in these website will have a link to our own website. For website                                  building, we offer a sign in program: our consumer can sign in to earn credit by browsing our                                    website. Continuous sign in for 10 days can get a 1% discount for our products. Continuous sign                                in for 30 days can enjoy  free shipping for once. The discount code will be provided.   We also provide a great consumer service. Our potential consumer can reach us by phone                              or leave comments in our website. We will built a BBS for people who want to discuss                                  beekeeping techniques, honey products recipe and honey choice. We will also post the picture in                              our annual honey festival to attract more people. Besides that, our consumer service also include                              everyday  tips to the royal customers.  They can choose to subscribe this service or not.     Pricing   The price strategy can be divided into three part depends on the goods and services we                                offer:  ● For the honey and honey products, we charge a slightly higher price because we have                              a higher cost of our product since we use high quality but costly ingredients. For the                                quality of our products, we aim to produce high quality products. In order to make                              profit, we set our price slightly higher than the market price. Also from the perspective                              of consumer psychology, slightly higher price indicate high quality products. Once our                        quality is guaranteed, so the sales volume is guaranteed too. Besides that, we will have                              membership program. For the royal consumer, we will give 10% off on every 100                            dollar they spend and free shipping and free return.   ● For the price of the pollination class, we charge the market average price because we                              have a partnership with American Beekeeping Association.   ● For the festival tickets, we charge a average activity ticket price among the state. We                              also give discount to the people who committed to come.     Sales Term and Condition   We will have membership program for the people who are our royal customers. They will                              enjoy a free shipping policy.    We don’t accept return.  All right reserved by Terp Farm.              Page 9 
  • 11. V. Explanation of Financial Plan  The Terp Bee company’s financial plan is based off a variety of assumptions when                            deriving information for the income statement, balance sheet and cash flow statement. Because                          this is a small business, Terp Bees will rely on the work of the four co­owners to run and operate                                        the company. Terp Bees will only be hiring a field worker additional employees to assist with                                the company’s day­to­day operations and an accountant. Each of the co­owners will be                          responsible for the maintenance of 100 beehives in addition to website management, teaching                          beekeeping classes and delivering beehives to local farms that need require our pollination                          services.  First we have assumed that will we lose one bee hive per year due to unforeseen causes                                  that may cause damage to the hives and the bees.The major part of the Terp Bees income will                                    come from teaching beekeeping classes to aspiring beekeepers. These classes will be taught                          throughout the year with a major of them taking place during the winter months. We have                                assumed that Terp Bees will be teaching six classes per year with 50 students per class.  Our consumers will be located all over the United States, thus, a website is important to                                allow Terp Bees to easily and actively reach our customer base. For our financial plans, we have                                  assumed that the Terp Bees website is already up and running and we have already designed a                                  logo and worked the logistics of operating a website. In addition, Terp Bees will not be                                responsible for any additional shipping costs to get products to customers because the consumers                            will take on that cost. This fee will cover the packaging of the product and shipment fees.  The new swarm of bees will come when the queen bee leaves the hive with about 60 bees                                    and creates a new hive with additional bees. The use of these additional bees can be caught and                                    sold to our consumers, or can be used to sell the honey and wax. The levels of production would                                      be the same as those we would be gaining from each of our original beehives. In addition to                                    these sales, we will also host kids entertainment days for families and friends to come out and                                  learn about bees through our building tour and also create fun bee arts and crafts. This will be                                    done not only to generate profit, but to reach the community and teach children about the                                beekeeping process.  On the cash flow statement, you will see that we will have capital purchases during the                                fall and winter month of the year. These capital purchases will compensate for the clothings                              replacement, bee hive replacement and a new extractor as needed. This would be needed because                              of the assumption that at least one bee hive would be damaged each year, so we would need a                                      new extractor to resolve this problem. For the amortizing loan we have assumed that we will be                                  taking out a $50,000 loan with 5% interest paid back in 5 years.  For all of the equipment that we will be purchasing, we will be using the Brushy                                Mountain Bee Farm. This company provides machinery and equipment at a reasonable price for                            the Terp Bee company.                Page 10 
  • 12. VI. Balance Sheet     Terp Beekeeping Company Balance Sheet  Date: October 29, 2015  ASSETS  LIABILITIES AND NET WORTH  Current Assets  Value  Current liabilities  Value  Cash, savings, checkings  $12,000.00  Accrued Interest on Equipment  $4,000.00  Accounts Receivable  $500.00  Accounts Payable  $2,800.00  Supplies on hand  $3,000.00  Short term operating loan  $2,000.00  Product for sale  $661,200.00          Intermediate and long term principal due within 12 months      Equipment Loan  $4,500.00      Land Loan (due 2015)  $8,500.00  Total current assets  $676,700.00  Total current liabilities  $21,800.00          Intermediate assets    Intermediate liabilities (due beyond 12 months)  Hives with bees  $20,000.00      Equipment and Machinery  $25,000.00              Total intermediate assets  $45,000.00  Total intermediate liabilities  N/A          Long term assets    Long­term liabilities (amount due beyond 12 months)  Land  $15,000.00  Land Mortgage (total loan amount)  $191,500.00  Building  $150,000.00              Total long­term assets  $165,000.00  Total long­term liabilities  $191,500.00          Total assets  $886,700.00  Total liabilities  $213,300.00      Net Worth  $673,400.00  Current ratio  31.04      Debt asset ratio  0.24                        Page 11 
  • 13. VII. Income Statement ­ 2014    Terp Beekeeping Company Income Statement  Period: January 1 ­ December 31, 2014  Cash Income  Cash Expenses  Beekeeping Classes  $60,000.00  Disease Control Chemicals  $3,200.00  Honey Sales  $608,000.00  Sugar Syrup  $2,176.00  Soap Sales  $24,000.00  Supplies purchases  $75,875.78  Candle Sales  $40,000.00  Transportation  $20,000.00  Lipstick Sales  $10,000.00  Clothing Replacement  $120.00  Pollination Rents  $50,000.00  Beehive Replacement  $520.00  Postcard & Birthday cards  $200.00  Interest on Loan Payment  $4000.00  New Bee Swarm Sales  $1,000.00  Labor  $4,500.00  Kids Entertainment  $2,000.00  Property Tax  $3,500.00  Wax Sales  $16,000.00      Total cash income  $811,200.00  Total cash operating expense  $113,891.78    Net cash income  $697,308.22    Inventory change    Glass Jars &  Labels  Honey Bear  Containers &  labels  Receivable s  Inputs  Payables    Ending inventory  15,000  15,000  2000  6,500  500  Beginning  inventory  13,500  13,500  2000  6,000  500  Inventory change  1,500  1,500  0  500  0  $3,500.00  Net operating  profit            $700,808.22  Depreciation            $14,625.75  Profit or Loss            $686,182.47                    Page 12 
  • 14. VIII. Income Statement ­ 2015    Terp Beekeeping Company Income Statement  Period: January 1 ­ December 31, 2015  Cash Income  Cash Expenses  Beekeeping Classes  $60,000.00  Disease Control Chemicals  $3,200.00  Honey Sales  $608,000.00  Sugar Syrup  $2,176.00  Soap Sales  $24,000.00  Supplies purchases  $104,000.00  Candle Sales  $40,000.00  Transportation  $20,000.00  Lipstick Sales  $10,000.00  Clothing Replacement  $120.00  Pollination Rents  $50,000.00  Beehive Replacement  $520.00  Postcard & Birthday cards  $200.00  Interest on Loan Payment  $5,500.00  New Bee Swarm Sales  $1,000.00  Labor  $4,500.00  Kids Entertainment  $2,000.00  Repairs and Maintenance  $4,000.00  Wax Sales  $16,000.00  Property Tax  $4,000.00      Utilities  $3,500.00  Total cash income  $811,200.00  Total cash operating expense  $148,016.00      Net cash income  $663,184.00    Inventory change    Glass Jars &  Labels  Honey Bear  Containers &  labels  Receivables  Inputs  Payables    Ending inventory  15,000  15,000  2000  6,500  500  Beginning  inventory  13,500  13,500  2000  6,000  500  Inventory change  1,500  1,500  0  500  0  $3,500.00  Net operating  profit            $666,684.00  Depreciation            $14,625.75  Profit or Loss            $652,058.25                    Page 13 
  • 15. IX. Cash Flow  Terp Beekeeping Company Cash Flow Statement  2015  1st qtr.  2nd qtr.  3rd qtr.  4th qtr.  Total  Cash Inflow            Beginning cash balance  $10,000.00  $68,944.48  $270,516.95  $355,339.43  $704,800.86  Honey Sale  $100,000.00  $300,000.00  $200,000.00  $8,000.00  $608,000.00  Wax Sales (lb)  $4,000.00  $3,000.00  $7,000.00  $2,000.00  $16,000.00  Postcard & birthday card  $80.00  $20.00  $20.00  $80.00  $200.00  Kids Entertainment Days  $0.00  $1,000.00  $1,000.00  $0.00  $2,000.00  New Bee Swarm Sales  $0.00  $200.00  $800.00  $0.00  $1,000.00  Soap Sale  $6,000.00  $7,100.00  $3,200.00  $7,700.00  $24,000.00  Candle Sale  $500.00  $500.00  $500.00  $500.00  $2,000.00  Lipstick Sale  $3,000.00  $2,000.00  $1,500.00  $3,500.00  $10,000.00  Pollination Rents  $0.00  $2,000.00  $3,000.00  $0.00  $5,000.00  Beekeeping Class  $22,800.00  $7,200.00  $7,200.00  $22,800.00  $60,000.00  Total Cash Inflow  $146,380.00  $391,964.48  $494,736.95  $399,919.43  $1,433,000.86  Cash outflow            Disease Control Chemicals  $1,600.00  $0.00  $0.00  $1,600.00  $3,200.00  Sugar Syrup  $1,088.00  $0.00  $0.00  $1,088.00  $2,176.00  Capital Purchase  $3,000.00  $0.00  $0.00  $3,000.00  $6,000.00  Transportation Costs  $1,000.00  $4,000.00  $4,000.00  $1,000.00  $10,000.00  Repairs and maintenance  $1,000.00  $500.00  $500.00  $2,000.00  $4,000.00  Labor  $150.00  $1,100.00  $1,600.00  $200.00  $2,900.00  Accounting Services  $0.00  $0.00  $0.00  $5,000.00  $5,000.00  Supplies purchases  $11,500.00  $27,250.00  $24,200.00  $12,250.00  $75,200.00  Taxes (property)  $1,000.00  $1,000.00  $1,000.00  $1,000.00  $4,000.00  Utilities  $500.00  $1,000.00  $1,500.00  $500.00  $3,500.00  Term loan payments  $6,597.52  $6,597.52  $6,597.52  $6,597.52  $26,390.09  Total Cash Outflow  $27,435.52  $41,447.52  $39,397.52  $34,235.52  $142,516.09  Cash flow summary            Inflow Minus Outflow  $118,944.48  $350,516.95  $455,339.43  $365,683.91  $1,290,484.76  New Borrowing: Term/Credit            New Borrowing: Credit            Owners withdraws  $50,000.00  $50,000.00  $50,000.00  $50,000.00  $200,000.00  Credit Line Payment    $30,000.00  $50,000.00  $30,000.00  $110,000.00  Ending Cash Balance  $68,944.48  $270,516.95  $355,339.43  $285,683.91  $980,484.76  Amortizing Loan Payment  assuming a $50,000, 5% interest, 5 year loan  per month =  $1,649.38  per quarter =  $6,597.52              Page 14 
  • 16. X. Resource Inventory  Terp Beekeeping Company Resource Inventory  Item  Description  O/L/R/P  Market  Value  Land  2 acre of land  For winter storage and bee development  O  $15,000.00  Buildings        Beekeeping House  Storing bee hives in winter and horrible weather  O  $2,000.00  Equipment  Processing Equipment  2 Frame BEE­EZY Stainless Steel Honey  extraction  P  $600.00  Steel Smoker  2 sets of 4" X 10" Galvanized Steel Smoker  P  $51.90  Clothing Equipment  4 suits of Ventilated Coveralls with Hooded Veil ,  size s, protect beekeepers from getting stung  P  $480.00  Hive Tool  Extra Long J Hook Hive tool  P  $17,335.00  Truck  1 truck, transport bees to local farms  P  $30,000.00  Bees  Bee hives  KML 10­Frame Complete Hive  P  $52,000.00  Bee packs  3 lb Package with Queen  P  $8,000.00  Management  Marketing Manager  1 year marketing experience  N/A  $50,000.00  Production Manager  1 year related experience  N/A  $50,000.00  Human Resources  Website Developer  Experienced in web designing  N/A  $50,000.00  Product Maintainer  1 year experience  N/A  $50,000.00  Seasonal Field Worker  1 year experience  N/A  $2,500.00  Accountant  5 years experienced in Accounting, part time  N/A  $2,000.00  Capital  Cash on hand  Bank of America  N/A  $25,000.00  Line of Credit  Bank of America  N/A  $75,000.00  Short Term Loans  Available  Bank of America  N/A  $50,000.00  Grants  Bank of America  N/A  $50,000.00                Page 15 
  • 17. XI. Index    Table 1: Building Cost and Depreciation  Number of square feet  2500    Amount per square feet  $20    Total building value  $40,000    Straight Line Depreciation @ 15 yrs      3.59%  $1,436  1st year  7.14%  $2,856  2nd to 14th  year  3.59%  $1,436  15th year    Table 2: Beehives Cost and Depreciation  Materials per hive  $100    2 hours labor per hive @ $10/hr  $30    Total per new colony built  $130    Total hive investment  $52,000    Straight Line Depreciation @ 8yrs      7.10%  $3,692  1st year  14.30%  $7,436  2nd to 7th year  7.10%  $3,692  8th year    Table 3: Machinery and Equipment Cost and Depreciation  Extractor  $4,000    Whirl dry  $1,000    Brand Melter  $1,600    Sump pump tank  $1,500    Uncapper  $1,200    Filtering  $3,200    Bee blower  $3,000    Storage containers  $1,835    Straight Line Depreciation @ 5 yrs  $17,335    12.50%  $2,167  1st year  25.00%  $4,334  2nd to 4th year  12.50%  $2,167  5th year              Page 16 
  • 18. Works Cited    Martin, E. C, E. Oertel, N. P. Nye, and others. 1980. Beekeeping in the United States. U.S.                                  Department of Agriculture, Agriculture Handbook No. 335 (revised), 193 p., illustrated.     Stanford, Malcolm T. “A Study In Profitability For A Mid­Sized Beekeeping Operation”                        University of Florida Cooperative Extension Service, Institute of Food and Agriculture                      Sciences, EDIS​. December 1992. Gainesville, Fla.                                                                        Page 17