Aenc workshop sladek
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Session Sarah Sladek did workshop on Membership Monopoly at the 2013 AENC Annual Meeting
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Aenc workshop sladek
- 9. Dedicated to providing information and services to members in pursuit of their business and community interest
- 10. Dedicated to providing information and services to members in pursuit of their business and community interest SO WHAT?SO WHAT?
- 11. How does membership make a difference in members’ lives?
- 16. JOIN Seek a solution to a problem RENEW Problem is solved + Engaged + Feel positive
- 17. 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 Emotion- Building Most Some Less Problem-Solving Most Some Less Benefits Matrix 1 IMPROVE GREAT STANDARD URGENT MEMBERSHIP BENEFITS MATRIX
- 23. VISIONARY
- 24. THE OPPOSITE OF EVOLUTION IS EXTINCTION
- 26. Step 2: Goal Setting
- 27. Step 2: Goal Setting
- 31. Sarah L. Sladek XYZ University phone: 763.773. 5463 ssladek@xyzuniversity.com www.xyzuniversity.com
Editor's Notes
- Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
- Limited benefits – networking, advocacy
- Access, Exclusivity – what does membership buy?
- Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
- Outcome-based (tissue)