1) The AEIOU project aimed to develop a recommendation service using activity data from Welsh educational institutes to increase awareness of Welsh academic research. 2) Focus groups found that undergraduates valued recommendations from successful peers while postgraduates preferred recommendations from trusted sources like tutors. 3) By reporting on usage data and promoting research through recommendations, the repository could help publicize Welsh research, improve collaboration between institutes, and attract potential students and visitors long-term to support sustainable excellence in Welsh higher education research.