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Brand marketing is still important but must now be combined with e-commerce to be effective for Gen-Z. Data is becoming increasingly important in marketing but issues around privacy, transparency, and consent need to be addressed. New forms of creative, experiences, and storytelling are needed across dynamic media and touchpoints to stand out, inspire audiences, and build brand belonging and community. Marketing is transforming and brands must understand these changes to remain relevant.
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Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
Digital Trends 2015
Technology is creating new opportunities for consumer connections. It's also generating more noise. Here, we look at the key digital trends that are getting the most investor attention in 2015.
Digital State of the Nation Candid Conversations with Marketers regarding Dig...
In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
ROI B2B Maximization. Data Driven. Digital Transformation Roadmap
This document discusses the ROI and benefits of data-driven digital transformation for B2B companies. It highlights key challenges that B2B companies face related to customer loyalty, self-service needs, and existing customer profits. A successful digital transformation should focus on improving customer experience, developing new business models, increasing operational efficiency, and enhancing business intelligence. The document outlines best practices and provides examples of ROI metrics and benefits companies can expect, including increased sales, productivity, intelligence, and profits. It proposes a roadmap for digital transformation focused on leadership, engagement, architecture, and ROI.
Introduction to Digital Marketing - 2015
This is a presentation I gave to a group of governance trainees, to help them grasp the basics and implications of the new era of digital marketing.
Digital Marketing For Startups By VENUGOPAL GANGANNA, CEO at Langoor Digital
Digital Media Marketing is a quintessential tool today. With the global internet population of over 4 billion, an increasing number of customers now make their purchase decisions online. The story is no different in India – with more than 60% of India’s population below the age of 40; we find a lot of them logging into the internet and social media pro-actively. With an increasingly disposable income, this crowd too is sure to make a large portion of their purchases online.
With the growth of online purchases, it is not surprising that the power of paid media advertising is declining in comparison to newer advertising trends. For example; Print Ads, Television commercials, radio, and even online digital campaigns are being overtaken by company websites who use unpaid, earned, and owned messaging. Other advertising methods are hugely dominated by social media, along with key market influencers and existing customer word-of-mouth. The rapidly spreading flame of digital connectivity has also attracted organizations such as political parties, NGOs, and, small and large corporates likewise, to try to engage proactively through the digital media.
Find the answers you have been searching for. Participate in NSRCEL’s ‘Digital Marketing For Startups’ seminar to unlock the world of Digital Media Marketing. Generate ideas on how you can leverage this crucial marketing tool to make your business more successful.
Similar to Adweek2019 - Sharing (20)
IAB Netherlands report: Report on Digital Marketing Innovation
IAB Netherlands report: Report on Digital Marketing Innovation
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
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"Operating in a Platform World" with Michelle Killebrew, IBM
"Operating in a Platform World" with Michelle Killebrew, IBM
Pardot Elevate 2012 - The First Five Steps to Social Inbound Marketing
Pardot Elevate 2012 - The First Five Steps to Social Inbound Marketing
How to Succeed with Google Ads (with Insider Tips Straight from Google!)
How to Succeed with Google Ads (with Insider Tips Straight from Google!)
Technology for Marketers: Are you Engaging Effectively?
Technology for Marketers: Are you Engaging Effectively?
How is channel marketing evolving now that the value of consumer data is more...
How is channel marketing evolving now that the value of consumer data is more...
Digital State of the Nation Candid Conversations with Marketers regarding Dig...
Digital State of the Nation Candid Conversations with Marketers regarding Dig...
ROI B2B Maximization. Data Driven. Digital Transformation Roadmap
ROI B2B Maximization. Data Driven. Digital Transformation Roadmap
Digital Marketing For Startups By VENUGOPAL GANGANNA, CEO at Langoor Digital
Digital Marketing For Startups By VENUGOPAL GANGANNA, CEO at Langoor Digital
Recently uploaded
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PickUp, Improve conversions with scenario-based conversational AI.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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Mastering SEO for Google in the AI Era - Dennis Yu
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Practical Progress from a Theory by Steven Kingpdf
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Efficient Website Management for Digital Marketing Pros
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Adweek2019 - Sharing
- 3. Gen-Z
- 4. 100% Digital 74% do not use FB Live 64% never listen to podcast 77% read print ad 88% notice OOH
- 5. E-Commerce Addict Don’t have brand loyalty? Branding doesn’t have effect?
- 6. Brand marketing is not dead but rather more alive than ever. It is a necessity to now combine e-commerce and brand marketing to form something new that soars even beyond Gen Z’s expectations
- 7. •Branding in new Era •Touchpoint & Media •Content & Storytelling •New Commerce
- 8. 98%
- 9. 1%
- 10. Data
- 13. What data we need? Who have it? Someone have it? How we get it?
- 14. Data Privacy
- 15. GDPR CPPA
- 17. Consent of collecting data Consent of using data
- 19. The Future of Data
- 20. •Data Attribution •Traditional Data vs Digital Data •Data Intelligence •Data Collaboration
- 23. First Party Data! First Party Data! First Party Data! First Party Data! First Party Data! First Party Data!
- 25. Tech
- 27. •New Creative •New Experience •New Commerce (?) •Data & Privacy issues
- 28. Touchpoint
- 31. DTC
- 33. •It’s not just E-Commerce •New business model •New scale •New stacks •New marketing •And more….
- 34. MEDIA
- 36. New Land
- 40. •Building the show •Takeover the show (sponsor) •Build brand as a story in the show
- 43. Old Land
- 47. •OOH is where consumers are •OOH Makes Digital Real •OOH is accountable •OOH is Connected •OOH is a literal “Stake in the Ground
- 49. •Share of Awareness •Share of Feeds •Share of Views •Share of Ears •Share of Voices •Share of ….
- 50. CREATIVE
- 52. Dynamic Creative at Scale?
- 53. AI
- 54. Data x Creative x Storytelling
- 56. Storytelling
- 58. •Is it beautiful? •Is it novel? •Is it positive? •Is it attainable? •Is it actionable?
- 59. How to stand out?
- 60. •Understand your brand •Create a great brief •Let the idea grow •The biggest risk is not taking a risk •One team
- 61. BRAND
- 62. Brand Belonging
- 63. Connection
- 64. Brand Purpose
- 70. INFLUENECER
- 72. Understand the right power of influencer Use them in the right way