The document provides advice on how to gently suggest things to people rather than demand them strongly. It suggests using softer language like "why not" or "what about" instead of stronger language like "should" or "must". Some examples are given of rewriting demands as suggestions, such as suggesting someone "go swimming or go running" instead of strongly telling them how they "should" exercise. The document encourages framing advice, recommendations and requests as optional suggestions rather than obligations or requirements.