This business plan proposes a café integrated into a double-decker bus that travels around West Malaysia providing food, relaxation services, and entertainment to tourists. The plan outlines the hybrid bus/café concept, products and services including western food, Epson Moverio virtual reality glasses, massage chairs, wifi, and a mini casino. It discusses competitors, marketing strategies, management structure, financial projections, and forecasts being profitable after three years of operation. The main goals are to attract tourists and save on transportation costs through the mobile café business model.

1. LAB SDN BHD
BUSINESS PLAN
LIM TING LE
NGO JIA HAUR
LEE JIA KIAM
WONG QIN KAI

3. CAFÉ

4. I B CNTEGRATED US AFE

5. CAFE DOUBLE DECKER BUS
INTEGRATION

6. HYBRID
SAVE TRAVELLING COST

7. PRODUCT AND
SERVICES ?

8. Legal Casino
Epson Moverio BT-100 High Tech Massage Chair
High class western food

10. Market analysis
Population in
West Malaysia :29.27 million
Customer : Tourism
Focus area : west Malaysia

11. Prime source for
earning our profit is
from international
and local tourism
Customers that enter our bus will be
entertained with amazing services and we
ensure that our services are average
affordable to everyone.

12. Rival of our business
The KL Hop-on Hop-Off
Tour.
22 designated stops
40 attractions
The double-decker
air-conditioned tour bus
pre-recorded multi lingual
commentary for each of the
attractions and Wi-Fi
24 Hours Operation Hours
Weakness :
Doesn’t have attractive
services

13. Marketing Strategies - Bus Cafe

14. Marketing Strategies
-Main product are Epson Moverio BT – 100 &
massage chair.
-What is Epson Moverio BT – 100 ?
Epson Moverio is the system that managed
by an Andriod powered control module that
connect via two wires.
-What’s so good about it ?
Save time as no need connect to computer.
It’s WIFI - enabled and support to the Android
apps.
Feel relaxing and comfortable and also not
harmful to our eyes.

15. Marketing Strategies
• Main food in our bus is
western foods.
• We also provide various kind
of foods such as :
Chicken chop
Beef steak
Lamb chop
Mushroom Spagetti
Butter Prawn

16. Pricing
Range of Cost price – RM 6 – 9
Range of Selling Price - below RM 15
Price of our products:
Lamb Chop - RM13
Chicken Chop - RM10
Mushroom Spagetti - RM12
Beef Steak - RM14
Butter Prawn - RM13

17. SERVICES BENEFITS
Provide WIFI for Internet access
Provide Online Booking Services

18. Mini Lisence Casino

19. Advertising & Promotional
Acivities

20. MANAGEMENT
STRATEGY

21. BUSINESS’S LEGAL STRUCTURE
PARTNERSHIP

22. BUSINESS’S LEGAL STRUCTURE
PARTNERSHIP
Obtain the Capital
Make Decision or Inspire great ideas
Decrease the risk

23. BUSINESS’S LEGAL STRUCTURE
LIMITED LIABILITY COMPANY
Protect Assets
Taxes Free
Flexible management structure

24. ORGANIZER CHART

25. OPERATING MANAGEMENT

26. FOOD & SERVICE

27. Food & Service
Meal Box and Tray Concept

28. Food and Service
Meal Box

29. MAINTENANCE
DEPARTMENT

30. Clean & Positive Environment
Equipment per seat will be renew once the journey

31. BUS SERVICES

32. SECURITY
D E P A R T M E N T

33. CASINO

34. HUMAN
RESOURCE

35. EMPOLYMENT DEVELOPMENT

36. INTERVIEW

37. TRAINING DEVELOPMENT

38. Good Services

39. Financial Department

40. Cash Flow
Bookkeeping
Price Monitoring
Inventory Control

41. FINANCIAL
PLAN

42. 42
We decided to contribute RM225,000
for each person.
TOTAL : RM225,000 x 2 =
RM450,000
CAPITAL = RM450,000

43. Double Decker Bus =RM250K
RECORATION & RENOVATION OF BUS = RM 8K

44. LED Television
RM 5,000
30 Massage
Chairs
RM 60,000

45. CAFE
Equipment of Kitchen = RM 20K

46. Second Floor (Casino)
Tables and Chairs
2 Table = RM 10,000 Chairs = RM 3,000

47. Advertisement = RM 1.2K
Range of Worker's Salary :15K
-Bus driver
-Waiters
-Chef

48. Utility = RM 5,000
Food Ingredients
= RM 4,500

49. Total amount to be expended
to start our business
RM450,000 – RM376,000=RM74,000

50. Sales Estimate
1week = 120 Passengers
1month = 480 Passengers

51. Forecasted sales and profit of 3 years
Income RM Expenses RM
Capital 450,000 Bus 250,000
Income 1,500,000 Recoration &
Renovation
8,000
Massage chairs 60,000
LED TELEVISION 5,000
Kitchen’s
Equipment
25,000
Advertisement 1,500
Worker’s Salary 540,000
Food Ingredients 162,000
Utility 180,000
Casino Tables &
chairs
13,000
Balance C/D 705,500
TOTAL 1,950,000 1,950,000
In three year, we
estimate our
profit will be
around
RM705,500

52. Future Plan
-Export our café bus to another country
-Update to Triple-Decker Bus

53. Thank You

54. Reference.
1. Osaki massage chair. (n.d.). Massage Magazine.
2 .Moverio BT-100 Wearable Display. (n.d.). Retrieved March 22, 2015, from http://www.epson.com/
cgi-bin/Store/jsp/Product.do?sku=V11H423020
3. Jeffs, C. (2008). Strategy management. Los Angeles: SAGE.
4. Recipes - Food - Lifestyle | The Star Online. (n.d.). Retrieved March 22, 2015, from
http:/www.thestar.com.my/Lifestyle/Food/Recipes/
5. YOONG, A. (2006, January 6). Malaysian officials to consider proposal for casino on tourist island.
AP Worldstream. Retrieved March 22, 2015, from http://www.highbeam.com/doc/1P1-
117025823.html?
6. Merton, R., & Bodie, Z. (n.d.). On the Management of Financial Guarantees. Financial
Management, 87-87.