The document discusses developing an automated order management system for restaurants. It would allow customers to place and receive orders without waiting in line. This could save restaurants costs by improving efficiency. The team created business models and identified key activities like development, customization and after-sales support. Their value propositions are giving customers control, improving service and reducing costs. Their target customers are fast food chains and cafes. The document outlines their marketing strategies like gaining customer reviews to promote the system.

1. Order Management System – A New Dimension

3. TEAM
ENIGMA

4. The food industry is a high-risk business proposition.
You’ve got a lofty level of competition and a lot of details to
perfect.
Common problems faced by consumers when visiting
restaurants which leads to dissatisfaction;
 Poor Customer Service
 Incompetent Staff
 Great Variation in customer service between peak and off peak timings
Solution:
 An ‘Automated Ordering System’ at restaurants would enable customer’s to no
longer wait in queues when making and receiving orders.
 Benefits to restaurant would be cost and time saving, effective resource
utilization.
Market Size:
 Initial research by FCP suggests Pakistani’s spend over a $1bn on dine-outs in
a year
 Research further indicated there are around 2000 higher end restaurants in the
leading cities of Pakistan i.e. our target market

5. TEAM BACKGROUND
Comprising of four members;
 Waqas Idris – A computer science professional who led the idea with his
technical expertise in the field and helped us develop the prototype and web
interface
 Ahsan Siddiqui – An electronic engineer from a leading university, who is
helping the team by providing his valuable input concerning system
installation and working closely with Waqas as to how system needs to be
shaped in, in order to get a bug free system installed
 Hammad Siraj – Finance professional providing input pertaining to product
costing and selection of appropriate vendors. Identifying potential customers
and pitching them with our idea
 Abdul Muqeet – Providing support to the rest of the team pertaining all
matters

6. VALUE PROPOSITION CANVAS

7. Key Partners
- Give Guests Control
- Improve Customer
Service
- Cost Saving
Key Activities
- Development
- Customization
- Problem Solving
- After sales services
Value
Propositions
- Give Guests Control
- Improve Customer
Service
- Cost Saving
Customer
Relationships
- Packages (Service and
Hardware) +
Maintenance
- Discounts
- Chain of
Recommendations
Customer
Segments
- Fast Food Chains
- Restaurants and cafés
Key Resources
- Hardware
- Software
- People
Channels
- Physical channels for
installations
- Online
Cost Structure
- Resource cost
- Servers
- Licenses
- Other hardware (Samsung Tab 10 inch, costing 18k each with
battery life up to 12 hrs.)
- Hired services
Revenue Streams
- Product Pricing
- Maintenance / After sales
- Customization
Initial Business Model Canvas

8. ADDITIONS/DELETIONS FROM CANVAS
Additions
Same as initial canvas
Deletions

9. Key Partners
- Hardware Providers
- Computer Technician
Agencies
Key Activities
- Design & Development
- Customization
- Integration of services
- After sales services
Value
Propositions
- Give Guests Control
- Improve Customer
Service
- Cost Saving
- Digital Menu
- Feedback
Management
- Menu Suggestion
System
- Quick Admin Panel
- Fast Ordering
- Menu Rating System
Customer
Relationships
- Packages (Service and
Hardware) +
Maintenance
- free color theme
- customization for initial
customers
- free maintenance for
specific period for initial
customers
- Licensing packages
- Discounts
- Chain of
Recommendations
Customer
Segments
- Fast Food Chains
- Café and sheesha
parlours
- Bakery
- Ice cream parlours
Key Resources
- Hardware
- Development resources
(GD, SE QA)
- Software
- People
Channels
- Physical channel for
installations
- Online Services
Cost Structure
- Resource cost
- Development software licensing
- Prototype development and testing
- Servers
- Other hardware (Samsung Tab 10 inch, costing 18k each)
- Hired services
Revenue Streams
- Premium Pricing
- Cost Plus Pricing 20%
- Integration of services
- licensing on cloud
- Maintenance / After sales

10. FINAL BUSINESS CANVAS MODEL

11. Key Partners
- Hardware Providers
- Computer Technician
Agencies
Key Activities
- Design &
Development
- Customization
- Integration of Services
- After sales services
Value
Propositions
- Improve customer
service
- Give guests control
- Digital Menu
- Feedback
Management
- Menu Suggestion
System
- Quick Admin Panel
- Fast Ordering
- Menu Rating System
- Cost Saving
Customer
Relationships
- Free Color theme
(initial customers)
- Free customization
(initial customers)
- Free maintenance for
6 months (initial
customers)
- Licensing packages
- Discounts
- Chain of
recommendations
Customer
Segments
- Fast Food Chains
- Café and Sheesha
Parlours
- Bakery
- Ice Cream Parlours
Key Resources
- Development
Resources (GD, SE,
QA)
- Technicians
Channels
- Physical Channel
- Online
Cost Structure
- Resource Costs
- Servers
- Development Software
- Prototype development and testing
- Tablet costing from PKR 12k to 18K
- Hired Services
Revenue Streams
- Cost Plus Pricing (20% markup)
- Integration of services
- Licensing on cloud
- Maintenance (After Sales)
- Customization

12. HOW IT WORKS

13. CUSTOMER DISCOVERY AND PITCH IN’S

14. CUSTOMER REVIEW
‘Food Bowl’ - a newly opened Chinese food restaurant
Meeting Minutes with the Floor Manager
Pain Points:
 Order Fulfillment Time 30-35 minutes
 Customers having complaints for customer service and unfriendly attitude of staff when the
restaurant is crowded
- After listening to what we have on offer, considered an option worth reviewing in detail
- Asked us to develop and present a prototype to test how effective the system would be in
reality

15. Initial Costing Draft:
 Samsung Tab 10 inches = 18k
*Number of Tables to be installed on = 15
 Server cost = Approx. 50k
 LCD’s 21 inch = Approx. 15k each (Quantity 2)
 Miscellaneous Expenses = Approx. 25k (Wiring, Wifi, etc)
 Tab holder = 1.5k each
 Profit @ 20% = 78k
Draft Cost = Approx. PKR 470k
Proposed Cost Savings
 Waiters = 12 @ PKR 14k + tips each
*After the system gets implemented need for only 4, therefore, savings of PKR 112k

16. LESSONS LEARNT
What we found:
 New idea, totally untapped market
 Pakistanis spend close to $1 billion a year on dining out
 2000 higher end restaurants
What we learned:
 Give guest control
 Improve customer experience
 Change our pricing strategy
 Have to offer free maintenance/customization for initial period
Viable Business???
 Yes tremendous market potential if devised thru proper strategy

17. MARKETING STRATEGIES
 Gaining customer reviews
 Publishing them on our web and facebook channels
 Running sponsored ads on various online channels
 Visiting restaurants and pitching in our idea to their management and
demonstrating them our prototypes, and existing customer reviews
Initial target:
 To bring in no less than 10 customers on board

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