The document discusses the dangers that marketers face when relying on "cut and paste" marketing plans. It notes that simply reusing past successful campaigns fails to understand changing consumer needs and risks consumer burnout. The document advocates avoiding cut and paste plans by incorporating new media strategically, focusing on innovation, targeting specific consumer groups, and leveraging outside resources to identify new marketing options and strategies.

1. September 2011 Ronnie Perchik [email_address] 847.425.1580

2. It’s a Cut and Paste World: The Danger of Marketers Embracing this Culture Disclaimer: Some of the materials used in this presentation may have been cut and pasted

12. It’s a Cut and Paste World Confidential – © 2011 PromoAid |

13. It’s a Cut and Paste World Confidential – © 2011 PromoAid |