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Advertising During Times Of Economic Uncertainty

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BG Mahesh
BG Mahesh

B2B advertising is a must during economic downturn if you want your business to improve. The research conducted by American Business Media suggests online advertising will see a good increase during this downturn

Business
1 of 14
The Importance & Value of B2B advertising during times of economic uncertainty 2009
Introduction ,[object Object],[object Object],[object Object],[object Object]
2009 ‘BtoB’ Survey ,[object Object],*Poll of 162 business-to-business marketers participating in a BtoB webcast during October 2008
‘ BtoB’ Survey ,[object Object],*BtoB online survey of 684 business-to-business marketers conducted during the last week of January and first week of Feb. 2008
Yankelovich/Harris Study 1 ,[object Object],[object Object],[object Object],[object Object],1 2001 Yankelovich Harris Study
Yankelovich/Harris Study % of execs who agree with below statements
Yankelovich/Harris Study % of execs who agree with below statements
Yankelovich/Harris Study Conclusions ,[object Object],[object Object],[object Object],[object Object]
Proactive Marketing for better business performance ,[object Object],[object Object],[object Object],[object Object],1 Pennsylvania State University: ISBM Report, Raji Sriniva, Gary Lilien, and Arvind Rangaswamy, 2002
Proactive Marketing for better business performance ,[object Object],[object Object],[object Object]
Conclusions of Previous Studies ,[object Object],[object Object],[object Object],1 McGraw Hill Laboratory of Advertising Performance (LAP): 1985 2 American Business Press: 1974 – ‘75
Conclusions of Previous Studies ,[object Object],[object Object],1 Buchen Advertising Inc. 1949, ’54, ’58, ‘61 2 Harvard Business Review: 1923
Summary ,[object Object]
Summary When times are good, you should advertise. When times are bad, you must advertise.

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