Faculty of Economics and Business Administration The Marketing-Finance Interface: A new Master Program at UM Dr. Arvid O. ...
<ul><li>Outline: </li></ul><ul><ul><li>Why does UM offer a Marketing-Finance Program? </li></ul></ul><ul><ul><li>What’s th...
<ul><li>Marketing needs to become accountable:   </li></ul><ul><li>What is the effect of marketing actions on financial pe...
<ul><li>Financial products design and development require an interdisciplinary marketing-finance approach:  </li></ul><ul>...
<ul><li>Companies need linking-pins between marketing and finance departments: </li></ul><ul><ul><ul><li>Communication gap...
<ul><li>The Marketing-Finance Program at UM: </li></ul>The Marketing-Finance Interface: A new Master Program at UM Deliver...
<ul><li>The Marketing-Finance Program at UM: </li></ul><ul><ul><li>A multidisciplinary, one-year fulltime program. </li></...
What’s the Marketing-Finance Master Program at UM? <ul><li>A state of art combination & integration of M & F courses </li>...
What’s the Marketing-Finance Master Program at UM? <ul><li>Integration of Marketing-Finance theory using real-life busines...
What’s the Marketing-Finance Master Program at UM? <ul><li>Interactivity within small working groups </li></ul>
What topics are addressed by the Marketing-Finance Program? <ul><li>The changing role of marketing in the firm. </li></ul>...
<ul><li>UM Marketing-Finance graduates will be able to: </li></ul><ul><ul><li>Understand functional interrelationships bet...
<ul><ul><li>MF Company Circle: </li></ul></ul><ul><ul><li>To get into contact with talented young professionals: </li></ul...
The Marketing-Finance Interface: A new Master Program at UM <ul><li>- New: started September 2008 </li></ul><ul><li>Unique...
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"The Marketing-Finance Interface: A new Master Program at UM" - Dr. Arvid O. I. Hoffmann

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"The Marketing-Finance Interface: A new Master Program at UM" - Dr. Arvid O. I. Hoffmann

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  • Zeg ook iets dat er hier ook studenten zitten.
  • "The Marketing-Finance Interface: A new Master Program at UM" - Dr. Arvid O. I. Hoffmann

    1. 1. Faculty of Economics and Business Administration The Marketing-Finance Interface: A new Master Program at UM Dr. Arvid O. I. Hoffmann: Program Co-Director
    2. 2. <ul><li>Outline: </li></ul><ul><ul><li>Why does UM offer a Marketing-Finance Program? </li></ul></ul><ul><ul><li>What’s the Marketing-Finance Master Program? </li></ul></ul><ul><ul><li>What topics are addressed by the Marketing-Finance Program? </li></ul></ul><ul><ul><li>What’s the added value of a UM Marketing-Finance graduate? </li></ul></ul><ul><ul><li>What’s the MF Company Circle? </li></ul></ul>The Marketing-Finance Interface: A new Master Program at UM
    3. 3. <ul><li>Marketing needs to become accountable: </li></ul><ul><li>What is the effect of marketing actions on financial performance? </li></ul>Why is a Marketing-Finance Program necessary? 1/3
    4. 4. <ul><li>Financial products design and development require an interdisciplinary marketing-finance approach: </li></ul><ul><li>What is technically possible, may not meet customers’ needs. </li></ul>Why is a Marketing-Finance Program necessary? 2/3
    5. 5. <ul><li>Companies need linking-pins between marketing and finance departments: </li></ul><ul><ul><ul><li>Communication gap between marketers and finance professionals </li></ul></ul></ul><ul><ul><ul><li>Need for a common language </li></ul></ul></ul>Why is a Marketing-Finance Program necessary? 3/3
    6. 6. <ul><li>The Marketing-Finance Program at UM: </li></ul>The Marketing-Finance Interface: A new Master Program at UM Delivers professionals who are able to bridge marketing and finance.
    7. 7. <ul><li>The Marketing-Finance Program at UM: </li></ul><ul><ul><li>A multidisciplinary, one-year fulltime program. </li></ul></ul><ul><ul><li>Taught entirely in English. </li></ul></ul><ul><ul><li>Triple Crown accredited by AACSB, EQUIS and AMBA. </li></ul></ul><ul><ul><li>Prepares students for managerial action in marketing, financial services and risk management. </li></ul></ul>What’s the Marketing-Finance Master Program at UM?
    8. 8. What’s the Marketing-Finance Master Program at UM? <ul><li>A state of art combination & integration of M & F courses </li></ul>Skills Training Course: Excel Skills for Finance Professionals 6 Master’s Thesis Financial Product Development: A Marketing Finance Approach 5 Value-Based Marketing Behavioral Finance 4 Term 2 Skills Training Course: Business Skills for Marketers/Excel Skills for Finance Professionals 3 Return on Relationships Institutional Investors 2 Master’s Thesis Shareholder Value and Market Based Assets 1 Term 1 Marketing-Finance
    9. 9. What’s the Marketing-Finance Master Program at UM? <ul><li>Integration of Marketing-Finance theory using real-life business cases </li></ul>
    10. 10. What’s the Marketing-Finance Master Program at UM? <ul><li>Interactivity within small working groups </li></ul>
    11. 11. What topics are addressed by the Marketing-Finance Program? <ul><li>The changing role of marketing in the firm. </li></ul><ul><li>Marketing activities as drivers of shareholder value. </li></ul><ul><li>Return on relationships. </li></ul><ul><li>Assessing institutional and individual investors behavior. </li></ul><ul><li>Value-based marketing. </li></ul><ul><li>The development of successful financial products and services. </li></ul>
    12. 12. <ul><li>UM Marketing-Finance graduates will be able to: </li></ul><ul><ul><li>Understand functional interrelationships between marketing and finance. </li></ul></ul><ul><ul><li>Develop marketing activities that enhance firms’ financial performance. </li></ul></ul><ul><ul><li>Create successful financial services, such as banking products, risk management tools, etc. </li></ul></ul><ul><ul><li>Assimilate and apply complex marketing-finance concepts into practice. </li></ul></ul>What’s the added value of a UM Marketing-Finance graduate?
    13. 13. <ul><ul><li>MF Company Circle: </li></ul></ul><ul><ul><li>To get into contact with talented young professionals: </li></ul></ul><ul><ul><ul><li>Carrying out business-relevant (thesis) projects. </li></ul></ul></ul><ul><ul><ul><li>Being potential future employees. </li></ul></ul></ul><ul><ul><li>To stay informed about recent marketing-finance insights. </li></ul></ul><ul><ul><li>To engage in mutual beneficial research projects. </li></ul></ul>Getting the most out of Marketing-Finance: the MF Company Circle
    14. 14. The Marketing-Finance Interface: A new Master Program at UM <ul><li>- New: started September 2008 </li></ul><ul><li>Unique: first in Europe </li></ul><ul><li>Industry Driven </li></ul><ul><li>Business Realism </li></ul>

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